Brands that hyper-personalize will win the next decade

When people reach out to customer service, they’re seeking more than a solution to their immediate problem. They want empathy and understanding. What they’re often met with is a queue.

Nothing frustrates people more than calling customer support and getting stuck in a loop. According to a study by Vonage, 61% of consumers feel interactive voice response (IVR) actively poisons the customer experience — and only 13% found it more helpful than calling a human directly.

Like many solutions, IVR falls short in personalizing the customer experience (CX). A customer calls in for a specific task like paying a bill and instead cycles through a one-size-fits-all menu that in reality fits nobody. Experiences like this clearly indicate to customers a brand doesn’t care about them as a person, only as a case number.

Personalizing the experience is a start, but this isn’t the end. Customers will expect a one-on-one interaction the moment they enter your customer service channel. To make that happen, AI and analytics are creating scalable opportunities to show your customers how much they matter to you. Brands taking advantage of that opportunity can create unrivaled CX that sets them far ahead of their competition.

The personalization buzzword

Personalization has become a popular buzzword in recent years, but true personalization is much harder to attain than many companies realize. That was the case in 2016 when companies first hopped on the chat bandwagon. The potential for a new communication method was there, but the one-size-fits-all approach companies took in developing their interaction platforms created more problems for customers than it solved.

What they missed is how to create digital experiences in which customers converse with automation that adapts based on user context. Information like their product or service history and preferences should be pulled up the moment a customer engages. Data on disposition, tone, sentiment and stated intent should influence how the customer moves through the system and reaches their desired end goal. That navigation should be effortless and go well beyond text-based communications, including immersive UX options like maps, surveys, carousel selections and more — all in a spirit of lowering the cognitive weight for the customer.


Source: Tech Crunch

3 views on the future of geographic-focused funds

For many investors, the coronavirus has effectively taken geography out of the equation when it comes to vetting new opportunities.

While this dynamic opens up startups to more investment opportunities, venture capital firms that focus on a specific region are in a thornier spot. The competitive advantage they once had when raising — the notion that they’re focused on an area no one else is — is potentially threatened.

Natasha Mascarenhas, Danny Crichton and Alex Wilhelm of the TechCrunch Equity crew discussed the future of geographic-focused funds given the uptick of remote investing:

  • Natasha: Early-stage regional funds can win if they remain focused
  • Alex: Geo-focused venture funds will be weakened, but won’t die
  • Danny: Geo-focused venture funds are dead (and should never have existed)

Natasha: Early-stage regional funds can win if they remain focused

Since 2014, Steve Case and his team have made an annual bus trip across the country to meet startups in emerging startup hubs. Five days, five cities and at least $500,000 of investment dollars given to startups. Case would even offer to fly out promising and hard-to-reach startups to have them join the trip.

The Rise of the Rest fund, with more than $300 million in assets under management, has invested in over 130 startups across 70 cities, including Austin, Chicago, Detroit, Los Angeles, New Orleans and Washington, D.C.


Source: Tech Crunch

Local governments that embrace digital services during challenging times can make real change happen

It has been a hard year. We wake up every morning to new developments in the tragedies of the moment spanning a pandemic, the greatest unexpected loss of life since 9/11, national civil unrest, natural disasters and a looming economic collapse.

In the face of these developments, a completely understandable message from government agencies to the public might be: We can’t serve you right now. Please take a number and we’ll get back to you as soon as possible.

But as we know now, this is an unacceptable path to successfully, and proactively, addressing the increasing needs of citizens facing public health risk and economic uncertainty. In fact, in the past few months, Americans have exhibited an unquenchable thirst for fast, effective government services and information. Resident demands of local government and community organizations are rising. Their voices are louder than ever before. People are bringing a new civic experience to the forefront of local governments that’s delivered on their terms — and aligned with growing demand for always-on, 24/7 information and services.

