Tesla’s in-dash sketchpad gets a boost in next update, music tools coming later

Tesla owners will be better able to express themselves artistically using their in-vehicle infotainment touchscreen with the next update of their vehicle’s in-car software. Tesla revealed via Twitter today that the forthcoming software update will bring improved Sketchpad features, providing essential upgrades to an Easter Egg it first debuted over two years ago that lets Tesla owners doodle in their cars.

In response to a request from a fan asking for Tesla’s in-car drawing software (this is a weird phrase to be writing) to add a color picker, saturation controls and an undo history, Tesla noted that new features are coming in the next big update planned for Tesla vehicle software. It sounds like all of those could be on the menu, based on this tweet, and that might not be the end of the improvements in store.

In May, Tesla CEO Elon Musk responded to another Twitter fan who was requesting animation support. Musk replied just a simple ‘Ok’ but given his general meme love, I would not at all be surprised if the next version of Sketchpad supports GIF output.

Musk also noted at around the same time that “Every Tesla should have good art & music creation software” which does not actually seem like an essential accoutrement for a vehicle at all, but then again Musk is a billionaire and I am not.

The CEO also followed up with some more details on what he has in mind for music curation: A ‘little music tool’ to be released later, and even in-car karaoke.

Source: Tech Crunch

Apple tries out the ‘choose-your-own adventure’ Twitter thread format that recently went viral

It looks like choose-your-own-adventure Twitter games won’t be a one-hit wonder, now that Apple’s social team has adopted the format. A new tweet from the @AppleTV Twitter account today helps users find a movie to watch by having them click through a series of Twitter threads. However, their effort (so far at least) pales compared with the original viral sensation — a Twitter choose-your-own-adventure style game that blew up earlier this month, where Twitter users try to not get fired as Beyoncé’s new assistant.

If you haven’t seen this masterpiece of Twitter handiwork, give yourself a break this Friday and go try it. It’s great fun.

The game is played by presenting you with a multiple choice question. You then click on your answer from among the Twitter replies presented by the original poster.

For example, you start your day by ordering Queen Bey her breakfast. You’re asked to choose between ordering a five-star breakfast or granola and yogurt. If you choose the former (spoiler alert!), you’re fired. If you click the right answer, you move on to the next task.

Further questions take you to new threads where you choose things like who Beyoncé should FaceTime, what activity you suggest while she waits for hair and makeup, what song to play for her when she asks for music, when she should get dressed for the event and where, whether you should photobomb her on the red carpet to fix her dress, where she sits at an event, and so on.

The game isn’t always simple A/B choices, either. The answers lead you down different paths. Your choice may not immediately result in being fired, but still could later on. For instance, if you send Beyoncé swimming, there’s no way to save your job when the next set of choices comes.

According to a TIME profile, the idea for the thread came from 19-year-old student Landon Rivera, who lives in L.A.

The thread, now which now has over a quarter million Twitter likes, was noticed by celebs like Chrissy Teigen and Questlove, the report also noted.

After the Beyoncé game blew up into a viral hit, the creator started new threads about being Cardi B’s bodyguard and getting away with murder. These haven’t yet taken off to the extent the original Beyoncé thread did, which today stands at over 250K Likes on the thread placeholder tweet, and 97,300 retweets.

While it’s interesting that Apple’s social media team has now copycatted the idea, their choose-your-own-adventure thread falls short.

Actually, really short.

In fact, it’s not much of an adventure at all.

Instead, the movie suggestion thread doesn’t go much further than letting your pick between two movie watching scenarios, then directs you into a genre of your choosing…then, it dead ends with a movie suggestion.

This overlooks the reasons the Beyoncé game went viral in the first place: because it was lengthy, complex, multi-branched, and funny. You could get down several threads deep into the thing and then get booted out and lose.

The questions themselves also prompted commentary from those who knew Beyoncé actual habits (or at least, thought they did.)

Social media teams looking to replicate this formula for their own success will need to do more than create a handful of quick-to-end threads with little payoff. Either invest the serious effort in designing a clever branching narrative or just tweet as usual.




Source: Tech Crunch

Apple is reportedly moving Mac Pro assembly to China

Back in 2013, Apple announced that it would it would be assembling its high-end desktop in the U.S. After manufacturing had mostly moved out the country, the company made a point of touting its use of its Texas plant to help produce the Mac Pro.

