Can learning pods scale, or are they widening edtech’s digital divide?

Lucia, a six-year old, hides from Zoom calls and has rejected every edtech tool from Seesaw to Khan Academy. She will spend all of first grade in quarantine.

Her mother, Claire Díaz-Ortiz, says her daughter fits squarely into the “distance learning death zone.” The idea is that younger children are too young to do distance learning solo, even with tools meant to make it easier. Here’s one kindergartner’s remote fall class schedule:

“And unfortunately for my daughter, I’m a VC, not a Zoom mom,” Díaz-Ortiz said.

The impact of the distance learning death zone, as Díaz-Ortiz calls it, is one of the reasons why many wealthy families with young children are considering a new solution: learning pods.

Learning pods are small clusters of children within the same age range who are paired with a private instructor. Depending on a parent’s preferences, learning pods could be an in-home or virtual experience and be either a full-time school replacement or supplemental learning.

In recent weeks, the concept has taken off all across the country, from suburbs to cities. There’s a Facebook group for Boulder, Colorado school districts; organizers launched Pandemic Pod San Diego to “connect families looking for in-home, teacher-led learning groups.” Some households are offering teachers a retainer. Among working mom groupchats, pods are taking off as a sanity lifesaver, especially as childcare responsibilities fall disproportionately on women.

Startups are pivoting to keep up with the demand for private teachers. But because of high costs, only affluent families are able to form or join learning pods, which may limit the model’s ability to reach scale while extending the existing digital divide.


Source: Tech Crunch

macOS 11.0 Big Sur preview

I honestly can’t remember when I first started writing about the mobile creep in macOS. It has happened little by little, update after update. My earlier fears that it would fully surrender to the influence of iOS have thus far not come to fruition, but the iPhone’s operating system continues to be the clearest indicator of future desktop updates.

It’s clear, of course, why one of Apple’s OSes would borrow so liberally from another. The iPhone has been top dog at the company for well over a decade now, and continues to monopolize resources and serve as a proving ground for its most cutting-edge experiences. Even as the Mac braces for its most radical update in recent memory with the switch from Intel to custom ARM processors, the shadow of iOS looms large over Big Sur.

There are a million reasons why this year’s WWDC was a strange one. One of the more unsung instances was the surprise reveal that the next version of macOS would be 11.0. The fact was never explicitly mentioned during the keynote, though the number was flashed on screen during a demo. It certainly seems worth mentioning the first primary number upgrade in 20 years, but who can ultimately say why Apple does the things it does?

What we can say for sure is that Big Sur does, indeed, represent a big step forward in macOS’ evolution in a couple of ways. The first and arguably most important is the aforementioned hardware update. Those first systems are set to arrive toward the end of the year, likely in the form of new iMac and MacBooks. The second and arguably more symbolic is one of the more radical design changes in the operating system’s recent memory.

For those less familiar with the operating system, the design changes likely feel subtle. For those of us who basically spend all day, every day staring at the operating system, they’re unavoidable. Big Sir borrows liberally from the iOS design language. The familiar circle icons are gone, making way for the squircle variety you’ll find on the iPhone. As ever, it’s up to third-party developers to decide if they want to join in on the fun. Right now, my app folder is a mix of circles and rounded squares. There are fun little touches throughout, like this address on the Mail icon envelope: 

Another iOS influence comes in the form of the push toward more translucence throughout the UI, most notably in the form of the menu bar, which is a closer match to the drop-down menus themselves. Those are larger, meanwhile, and offer a bit more room to breathe. Spacing in general is a big thing throughout the update.

That includes the new Finder windows, which also adopt more translucent elements and rounded corners. The dock, meanwhile, hovers ever so slightly above the bottom of the screen. Default sound updates might take me the longest to get used to. I only discovered that while taking a screenshot for this review — the familiar camera shutter sound having been swapped out for a bit of a plunk. Not sure how I feel about that one, if I’m being honest.