A hallmark of 2020 (so far) has been global developments impacting people at a very local level. For instance, a pandemic sparked a massive shift in American civic engagement around issues like public health and racial equality. The past few months have reinforced what the real power of local government is: To efficiently offer services and information that directly impact people’s lives. For cities and municipalities, the question now becomes: How can local leaders embrace this new era of civic engagement in the world of COVID-19 to deliver digital solutions that help everyone meet the moment?

Build a digital public square for the people

In the United States, the COVID-19 pandemic has literally closed city halls and forced government agencies at all levels to rethink modernizing public sector work to digitally and equitably deliver citizen services. Mayors, city council members and local agency officials, in particular, need to embrace this complex moment in time as an opportunity to cultivate a more vibrant, straightforward, inclusive and participatory municipal experience. One way to do that is to invest in digital tools, technologies and talent that can help local governments develop online civic engagement and citizen service outlets. Platforms that not only offer needed government services, but also prioritize input from residents and encourage community dialogue guided by clarity, trust and accountability.

Service has always been at the core of local government. However, a main challenge facing public sector leaders today is how to transfer critical services online. More specifically, developing online services that allow people who no longer have the luxury of waiting in lines for in-person interactions to remotely register to vote, obtain or renew a permit, report downed power lines and more.

A recommended path toward solution(s): At the end of the day, citizens are consumers. They want around-the-clock access to government services and options for ways to interact with service providers that meet their needs while taking their personal comfort into account. For local government agencies in the midst of digital transformation, building convenience into in-house digital government offerings and solution procurements is crucial. Digital government service solutions must be designed — by agencies or contracted vendors — to be platform and device agnostic (or, at least, interchangeable) on the back end; taking an omnichannel approach that addresses the needs of citizens and agencies through web, mobile, social media and offline options on the front end.

Bring the value of local government home

An increased online presence of community members and remote workers during the pandemic offers municipalities a fresh and cost-effective opportunity to advance local government digital service. Until recently, seemingly table stakes actions like producing photos for identification cards, scanning important documents, digitizing forms and streamlining workflows and case management were only plausible if large government teams had the budget to purchase required technologies separately, then stitch them together. Budget and capacity-constrained communities were largely left in the dark.

The good news is that today’s cloud-based solutions are complete, affordable and scalable to communities of all sizes. The market features solutions that are purpose-built for local governments to integrate with legacy IT systems while transitioning traditionally in-person services to digital interactions. And it’s possible to tap these solutions to fuel America’s new, more active brand of civic engagement and service citizens rapidly.

Further, the advent of accessible and affordable (or free) digital engagement platforms now complements an expanding recognition among American society that truly impactful things can come from government sources. The shift in thinking has produced civic engagement defined not by a sprint to profits, as is the case in the private sector, but by the ability for a representative community to actually influence policy and shape citizen services delivery.

A recommended path toward solution(s): In addition to always-on capabilities, digital government platforms need to be able to deliver goods and services to citizens directly and without friction. Whether accessing a government assistance application or applying for a park permit, citizens want their requests fulfilled without complications or inefficiencies plaguing the process — and going all-virtual or mostly remote during COVID-19 has made this more important than ever. In response, agencies should invest in the creation of digital forums for two-way communication to capture feedback that accurately reflects the demands and needs of the local community at the individual household level.

Boost digital forum accountability and representation moving forward

Today’s elevated energy around civic engagement is a direct result of the pandemic, expanding consumer activism and recent protests against systemic injustice. This confluence of factors offers local governments a fleeting opportunity to move beyond simply observing vocal citizen activity across the country. There’s now an opening to build upon, and actively grow, levels of civic engagement and community trust over time.

It’s now possible for local governments to reach more citizens by expanding their networks of interested subscribers and combat misinformation while keeping every resident informed. Agencies can advance on both fronts by providing civic leaders a two-way forum that encourages them to share progress being made in policy and procedures. After all, interacting with governments should be as simple and transparent for everyone as checking a bank account balance or reordering coffee pods from Amazon.