When the long-awaited followup was announced earlier this month at WWDC, many wondered whether the company would return to Austin. Apple didn’t comment on its plans at the time, but a new report from The Wall Street Journal claims that the desktop will be produced by Quanta Computer Inc. in a plant outside of Shanghai.

Apple hasn’t denied the report, which comes courtesy of “people familiar with its plans.” Asked for comment, a spokesperson for the company highlights the other parts of the production process,

“Like all of our products, the new Mac Pro is designed and engineered in California and includes components from several countries including the United States,” the statement reads. “We’re proud to support manufacturing facilities in 30 US states and last year we spent $60 billion with over 9,000 suppliers across the US. Our investment and innovation supports 2 million American jobs. Final assembly is only one part of the manufacturing process.”

The report comes at a particularly sensitive time for U.S./China relations, as a trade war has been stoked, in particular, by Trump. Apple has long been aware of the potential impact of tariffs on components and international sales. Last year, CEO Tim Cook noted that he had met with the President, telling him that tariffs were “the wrong move.”

Source: Tech Crunch

How startups can make influencer marketing work on a budget

Influencer Marketing has ballooned into a $25 billion industry, yet many marketing managers are left confused by this, because for them, it’s really not delivering the results to justify the hype.

Here’s the thing. Influencer marketing is not a one-size-fits-all marketing strategy such as Facebook or Adwords advertising. Each company needs to take a closer look at what influencer marketing can achieve, where it falls down, and how you can do a better job with this latest form of marketing that delivers, on average, $6.50 of value for every $1 spent.

The analysis below relies on clients and case studies from our experience at OpenSponsorship.com (my company) which is the largest marketplace connecting brands with over 5500 professional athletes for marketing campaigns.

With over 3500 deals to date across clients as big as Vitamin Shoppe and Anheuser Busch, established players like Jabra and Project Repat, and new startups like Brazyn and Gutzy, we have seen a lot go wrong (who knew you could disable comments on a post!) and a lot go right (an unknown skiier’s $100 Instagram, posted right before the Winter Olympics, going viral after he won the Silver)!!

Thanks to our in-house data experts, integrations with IBM Watson, robust ROI tracking tools and 10 years+ of experience combining the learnings of sports sponsorship with influencer marketing, we have gained extensive insights into campaign strategies.

We will share our learnings about what criteria to consider when choosing the best influencer to work with, figuring out how much to pay the influencer, what rights to ask for in the deal, what terms and conditions are reasonable and how to track ROI for the deal.

image2 1

Table of Contents

Who is the right influencer? 

At OpenSponsorship, we match brands with athletes for marketing campaigns, with a view to further expand into other areas of media and entertainment such as music artists, comedians, actors. Even within the athlete world, there is the concept of micro-influencers such as yogis, triathletes, marathon runners, all the way to macro-influencers such as NFL Quarterbacks, starting NBA point guards and everything in between.

Our 3 recommendations for picking the right influencers are:

Source: Tech Crunch

Shuttl is winning over office workers in India with safer bus commute option

Miles away from the fancy parts of Gurgaon, where a cohort of Uber and Ola cars race all day to dot the surrounding, hundreds of people are working on a different solution to contribute to India’s push for improved mobility.

When Uber entered India six years ago, and its local rival Ola began to expand in the nation, many thought the two cab services will be able to meet the needs of most Indians. To be sure, the heavily discounted cab rides in the early days meant that the two companies were able to quickly scale their businesses to dozens of cities and were clocking about three million rides a day.

But in the years since, it has become clear that Ola and Uber alone can’t serve the masses — a significant portion of which lacks the means to book a cab ride — or magically circumvent through India’s alarmingly congested roads. This has resulted in the emergence of a growing number of electric bike makers such as Yulu — which partnered with Uber last month, Vogo — which is backed by Ola,  Bounce, and Ather Energy that are both showing promising growth and attracting big bucks from investors.

For four years, another startup has been quietly working on expanding its platform. But unlike the bike startups and cab aggressors, it is betting on buses. Shuttl operates over 1,300 buses in more than 300 routes in five cities of India. The platform serves more than 65,000 customers each day.

Shuttl, too, hasn’t had much difficulty in attracting capital. It has raised about $48.5 million to date. TechCrunch recently learned that the startup was in talks with investors to raise an additional $50 million. Amit Singh, cofounder and CEO of Shuttl, declined to comment on the upcoming funding round. But he sat with us to explain his business and the challenges it comes with.