Perhaps the biggest update to Finder is also the most blatant lift from iOS. Joining other elements like Notification Center and Launchpad is Control Center. As with iOS, it’s a translucent drop-down menu that offers quick access to settings. Here it’s accessible by way of an icon in the menu bar, but every element here screams touchscreen. Seriously, the Display Brightness and Sound sliders beg to be adjusted by hand. A clear hint into plans for future Macs? Apple has long insisted that PCs and touchscreens are like oil and water, but there are some indications that the company’s stance could be softening.

Other control panel options include a Do Not Disturb mode, media playback, WiFi, Bluetooth and Airdrop. The available controls are customizable, and you can also drag an option off the panel and pin it to the menu bar.

Speaking of the Notification Center, there’s an update there as well. It’s free-floating, like other new design elements, and features a lot more information options, including weather, stocks and calendar events, along with upcoming third-party widgets. Like the Control Center, it’s customizable, both in terms of content and widget size. Certain forms of content like emails and new podcasts can also be interacted with directly from the Notification Center.

A number of updates to the Messages app itself are also worth noting here. Conversations can easily be pinned to the top of the list with a drag and drop. Group messaging has been beefed up, with the ability to comment on specific messages in line — a feature that’s simultaneously rolling out in iOS 14, as well. Specific members can be directly mentioned with an “@“ symbol and a photo can be set to designate the group.

Also of note is an improved search. Honestly, search has long been an annoyance on the desktop version of the app. Here it groups together links, photos and other highlights. There are a bunch of new message effects here, à la iOS, with things like balloons, confetti and lasers for celebration. Memojis can now be edited on the desktop, and Apple has also added Memoji stickers for quicker reactions.

Safari always seems to get the most love in the updates. It’s clear that Apple really wants its browser to remain competitive with the likes of Chrome and Firefox. Key updates include the ability to set a background image and customizable start page, manually adjust favorites and support for more extensions.

Tabs have been redesigned and favicon now appear by default, while hovering over a tab will show a preview of the hidden page — a genuinely useful addition. Rending speeds have improved and the company says the browser is overall more power-efficient than earlier versions. Apple’s also found another way to directly take on Google with the addition of a new translate feature that’s currently in beta with seven languages: English, Spanish, Simplified Chinese, French, German, Russian and Brazilian Portuguese.

A handful of new maps features warrant mention here. Look Around brings a new Street View-style feature, making it easy to get to where you’re going — or simply live vicariously in this time of immobility. Clicking “Look Inside” on select locations like airports and malls, meanwhile, will show you an overhead view of the indoor map. Cycling directions have been added to a handful of cities (they don’t quite appear to have rolled out for NYC on the beta I’m using), along with an Electric Vehicle direction feature that shows you the route with the most charging station access.

The Big Sur public beta is out today. The final version of the software is set to release this fall.


Source: Tech Crunch

Instagram’s hashtag searches gave Trump better treatment than Biden

Instagram apparently handled searches for popular hashtags related to the two presidential candidates differently, pointing Joe Biden search queries toward often negative related hashtags while making no such suggestions in corresponding searches pertaining to President Trump.

A new report by the Tech Transparency Project details the strange platform behavior. In the report, the tech watchdog compared searches for 20 popular hashtags related to the Trump and Biden campaigns and found that related hashtag suggestions were disabled for the Trump-related searches, including #donaldtrump, #trump, #draintheswamp and #trump2020.

For searches of corresponding Biden hashtags like #Biden, #biden2020, #joementum and #teambiden, Instagram suggested a number of related hashtags in a list that was obviously algorithmically generated. While those related suggestions were a mixed bag, they included many hashtags critical of the Biden campaign like #sleepyjoe, #neverbiden and even adjacent conspiratorial hashtags like #covid19isahoax and #georgesorosisevil.

Image Credit: Tech Transparency Project

Alerted to the discrepancy by Buzzfeed, which first reported the new Tech Transparency Project finding, Instagram called the issue a “bug.”

“This isn’t about politics,” Instagram’s comms team wrote in a combative reply to Buzzfeed’s Ryan Mac on Twitter. Instagram also accused the reporter of cherry-picking examples to fit a “sensational narrative.”