A recommended path toward solution(s): Municipalities should jump at this chance to really listen to diverse community voices pushing for change — especially as some powerful people in government and society seek to quiet or ignore them. They should consider developing long overdue digital solutions that amplify diverse community voices, deliver critical services and help to inform people broadly. Citizens, for their part, should be able to easily provide feedback, share ideas and voice their pressing needs to public sector officials or representatives who can help residents feel secure, listened to and taken care of. Expanded civic engagement impact entails reaching more people through their preferred channels, whether that’s email, text or snail mail, and establishing a dialogue that converts to action.

I’m confident that local governments throughout the country can rise to today’s unprecedented challenges by providing digital civic engagement outlets built to elevate individual perspectives on policy issues and surface life experiences that, in turn, inform inclusive civic action and real change.


Source: Tech Crunch

Twitter and Facebook wrestle with Trump telling Americans to vote twice

President Trump’s recent suggestion that North Carolina voters should cast multiple ballots has run afoul of Twitter’s election integrity rules. In a series of tweets Thursday morning, the president elaborated on previous statements in which he encouraged Americans to vote twice to “check” vote-by-mail systems.

Trump made the initial comments in a local television interview Wednesday. “They will vote and then they are going to have to check their vote by going to the poll and voting that way because if it tabulates then they won’t be able to do that,” Trump said.

“So let them send it in, and let them go vote. And if the system is as good as they say it is, then they obviously won’t be able to vote.”

Twitter added a “public interest notice” to two tweets related to those comments Thursday, citing its rules around civic and election integrity. The tweets violated the rules “specifically for encouraging people to engage in a behavior that could undermine the integrity of their individual vote,” according to Twitter spokesperson Nick Pacilio. Twitter has limited the reach of those tweets and restricted its likes, replies and retweets without comment.

Trump’s latest attack on vote-by-mail also crossed a line for Facebook . The company will remove any video of Trump’s recent voting comments that are shared without context or those that support the president’s statements, though it has yet to identify any so far.

“This video violates our policies prohibiting voter fraud and we will remove it unless it is shared to correct the record,” Facebook Policy Communications Director Andy Stone said.

Facebook added its own fact-checking notice to the same statement that Twitter deemed in violation of that platform’s rules. Now, a label at the bottom of Trump’s Facebook post contradicts the president’s suggestion that Americans try to vote twice to make sure “the mail in system worked properly.”

The fact-checking label, which reads “Voting by mail has a long history of trustworthiness in the US and the same is predicted this year,” is more specific than the generic voting info label the platform attaches to other election-related content.

The president’s comments were his latest attempt to cast doubt on the vote-by-mail systems that the U.S. will rely on in November’s election. In recent months, Trump has made many unfounded or outright false claims criticizing the safety of mail-in voting, a system that the U.S. already relies on for absentee voting. As November gets closer, those claims have voting rights organizations concerned.

“While this is a step in the right direction, the fact remains that Facebook refuses to enforce its own Terms of Use where Donald Trump is concerned,” VoteAmerica Founder Debra Cleaver said.

“Yesterday, Trump outright urged voters in North Carolina to commit voter fraud. This is part of a larger and dangerous pattern of Trump using social media and other platforms to distribute disinformation, with what appears to be the goal of undermining faith in US elections.”

While the COVID-19 crisis means that more Americans than ever will be using mail-in voting to cast a ballot, the voting method is widely regarded as safe and reliable by experts.

In response to Trump’s remarks, North Carolina’s Board of Elections issued a statement clarifying that voting twice is a Class I felony in the state.

“It is illegal to vote twice in an election,” said Karen Brinson Bell, executive director of the North Carolina State Board of Elections.

“… Attempting to vote twice in an election or soliciting someone to do so also is a violation of North Carolina law.”