Source: Tech Crunch

Videos lead brand creative growth with 3x increase since 2017

As brands pursue audiences online, they are producing more creative content than ever — particularly around Instagram.

In the past twelve months, Brandfolder‘s Brand Index (check out the full Brand Index Report at the end of this article) tracked an 80% increase in videos and other creative material targeted for the platform.

With the Instagram community being a highly engaged group, brands rely on rich, visual content to connect to them. With the proliferation of new Instagram features, like video, Stories, multi-photo carousels, and IGTV, each subset requires its own content, further inflating the need for more brand creative.

The growth in brand creative isn’t just due to audience demands, however. The shelf life of brand assets has fallen as more brands compete with other content (and each other) for user attention.

In 2016-2017, the average asset shelf life was 395 days. From 2017-2018, it was 280 days, with varying lifespans across file type and industry. That’s a 29% decrease in lifespan. Over the next few years, we predict this number will continue to decrease.

data index final pg 10 copy

Check out the full Brandfolder Brand Index Report at the end of this article.

Which means, as brands are becoming increasingly dynamic and getting serious about personalization, the need for brand creative, more frequently, will continue to skyrocket in order to stay current and relevant.

To bring this to life, think about the last professional sports game you watched. You noticed one team on the field was wearing a throwback jersey with an old school logo. At a different game, they were back to wearing their normal jerseys with the most current logo.

Later in the season, however, the team is wearing pink jerseys for Breast Cancer awareness. This is a prime example of a dynamic brand expressing their creativity while adapting to varying circumstances, events, and audiences. All of this necessitates fluid brand creative.

But what exactly is brand creative? In the broadest sense, it refers to the all-encompassing collection of online and offline creative assets that a business uses to represent its brand. When we refer to brand creative, we refer to assets of all types–like videos, social media posts, product photography, lifestyle imagery, sales materials, logos, fonts, 3d renderings, and much more.

At Brandfolder, we are focused on delivering intelligence about our customer’s brand creative. We house and manage millions of creative assets from companies of all sizes–anyone from small-scale mom-and-pop shops to large-scale Fortune 10 companies.

And within this massive creative data set, our data science team extracts actionable insights through asset scoring algorithms, prediction formulas, collections, classification tools, and uniqueness analysis, to name a few.

Through these analyses mentioned above, our data science team created the Brand Index– a collection of high-level brand creative trends that CMOs, brand managers, agency professionals, and designers should use to guide their strategic campaigns and deliverables. It was built on discoveries from tens of thousands of creative assets stored in our digital asset management platform from more than 6,000 brands between 2016-2019.

Some brands house asset counts as low as 60, while others house as many as 38,000 assets or more. Specific information analyzed within the Brand Index includes amounts of assets, file formats, asset orientation, asset shelf life, event-based interactions with assets, and more. This information was then combined with the customer’s industry and anonymized to remove any identifying and brand-specific information.

In the Brand Index, companies can learn things like why and how brands’ digital footprints are growing exponentially. From 2017-2018, total asset count on a by-brand basis skyrocketed by 81%. And, it’s on track to continue climbing.

data index final pg 3 copy

Check out the full Brandfolder Brand Index Report at the end of this article.

A major factor for this digital asset boom could be the increasing demand for rich and personalized media on multiple channels, putting an even greater emphasis on the need for a robust digital asset management platform.

Additionally, as CMOs and design directors are putting more time and effort into their brand creative, the need for understanding which assets perform better, when and where, will continue to rise. Brands are already taking advantage of optimizing their creative content based on rich insights.

Thus, by integrating testing data with a platform that provides asset-specific performance insights, brands will have the competitive edge they need to continue retaining and building equity in the minds of their consumers.

Our findings also show that companies should take note of the shift in file type and how brand creative needs to become increasingly dynamic in order to keep delighting their customers. Rich media files used for engaging and dynamic advertising are on the rise–with video being a key player.

Videos have become the go-to file format supporting a variety of marketing and business goals like sales, retention, upsell opportunities, customer experience, education, thought leadership, and more. JPGs still tend to be a brand favorite, however, gone are the days that these JPGs only live in one place. Asset versatility and responsiveness are critical for the increase of digital channels. Which leads me to my next point: brand identity.