Instagram’s team downplayed the uneven handling of candidate’s searches, arguing that the same issue affected a number of other far less consequential hashtags, including #menshair and #gumdisease. Instagram has now disabled the related hashtag suggestions feature across the board.

Trump’s status as the current president could begin to explain the difference in treatment, but the related hashtags were even turned off for the Trump campaign slogan #draintheswamp as well as #fucktrump. The feature was also toggled off for a handful of other political figure hashtags including #obama, #tedcruz and #jaredkushner.

While it’s not evident that the discrepancy was intentional on behalf of Instagram, this particular Trump-friendly search quirk cuts against the narrative that major social media sites are biased against Republicans — an unfounded refrain regularly undermined by the lopsided success of right-leaning content on social platforms. And as we’ve seen time and time again, a company’s intentions have little to do with the unintended consequences of the algorithmic suggestions that make their products so sticky to begin with.


Source: Tech Crunch

DoorDash launches a convenience store

On-demand delivery startup DoorDash has launched a digital storefront to sell household items, as well as the types of things you’d find at a convenience store. So, chips, ice cream, spices, and packaged foods from local restaurants. Called DashMart, the convenience store is available in eight cities throughout the U.S. and plans to launch in additional cities over the next few months.

These are essentially micro-fulfillment centers that carry around 2,000 items where DashMart warehouse associates pick and pack the orders, and then delivery workers, known as Dashers, come to collect the order and deliver to the customer.

The move into the virtual storefront comes a few months after DoorDash partnered with more than 1,800 convenience stores throughout the country to better respond to the needs of customers during the COVID-19 pandemic.

Meanwhile, DoorDash has been under scrutiny for its labor practices, especially amid this global health crisis. Last month, San Francisco District Attorney Chesa Boudin sued DoorDash for “illegally misclassifying employees as independent contractors.” In the complaint, Boudin argues DoorDash misclassified its workers and in doing so, engages in unfair labor practices.

In a statement to TechCrunch at the time, DoorDash said it’s been supportive of its workers throughout the pandemic by offering them safety equipment, telemedicine and more. DoorDash has also long been a proponent of keeping its workers classified as independent contractors.

Up for vote this November is Prop 22, a measure backed by DoorDash, Uber, Lyft and Instacart, which aims to make drivers and delivery workers for said companies exempt from a new state law that classifies them as W-2 employees.

However, a report conducted by the Partnership for Working Familiesargues voting yes on Prop 22 would “create a permanent underclass of workers in a growing sector of the economy.”


Source: Tech Crunch

Krisp snags $5M A round as demand grows for its voice-isolating algorithm

Krisp’s smart noise suppression tech, which silences ambient sounds and isolates your voice for calls, arrived just in time. The company got out in front of the global shift to virtual presence, turning early niche traction has into real customers and attracting a shiny new $5 million series A funding round to expand and diversify its timely offering.

We first met Krisp back in 2018 when it emerged from UC Berkeley’s Skydeck accelerator. The company was an early one in the big surge of AI startups, but with a straightforward use case and obviously effective tech it was hard to be skeptical about.

Krisp applies a machine learning system to audio in real time that has been trained on what is and isn’t the human voice. What isn’t a voice gets carefully removed even during speech, and what remains sounds clearer. That’s pretty much it! There’s very little latency (15 milliseconds is the claim) and a modest computational overhead, meaning it can work on practically any device, especially ones with AI acceleration units like most modern smartphones.

The company began by offering its standalone software for free, with paid tier that removed time limits. It also shipped integrated into popular social chat app Discord. But the real business is, unsurprisingly, in enterprise.

“Early on our revenue was all pro, but in December we started onboarding enterprises. COVID has really accelerated that plan,” explained Davit Baghdasaryan, co-founder and CEO of Krisp. “In March, our biggest customer was a large tech company with 2,000 employees — and they bought 2,000 licenses, because everyone is remote. Gradually enterprise is taking over, because we’re signing up banks, call centers and so on. But we think Krisp will still be consumer-first, because everyone needs that, right?”