Source: Tech Crunch

Rocket Lab secretly launched its very first satellite, ‘First Light’

Rocket Lab’s 14th mission, “I Can’t Believe It’s Not Optical,” had a stowaway aboard. The New Zealand launch company quietly included its first fully functioning satellite next to its paying customer’s payload. First Light, as it’s called, is a sort of tech demo intended to show how access to orbit doesn’t have to be, as CEO and founder Peter Beck put it, “kind of a pain in the butt.”

Rocket Lab has telegraphed this move for some time; the Photon satellite platform was announced early last year, and in March it acquired spacecraft maker Sinclair Interplanetary. It was just a matter of when the company would choose to press the button, and it has now done so.

As Beck explained in a live broadcast today (now that First Light has successfully deployed into orbit), the company felt that “access to space” is, in many ways and despite the inherent risks, a solved problem. The next biggest pain point, he said, is that “it’s just really painful to go from an idea to getting something in orbit.”

It’s cause for celebration, he said, when a project can go from idea to orbit in 18 months. That’s far too slow to keep up with innovation on the ground, especially for startups, who may not have 18 months of runway. “We need to fix that,” Beck said.

CG render of a photon satellite in orbit.

Image Credits: Rocket Lab

Photon and First Light represent Rocket Lab’s new business proposition of providing a flexible platform for a modern satellite, and one that fits hand-in-glove with its Electron launch vehicle and other services. Acting as a partner throughout the process rather than just the launch provider is of course more work and money for Rocket Lab, and if things go well it could be much faster and cheaper for the customer as well.

There will be other, new versions of Photon as well as cislunar and interplanetary space become targets for Electron launches. Rocket Lab is already signed on for a lunar mission, NASA’s experimental CAPSTONE craft, which will be based on Photon and help clear the way for later Artemis missions.


Source: Tech Crunch

SpaceX completes another successful short test flight of its Starship spacecraft prototype

SpaceX has done it again – a second ‘hop’ flight in under a month for its Starship prototype. This was a 150 meter (just under 500 foot) test flight from its Boca Chica, Texas development site. The prototype used in this instance was SN6, a more recent model than the SN5 test article that SpaceX used to complete a similar test at the beginning of August.

The hop flight is a key part of its testing program for Starship, and its Raptor engine. These prototypes are equipped with only one such engine, but the final production version will have six, including three designed to fly in Earth’s atmosphere, and three to be used while the vehicle is in space.

SpaceX accomplishing two of these flights with a controlled, upright landing in rapid succession is a very good sign for the spacecraft’s development program, since there have been a number of previous prototypes which never made it to this point. Earlier versions encountered pressurization failures under load when simulating what the conditions would be with fuel on board.

These short hops help SpaceX gather data bout Raptor performance, as well as the performance of a full-sized prototype Starship (though without elements including the nosecone and eventual landing legs). All of this will inform later tests, including a much higher sub-orbital atmospheric flight intended to go around as high as commercial airplanes fly, and eventually, the first orbital Starship launch, which is currently likely to take place next year at the earliest.

SpaceX is pursuing a rapid iteration development plan for Starship, creating multiple generations of prototype at once at its Boca Chica site, with the aim of testing and improving the design quickly, while also learning from failures. The goal had been to fly Starship’s first operational missions sometime next year, but it will be incredibly impressive if the company manages that considering where they’re at in the rocket’s development cycle.


Source: Tech Crunch

Media Roundup: Patreon joins unicorn club, Facebook could ban news in Australia, more

Welcome to the very first edition of Extra Crunch’s Media Roundup. Over the past few months, we’ve launched features like Decrypted, Deep Science and The Exchange, which aggregate and analyze the latest news in a given sector, so it seemed overdue to do something similar for media.

The goal is to provide a regular update on what entrepreneurs in the content or advertising business should be thinking about. That doesn’t just mean startup funding — we’ll track the broader landscape, including platform policies that could affect everyone — which is just as important as knowing who’s getting checks.

If you have any thoughts on what you’d like to see included in future roundups, please let me know in the comments below.

Let’s get started.