Most brands now have at least four logo orientation and color variations that contribute to consistency and cohesion across their growing portfolio of channels. The brands that are succeeding in the marketplace have animated logos and other engaging asset types that they can switch out on any channel with the snap of a finger.

And as mentioned earlier, if the average shelf life of an asset differs by file type with a current average being 280 days or less, which file formats should brands continue to invest in order to maximize their ROI?

But, what does asset shelf life really mean? Asset shelf life is defined as the number of days between when an asset was created and its latest event date (the last time it was accessed, viewed, downloaded, distributed, etc.). An asset is just like a living, breathing creature. It moves from creation through purpose and finally reaches retirement or its, sometimes timely, archival.

Not all assets are created equal, however. With the creation of AI & ML technologies, brands are getting smarter about their content’s performance. High-performing brands are quicker to remove underperforming content from their arsenal and generate new brand creative to keep things fresh.

And with video on the rise, that also takes a big chunk of change out of marketing and creative budgets. Thankfully, but not ironically, we’re seeing that the asset types that take a larger investment also have longer shelf lives.

Companies should invest in a management solution for more expensive assets to ensure they are generating the maximum reach and profitability throughout their lives.

As brands look to scale their identities and creative asset production, as well as their distribution and delivery strategies, companies should take advantage of the Brandfolder Brand Index in order to ensure they aren’t left behind with the constantly evolving landscape.

Read the full Brandfolder Brand Index below:


Source: Tech Crunch

Amazon files suit against more counterfeiters

Amazon along with Boulder company Nite Ize, a maker of specialty lights and phone mounts under the STEELIE brand, filed suit on Wednesday in a Seattle federal court against a group of counterfeiters who have been ripping off Nite Ize products. The issue was brought to Amazon’s attention in October 2018, following a tip from the United States Customers and Border Protection agency, which had seized a shipment of 300 counterfeit STEELIE brand car mounts, Amazon lawsuit explains.

The agency alerted Nite Ize, which then, in turn, alerted Amazon.

“Defendants have deceived Amazon’s customers and Amazon, infringed and misused the IP rights of Nite Ize, and harmed the integrity of Amazon’s store, and tarnished Amazon’s and Nite Ize’s brands,” the lawsuit states.

The suit goes on to identify eleven individuals and businesses who operated third-party seller accounts on Amazon’s online store where they would advertise and sell counterfeit versions of Nite Ize products.

Nite Ize may not be a household name, but you may be familiar with some of its products.

The company began back in 1989 with the invention of a headband mini flashlight holder. It introduced its STEELIE line in 2014, which is a family of products designed to make phone mounting easier. Its patented magnetic mounting system is a two-part ball and socket system that’s particularly popular as a hands-free viewing platform in cars, home, and elsewhere.

STCK Feature 03 l

Above: STEELIE Original Dash Kit; credit: Nite Ize

That popularity, of course, attracted the knock-offs.

The defendants, Amazon and Nite Ize allege, marketed and sold items they claimed to be genuine STEELIE products in violation of Amazon’s Business Solutions Agreement. The suit names individuals living in Minnesota, Maryland, and Ontario as defendants, along with businesses based in China.

Nite Ize had been aware of the counterfeiting problems for some time.

It ordered test purchases from the defendants over the course of 2018, then reviewed the products they received and found them to be counterfeited, the suit explains.

Nite Ize and Amazon are now looking to recover actual and statutory damages as a result of the counterfeiters’ illegal business operations, along with other relief, including the ability to recover the defendants’ profits.

The lawsuit is the latest in a series of efforts by Amazon to crack down on the rampant counterfeit trade taking place online. While some brands have accused Amazon of turning a blind eye to issues with its third-party sellers, their illegal activity is ultimately damaging to Amazon’s brand, as well.

“Each day, millions of consumers use Amazon’s store to purchase a wide range of products across dozens of product categories from Amazon and third-party sellers,” the company said, in the filing. “Amazon recognizes that consumer trust is hard to win and easy to lose, so Amazon invests significant resources and effort into building and preserving its customers’ trust.”

The retailer also claimed that only a “small number of bad actors” seek to abuse that trust by selling counterfeit goods.

In more recent months, Amazon has become more active in its fight against counterfeiters.

Last year, for example, it filed three other lawsuits in partnership with fashion designer Vera Bradley and mobile accessories maker Otterbox over counterfeit goods.