Now even more large companies have signed on, including one call center with some 40,000 employees. Baghdasaryan says the company went from 0 to 600 paying enterprises, and $0 to $4M annual recurring revenue in a single year, which probably makes the investment — by Storm Ventures, Sierra Ventures, TechNexus and Hive Ventures — look like a pretty safe one.

It’s a big win for the Krisp team, which is split between the U.S. and Armenia, where the company was founded, and a validation of a global approach to staffing — world-class talent isn’t just to be found in California, New York, Berlin and other tech centers, but in smaller countries that don’t have the benefit of local hype and investment infrastructure.

Funding is another story, of course, but having raised money the company is now working to expand its products and team. Krisp’s next move is essentially to monitor and present the metadata of conversation.

“The next iteration will tell you not just about noise, but give you real time feedback on how you are performing as a speaker,” Baghdasaryan explained. Not in the toastmasters sense, exactly, but haven’t you ever wondered about how much you actually spoke during some call, or whether you interrupted or were interrupted by others, and so on?

“Speaking is a skill that people can improve. Think Grammar.ly for voice and video,” Baghdasaryan ventured. “It’s going to be subtle about how it gives that feedback to you. When someone is speaking they may not necessarily want to see that. But over time we’ll analyze what you say, give you hints about vocabulary, how to improve your speaking abilities.”

Since architecturally Krisp is privy to all audio going in and out, it can fairly easily collect this data. But don’t worry — like the company’s other products, this will be entirely private and on-device. No cloud required.

“We’re very opinionated here: Ours is a company that never sends data to its servers,” said Baghdasaryan. “We’re never exposed to it. We take extra steps to create and optimize our tech so the audio never leaves the device.”

That should be reassuring for privacy wonks who are suspicious of sending all their conversations through a third party to  be analyzed. But after all, the type of advice Krisp is considering can be done without really “understanding” what is said, which also limits its scope. It won’t be coaching you into a modern Cicero, but it might help you speak more consistently or let you know when you’re taking up too much time.

For the immediate future, though, Krisp is still focused on improving its noise-suppression software, which you can download for free here.


Source: Tech Crunch

The story behind Rent the Runway’s first check

When Rent the Runway co-founders Jennifer Fleiss and Jennifer Hyman got their first term sheet, it had an exploding clause in it: If they didn’t sign the offer in 24 hours, they would lose the deal.

The co-founders, then students at Harvard Business School, were ready to commit, but their lawyer advised them to pause and attend the meetings they had previously set up with other investors.

Twelve years later, Rent the Runway has raised $380 million in venture capital equity funding from top investors like Alibaba’s Jack Ma, Temasek, Fidelity, Highland Capital Partners and T. Rowe Capital. Fleiss gave up an operational role in the company to a board seat in 2017, as the company reportedly was eyeing an IPO.

But the shoe didn’t always fit: Earlier this year, Rent the Runway struggled with supply chain issues that left customers disgruntled. Then, the pandemic threatened the market of luxury wear more broadly: Who needs a ball gown while Zooming from home? In early March, the business went through a restructuring and laid off nearly half of its workforce, including every retail employee at its physical locations.

In 2009, Fleiss and Hyman were successful Harvard Business School students. Hyman’s father knew a prominent lawyer who agreed to advise them on a contingency basis in exchange for connecting them with potential investors.

Still, fundraising “was extremely hard,” Hyman said. “We were in the middle of a recession and we were two young women at business school who had never really done anything before.”

Fleiss said venture capital firms often sent junior associates, receptionists and assistants to take the meeting instead of dispatching a full-time partner. “It was clear they weren’t taking us very seriously,” Fleiss said, recounting that on one occasion, a male investor called his wife and daughter on speaker to vet their thoughts.

In an attempt to test their thesis that women would pay to rent (and return) luxury clothing, Fleiss and Hyman started doing trunk pop-up shows with 100 dresses. On one occasion, they rented out a Harvard undergraduate dorm room common hall and invited sororities, student activity organizations and a handful of investors.

Only one person showed up, said Fleiss: A guy “who was 30 years older than anyone else in the room.”