Facebook may ban news sharing in Australia

This is part of an ongoing dispute between Facebook and the Australian government, which has created a plan that would require Facebook and Google to share revenue with Australian news publishers whose content appears on their services. Both companies have a complicated relationship with the news business, with many publishers both relying on large platforms for traffic while also resenting the fact that those platforms take the vast majority of digital ad revenue.

In an attempt to improve that relationship, Google and Facebook have committed in recent years to investing hundreds of millions of dollars in journalism — and while those efforts are commendable, it’s worth asking whether publishers should be entitled to more by law, not just as a gift.


Source: Tech Crunch

Exhibitors at Disrupt 2020: Register now to meet accelerators next week

Disrupt 2020 is all about helping startups find and create ways to drive their business forward in these most challenging times. We partnered with cela to give exhibitors in Digital Startup Alley one sweet opportunity — networking with 13 accelerators.

If you’re exhibiting — or plan to — don’t miss out on your chance to meet with up to 13 accelerators and pre-interview for their upcoming virtual cohorts. The first in our series of accelerator sessions — where you’ll gather information and pitch your product — takes place next week. Here’s everything you need to know.

Date: September 8

Time: 1 p.m. – 3 p.m. (PT)

Accelerator focus: The following four accelerator programs are designed for the more established startups. You are have a customer base. If that describes your startup, review the accelerator websites below. If you’re interested in scheduling a meeting — and you meet the program’s requirements — you can register now on CrunchMatch.

Participating accelerators

  • NUMA helps early and growth stage international tech startups fast-track their growth and scale in the U.S. through virtual and in-person startup acceleration programs. You’ll find application requirements here.
  • Techstars helps grow entrepreneurial ideas into world-changing businesses. You’ll find application requirements here.
  • Entrepreneurs Roundtable Accelerator combines seed capital and hands-on help with an expert team to positively impact the trajectory of early-stage startups. You’ll find application requirements here.
  • Plug and Play’s health program connects the best startups in the world to corporations who want to disrupt the healthcare industry. You’ll find application requirements here.

It’s not too late to take advantage of our accelerator speed networking sessions and reap the benefits that come with exposing your startup to thousands of Disrupt attendees from around the world. Simply purchase a Digital Startup Alley Exhibitor Package, and you’re eligible to meet and potentially pitch your way into an accelerator cohort that could change the trajectory of your business.

None of the above-mentioned accelerators fit your startup? Don’t worry, we have two more accelerator sessions on tap.

Date: September 9

Time: 1 p.m. – 3 p.m. PT

Accelerators: She Gets Sh!t DoneHalo Incubator, Startup Boost Pre- AcceleratorGlobal Startup Ecosystem (Her Future Summit)

Date:  September 10

Time: 1 p.m. – 3 p.m. PT

Accelerators: Plug and Play (IoT),  Backstage Capital,  Plug and Play (enterprise tech), StartEd AcceleratorQuake Capital 

Don’t miss your chance to connect with accelerators — and apply to their virtual programs. The first opportunity takes place on September 8, and it’s available only to startups exhibiting in Startup Alley at Disrupt 2020. Want in? Grab a Digital Startup Alley Exhibitor Package today and crack open a giant can of possibility.

Is your company interested in sponsoring or exhibiting at Disrupt 2020? Contact our sponsorship sales team by filling out this form.


Source: Tech Crunch

Edtech startups find demand from an unlikely customer: Public schools

School district technology budgets are tight. But Kami CEO and founder Hengjie Wang wanted to make his company’s digital classroom product a go-to tool anyway.

He landed on trying to disrupt the printers.

Wang found that school districts spend an average of $150,000 every year on printed materials. Kami helps teachers digitize worksheets so students can digitally annotate them. Doing the math, Wang says Kami can save districts an estimated $80,000 by getting rid of the need to print handouts every day.