And in February, Amazon launched a suite of new tools for brands and manufacturers that help them to proactively go after counterfeiters. As part of a program called “Project Zero,” brands can provide Amazon with logos, trademarks, and other key data. Amazon then scans its 5 billion product listings per day, looking for any suspicious items.

Another set of tools allows brands to work with Amazon to introduce product serialization capabilities. This puts a unique code on the manufactured units which Amazon scans at purchase to verify authentic sales.

But as this new lawsuit demonstrates, the counterfeiting business can be complex. With just this one company’s brand, there were people based across three countries involved with the illegal activity.

Amazon says in the filing it has more than 250 million active consumers and millions of third-party sellers. It’s a lot to police.

Source: Tech Crunch

My six months with $30/month email service Superhuman

A $30-per-month email service capturing the adoration of investors and founders in Silicon Valley is perhaps an unsurprising story in a subscription-obsessed landscape, yet we’re only now hearing how stealth-y startup Superhuman has captured investor $$$.

The New York Times reports that the SF startup closed a $33 million Series B led by Andreessen Horowitz last month, raising at a $260 million valuation. The company has been oddly tight-lipped about its funding for a startup that people won’t stop talking about, though CEO Rahul Vohra has justified this as a desire to keep the story on the product not the money.

Superhuman has little need for a marketing budget when every VC’s twitter is spreading the gospel of luxury email.

00roose2 superJumbo

The startup has seemed to have grown at its own pace, the service’s members frequently reference the 100,000+ people on the waiting list to pay for the email app  though the company seems most intent on growing by word of mouth referrals which allow you to hop the line. (Roose’s story details that list is actually 180k people long, and that the company has less than 15k on-boarded subscribers)

The service is designed around helping people that spend several hours in email every day to find areas to cut down on friction. What’s it like though?

I spent about 6 months paying for the service (thanks for the referral Niv) before eventually unsubscribing a couple months ago. There’s certainly plenty to love, though the price can be a bit to stomach when you realize how much you’re paying for email compared to other services.

Superhuman’s central strength is speed. Its other strength is that it feels like an exclusive club, though its members probably have nicer things to say about it than The Battery.

More on its functional differentiators in a bit, but the culture surrounding the app is a little fascinating. It’s a luxury app icon to have on your phone. You won’t find the Superhuman app in the App Store, you have to be approved for the service in iOS’s TestFlight where constant beta updates are delivered.

Other founders I’ve chatted with have been inspired by how Superhuman’s on-boarding process helps users feel like they’re getting a product custom-built for them. I met with Vohra during my 30-minute meeting where he walked me through the product and asked me about my own email habits as he helped me set up my account. The result is a bizarre connection with the product and team.

Example: for 30 days after you set up your account, you get an email from Vohra detailing some tips and tricks for using the service. Not only did I not immediately unsubscribe from these messages, I read almost all of them. When I filled out a survey at the end surrounding what I thought about the service, an employee at the startup shot me an email a few days later with a full response, I responded to that.

But honestly, how many paid services would expect its users to include a line in their signature plugging the service “Sent via Superhuman” and never disable it? And yet, the cult of Superhuman led me to keep it for awhile until my eyes were opened that flexing my $30/month email in my signature made me look like an asshole. Yes, it did.

What all of these interaction earn Superhuman is that when reality eventually beamed on me that I was not making VC money and I should probably end this little experiment, I almost felt like I had to apologize to the startup for cancelling my subscription. I felt so coddled as a member of the service with every new little update feeling like a new membership perk.

Okay, okay, yes, there are other ways to feel special that aren’t a $30/month electronic mail service. What is so nice about using it?

Speed is the top-line item. The desktop experience is the platform’s key differentiator, it’s structured entirely around keyboard shortcuts and the app is constantly training you to move through your email more quickly.

A couple of months in, I truly was spending far less time combing through pitches and tips, particularly thanks to the custom buckets that Superhuman sorts your mail into. The “Important” tab in your inbox differentiates newsletters and mailing list emails and only sucks in messages that were sent directly to you. It is miles better than the rudimentary sorting that Gmail pulls off.

If you aren’t used to the cult of “inbox-zero,” the service will drag you into it. The app prompts you to archive, snooze or delete every email in your inbox, transforming the utility of the service from a simple mailbox into a to-do list.