Old-fashioned meets nontraditional


Source: Tech Crunch

Go public now while software valuations make no sense

Software valuations are bonkers, which means it’s a great time to go public. Asana, Monday.com, Wrike and every other gosh darn software company that is putting it off, pay attention. Heck, even service-y Palantir could excel in this market.

Let me explain.

Over the past few weeks, TechCrunch has tracked the filing, first pricing, rejiggered pricing range, and, today, the first day of trading for BigCommerce, a Texas-based e-commerce company. You can think of it as a comp with Shopify to a degree.

In the wake of the Canadian phenom’s blockbuster earnings report, BigCommerce boosted its IPO range. Yesterday the company did itself one better, pricing $1 per share above that raised range, selling 9,019,565 shares at $24 per share, of which 6,850,000 came from BigCommerce itself.

Before some additions, there are now 65,843,546 shares of BigCommerce in the world, giving the company an IPO valuation of around $1.58 billion.

Given that the company’s Q2 expected revenue range is “between $35.5 million and $35.8 million,” the company sported a run-rate multiple of 11.1x to 11x, depending on where its final revenue tally comes in. That felt somewhat reasonable, if perhaps a smidgen light.

Then the company opened at $68 per share today, currently trading for $82 per share. Hello, 1999 and other insane times. BigCommerce is now worth, using some rough math, around $5.4 billion, giving it a run-rate multiple of around 38x, using the midpoint of its Q2 revenue range.


Source: Tech Crunch

Software stocks set new records despite earnings, pandemic

You might have missed it, but amidst the current political-M&A-pandemic-election-disinformation news cycle we find ourselves in this week, SaaS and cloud companies reached new public market records.

Yesterday, the Bessemer-Nasdaq cloud index closed at 2,035.54, a new record finish for the basket of software companies. And, today, the index broached the 2,040 mark before ceding some ground.


The Exchange explores startups, markets and money. You can read it every morning on Extra Crunch, or get The Exchange newsletter every Saturday.


What matters for our purposes is that with a good chunk of the Q2 earnings cycle behind us, software companies are not only holding onto their gains from earlier in the year, they are managing to add to them, albeit modestly. Of course, valuation expansion during earnings season could still lead to gently falling multiples; as companies grow, if their shares gain value at a slower pace, their price/sales ratio can lose ground.

Regardless, for our purposes it’s notable that recent public market gains are not dissipating. Tech valuation boosts have helped major American indices regain ground lost early in the year, and Q2 earnings were a possible threat to prior progress. So far earnings-related dents are thin on the ground.

So, what’s going on? Why are SaaS and cloud stocks doing so well? Leaning on notes from two VCs — Jamin Ball from Redpoint and Mary D’Onofrio from Bessemer — we can unspool recent valuation highs.


Source: Tech Crunch

Parental control app Boomerang repeatedly blocked from Play Store, losing business

Apple isn’t the only one accused of kicking out competitive solutions from its App Store. Google did the same — for over a month at least — or so alleges parental control app maker Boomerang. The company’s product competes with Google’s own Family Link solution for controlling screen time and children’s use of mobile devices. The company claims Google repeatedly removed its application from the Play Store for a variety of issues, including violations of Google’s “Deceptive Behavior Policy” which relates to users’ inability to easily remove the application from their Android device.

The issue itself is complicated and an indication of how poor developer communication processes can make an existing problem worse, leading developers to complain of anti-competitive behaviors.

Like Apple, Google also has a set of rules developers have to agree to in order to publish apps on the Google Play store. The difficulty is that those rules are often haphazardly or unevenly enforced, requests for appeals are met with no replies or automated responses and, at the end of the day, there’s no way for a developer to reach a human and have a real discussion.

You may recall a similar situation involving screen time apps hit a group of screen time app makers last year. Apple then had suddenly removed a host of third-party screen time and parental control apps, shortly after introducing its own Screen Time solution within iOS 12. The company’s move was brought up during last week’s antitrust hearings in Congress, where Apple CEO Tim Cook insisted Apple’s decision was due to the risk to user privacy and security these apps caused.