“Districts are apprehensive on paying for tools unless you can also save them money at the same time,” Wang said. With this tactic, the number of school districts using Kami doubled between March and July, going from from 9,987 districts to 17,915 districts. Sales for the startup, which was founded in 2013, grew over 2,000%. Today, Kami is a cash-flow positive business that sells to schools and parents.

When it comes to wide-scale and equitable adoption for edtech startups, success can often hinge on landing contracts that extend to an entire school network. However, budget cuts and red tape have often limited a company’s ability to grow. During the pandemic, consumer edtech startups such as live tutoring or question and answer services have soared now that more kids are learning from home.

However, a second surge in edtech might be upon us. As schools seek to reopen with a hybrid learning solution, Kami and other startups are finding opportunity in one of the hardest institutions to sell to: K-12 school districts.


Source: Tech Crunch

Hypatos gets $11.8M for a deep learning approach to document processing

Process automation startup Hypatos has raised a €10 million (~$11.8M) seed round of funding from investors including Blackfin Tech, Grazia Equity, UVC Partners and Plug & Play Ventures.

The Germany- and Poland-based company was spun out of AI for accounting startup, Smacc, at the back end of 2018 to apply deep learning tech to power a wider range of back-office automation, with a focus on industries with heavy financial document processing needs, such as the financial and insurance sectors.

Hypatos is applying language processing AI and computer vision tech to speed up financial document processing for business use-cases such as invoices, travel and expense management, loan application validation and insurance claims handling via — touting a training dataset of more than 10M annotated data entities.

It says the new seed funding will go on R&D to expand its portfolio of AI models so it can automate business processing for more types of documents, as well as for fuelling growth in Europe, North American and Asia. Its customer base at this point includes Fortune 500 companies, major accounting firms and more than 300 software companies.

While there are plenty of business process automation plays, Hypatos says its use of deep learning tech supports an “in-depth understanding” of document content — which in turn allows it to offer customers a ‘soup to nuts’ automation menu that covers document classification, information capturing, content validation, and data enrichment.

It dubs its approach “cognitive process automation” (CPA) vs more basic applications of business process automation with software robots (RPA) which it argues aren’t so contextually savvy — thereby claiming an edge.

As well as document processing solutions, it has developed machine learning modules for enhancing customers’ existing systems (e.g. ECM, ERP, CRM, RPA); and offers APIs for software providers to draw on its machine learning tech for their own applications.

“All offerings include machine learning pipeline software for continuous model training in the cloud or in on-premise deployments,” it notes in a press release.

“We have deep knowledge of how financial documents are processed and millions of data entities in our training data,” says chief commercial officer, Cem Dilmegani, discussing where Hypatos fits in the business process automation landscape. “We get compared to RPA companies like UiPath, enterprise content management (ECM) companies like Kofax Readsoft as well as generalist ML document automation companies like Hyperscience. However, we are quite different.

“We focus on end-to-end automation, we don’t only help companies capture data, we help them process it using our deep domain understanding, enabling higher rates of automation. For example, to automate incoming invoice processing (A/P automation) we apply our document understanding AI to capture all data, classify the document, identify the specific goods and services, validate for internal/external compliance and assign financial accounts, cost centers, cost categories etc. to automate all processing tasks.”

“Finally, we offer this technology as components easily accessible via APIs. This allows RPA or ECM users to leverage our technology and increase their level of automation,” he adds.

Hypatos claims it’s seeing uplift as a result of the coronavirus pandemic — noting it’s providing a service to more than a dozen Fortune 500 companies to help with in-shoring efforts which it says are accelerating as a result of COVID-19 putting pressure on the traditional business process outsourcing model as offshore workforce productivity in lower wage regions is affected by coronavirus lockdowns.

“We believe that we are in a pivotal moment of machine learning adoption in large organizations,” adds Andreas Unseld, partner at UVC Partners, in a supporting statement. “Hypatos’ technology provides ample opportunity to transform many core business processes. We’re impressed by the Hypatos machine learning technology and see the team in a perfect position to take a leading role in the machine learning revolution to come.”


Source: Tech Crunch