Other features like the souped up email tracking lets you know when your email was opened and does this much better than the free Gmail extensions I’ve tried. When a founder tried to claim he hadn’t seen my email asking him about some problems at his startup, I checked the app and saw he had opened it no less than 17 times on his phone and PC. Hmmm…

Before starting Superhuman, Vohra founded Rapportive which LinkedIn later bought. He kind of recreated that service for Superhuman which really allows you to get into people’s inboxes more easily. If you can guess someone’s email, a sidebar in the app will populate with a bio of the person if you’re correct. This is obviously pretty useful to a journalist, but if you’re trying to cold email your way into new opportunities it can be pretty great as well.

I’m perhaps not enough of a power user to get the most of snippets, which allow you to quickly inject canned responses that you can stylize, but they seem like they’d be amazing for intros though I rarely ended up using them.

When it comes to shortcomings, Superhuman is a desktop experience first-and-foremost. I’m a heavy mobile email user and the Superhuman app may have better than most other iOS email apps I had used, but it is still iterative on mobile and I think I was left thinking about the subscription costs most when I was swiping through emails there.

Even in the six months that I was a subscriber the mobile app made some hefty advances, though getting people to continually justify a subscription over what would otherwise be free is a challenge that won’t go away as long as it holds its price tag.

The issue for Superhuman is that in a lot of ways the app just trains you how to use email more effectively. Since cancelling my subscription, I’ve dialed in my Gmail keyboard shortcuts and shifted how I flag and archive messages and I’d say I’m operating fairly close to the efficiency I pulled off on the premium service.

The mental load of spending $30 month on email is admittedly heavy and is undoubtedly a barrier for Superhuman scaling to different echelons of users, but with $33 million from Andreessen Horowitz, the startup certainly has some options for how it grows from here. I do still dearly miss the “Important” tab, email tracking and sidebar profiles and perhaps I will eventually return though I imagine that will happen when the service costs less than what I put into Apple Music and Netflix combined.

Source: Tech Crunch

Niantic is throwing a Harry Potter: Wizards Unite fan festival this summer

Niantic had already been hinting at plans to throw a big festival for Harry Potter: Wizards Unite players — something in the same vein as its Pokémon GO Fest events, but with less Pokémon and more virtual witchcraft and wizardry. I mentioned it back when the game first got a launch date.

Now it’s a bit more official. Niantic says it will be throwing a two day Wizards Unite festival in Indianapolis, Indiana later this summer.

Details are still a bit light, but here’s what we know:

  • It’ll happen on Labor Day weekend, August 31st – September 1st.
  • Whereas the US version of Niantic’s Pokémon GO Fest series takes place in Chicago, Illinois, the Wizards Unite festival will take place one state over, in Indianapolis, Indiana.
  • Like GO Fest, you’ll need a ticket to participate — though no word yet on how much tickets will cost. The current plan is to open up ticket sales via a lottery.

At this point, it would’ve been a bit surprising if Niantic didn’t do a real-world gathering for Wizards Unite. They’ve been doing in-person “anomaly” events around the world for their first title, Ingress, for years, and have held dozens of real-world events for Pokémon GO.

Niantic uses these events as an opportunity to bring their most hardcore fans together, with tens of thousands of players taking over these parks for days. Attendees are sometimes rewarded with early access to something new — at GO Fest 2018, for example, players were given the opportunity to catch a new, extra rare Pokémon (Celebi) nearly a full month before anyone else.

Source: Tech Crunch

AT&T’s 5G network hits (parts of) Las Vegas

Hey, so remember earlier today when I said that new 5G cities still qualify as news, for a little while longer, at least? AT&T is making it under the wire with the addition of Las Vegas to its growing portfolio of 5G business cities.

The addition of Sin City brings the carrier’s total up to 20 cities for its 5G+ — a confusing branding it gave to avoid confusion with its purposefully confusing 5G E branding. Confused? Good. That was kind of the point.

Anyway, AT&T’s certainly adding cities at a rapid clip and outpacing the competition with the sheer number of locations. Of course, it’s important to note two things.

  1. This is limited to business users for the time being
  2. It’s limited to “parts” of Las Vegas

The second bit is in line with the rest of AT&T’s 5G offerings. It also goes for Verizon’s including the recent additions of Denver and Providence. AT&T hasn’t specified which parts yet (Verizon, on the other hand, was EXTREMELY specific). In both cases, though, I’d anticipate spending plenty of time switching back and forth between 5G and LTE.

If that sounds good, AT&T offers the Samsung Galaxy S10 5G for doing just that.

Source: Tech Crunch