The case with Boomerang is not that different. A developer gets kicked out of the Play Store and seems to have no way to escalate the appeal to an actual human to discuss the nuances of the situation further.

The Boomerang Ban

For starters, let’s acknowledge that it makes sense that the Play Store would have a policy against apps that are difficult to uninstall, as this would allow for a host of malware, spam and spyware applications to exist and torment users.

However, in the case of a parental control solution, the reality is that parents don’t want their kids to have the option to simply uninstall the program. In fact, Boomerang added the feature based on user feedback from parents.

Google itself puts its Family Link controls behind a parental PIN code and requires parents to sign into to their Google account to remove the child’s account from a device, for instance.

Boomerang’s app required a similar course of action. In “Parent Mode,” parents would toggle a switch that says “prevent app uninstallation” in the app’s Settings to make the protection on the child device non-removable.

Image Credits: Boomerang

But despite the obvious intended use case here, Boomerang’s app was repeatedly flagged for the same “can’t uninstall app” reason by the Play Store’s app review process when it submitted updates and bug fixes.

This began on May 8th, 2020 and took over a month to resolve. The developer, Justin Payeur, submitted the first appeal on May 11th to test if the ban had just been triggered by Google’s “app review robots.” On May 13th, the app was re-approved without any human response or feedback to the appeals message he had sent to Google.

But then on June 30th, Boomerang was again flagged for the same reason: “can’t uninstall app.” Payeur filed a second appeal, explaining the feature is not on by default — it’s there for parents to use if they choose.

On July 6th, Boomerang had to inform users of the problem, as they had become increasingly frustrated they couldn’t find the app on Google Play. In a customer email that didn’t mince words, Boomerang wrote: “Google has become evil.” Complaints from users said that if the app didn’t offer the “prevent uninstall” feature, it wouldn’t be worth using.

On July 8th, Boomerang received a reply from Google with more information, explaining that Google doesn’t allow apps that change the user’s device settings or features outside the app without user’s knowledge or consent. Specifically, it also cited the app’s use of the “Google Accessibility Services API” in a manner that’s  in violation with the Play Store terms. Google said the app wouldn’t be approved until it remove functionality that prevented a user from removing or uninstalling the app from their device.

This requirement, though rooted in user security, disadvantages parental control apps compared with Google’s own Family Link offering. As Google’s help documentation indicates, removing a child’s account from an Android device requires parents to input a passcode — it can’t simply be uninstalled by the end user (the child).

Boomerang later that day received a second violation notification after it changed the app to be explicitly clear to the end user (the child) that the Device Administrator (a parent) would have permission to control the device, mimicking other apps Boomerang said were still live on Google Play.

After two more days pass with no reply from the Appeals team, Boomerang requested a phone call to discuss. Google sent a brief email, saying it was merging the two active Appeals into one but no other information about the Appeal was provided.

On July 13th, Boomerang was informed Google was still examining the app. The company replied again to explain why a parental control app would have such a feature. The same day, Boomerang was alerted that older versions of its app in its internal testing area in the Play Console were being rejected. These versions were never published live, the company says. The rejections indicated Boomerang was “degrading device security” with its app.

The next day, Boomerang informed its user base that it may have to remove the feature they wanted and emailed Google again to again point out the app now has clear consent included.

Image Credits: Boomerang; Email complains of “material impact” to business 

Despite not having made any changes, Google informs Boomerang on July 16th it’s in violation of the “Elevated Privilege Abuse” section of the Google Play Malware policy. On July 19th, the company removed the additional app protection feature and on July 21st, Google again rejected the app for the same violation — over a feature that had now been removed.

Despite repeated emails, Boomerang didn’t receive any message from Google until an automated email arrived on July 24th. Again, Google sent no response to the emails where Payeur explains the violating feature had now been removed. Repeated emails through July 30th were also not responded to.

After hearing about Boomerang’s issues, TechCrunch asked Google on July 27th to explain its reasoning.

The company, after a few follow-ups, told TechCrunch on August 3rd that the issues with Boomerang — as later emails to Boomerang had said — were related to how the app implemented its features. Google does not allow apps to engage in “elevated privilege” abuse. And it doesn’t allow apps to abuse the Android Accessibility APIs to interfere with basic operations on a device.

Google also said it doesn’t allow any apps to use the same mechanism Boomerang does, including Google’s own. (Of course, Google’s own apps have the advantage of deep integrations with the Android OS. Developers can’t tap into some sort of “Family Link API,” for example, to gain a similar ability to control a child’s device.)

“We recognize the value of supervision apps in various contexts, and developers are free to create this experience with appropriate safeguards,” a Google spokesperson said.

More broadly, Boomerang’s experience is similar to what iOS parental control apps went through last year. Like those apps, Boomerang too bumped up against a security safeguard meant to protect an entire app store from abusive software. But the blanket rule leaves no wiggle room for exceptions. Google, meanwhile, argues its OS security is not meant to be “worked around” like this. But it has also at the same time offered no official means of interacting with its OS and own screen time/parental control features. Instead, alternative screen time apps have to figure out ways to basically hack the system to even exist in the first place, even though there’s clear consumer demand for their offerings.

Boomerang’s particular case also reveals the complexities involved with of having a business live or die by the whims of an app review process.

It’s easy enough to argue that the developer should have simply removed the feature and moved on, but the developer seemed to believe the feature would be fine — as evidenced by prior approvals and the approval received upon at least one of its appeals. Plus, the developer is incentivized to fight for the feature because it’s something users said they wanted — or rather, what they demanded, to make the app worth paying for.

Had someone from Google just picked up the phone and explained to Boomerang what’s wrong and what alternative methods would be permitted, the case may not have dragged on in such a manner. In the meantime, Boomerang likely lost user trust, and its removal definitely impacted its business in the near-term.

Reached for a follow-up, Payeur expressed continued frustration, despite the app now being re-approved for Play Store distribution.

“It took Google over a month to provide us with this feedback,” he said, referencing the forbidden API usage that was the real problem. “We are currently digesting this”  he said, adding how difficult it was to not be able to talk to Google’s teams to get proper communication and feedback over the past several weeks.

Boomerang has begun collecting the names of other similarly impacted apps, lile Filter Chrome, Minder Parental Control, and Netsanity. The company says other apps can reach out privately to discuss, if they prefer.

 

 

 


Source: Tech Crunch

Apple’s veteran marketing chief Phil Schiller moves to smaller role inside company

After more than three decades climbing Apple’s ranks, marketing chief Phil Schiller is taking a step back at the company, being replaced by a long-time product marketing leader inside Apple.

Schiller is taking on a new role as an Apple Fellow where he will continue to lead the App Store and the company’s events, a press release details. Schiller has been with Apple since 1987, serving on the executive team for more than two decades, and has been a frequent presence onstage at Apple events. Schiller will continue to report directly to CEO Tim Cook in his new role.

Replacing Schiller and taking over the bulk of his responsibilities is Greg Joswiak, an Apple product marketing veteran who has become a more public face for the company in recent years at events and in media presentations. Joswiak’s promotion to senior vice president of Worldwide Marketing comes after nearly 20 years at Apple.

This appears to be Schiller moving to a largely advisory role with Apple employing some of its own marketing flourishes on the transition. Schiller’s maintenance of App Store messaging is interesting, especially as the company continues to be at the forefront of conversations around anti-competitive behavior among American tech companies. The App Store has been criticized for its revenue share model on digital services and CEO Tim Cook recently Zoom-testified in front of the House Antitrust Committee alongside other Big Tech CEO’s where the bulk of critiques levied at him by government officials seemed to focus on his handling of the App Store.

“Phil has helped make Apple the company it is today and his contributions are broad, vast, and run deep. In this new role he will continue to provide the incredible thought partnership, and guidance that have defined his decades at Apple,” said Cook in a statement. “Joz’s many years of leadership in the Product Marketing organization make him perfectly suited to this new role and will ensure a seamless transition at a moment when the team is engaged in such important and exciting work. I’m thrilled that the whole executive team will benefit from his collaboration, ideas, and energy.”


Source: Tech Crunch