What you need to know ahead of the EU copyright vote

European Union lawmakers are facing a major vote on digital copyright reform proposals on Wednesday — a process that has set the Internet’s hair fully on fire.

Here’s a run down of the issues and what’s at stake…

Article 13

The most controversial component of the proposals concerns user-generated content platforms such as YouTube, and the idea they should be made liable for copyright infringements committed by their users — instead of the current regime of takedowns after the fact (which locks rights holders into having to constantly monitor and report violations — y’know, at the same time as Alphabet’s ad business continues to roll around in dollars and eyeballs).

Critics of the proposal argue that shifting the burden of rights liability onto platforms will flip them from champions to chillers of free speech, making them reconfigure their systems to accommodate the new level of business risk.

More specifically they suggest it will encourage platforms into algorithmically pre-filtering all user uploads — aka #censorshipmachines — and then blinkered AIs will end up blocking fair use content, cool satire, funny memes etc etc, and the free Internet as we know it will cease to exist.

Backers of the proposal see it differently, of course. These people tend to be creatives whose professional existence depends upon being paid for the sharable content they create, such as musicians, authors, filmmakers and so on.

Their counter argument is that, as it stands, their hard work is being ripped off because they are not being fairly recompensed for it.

Consumers may be the ones technically freeloading by uploading and consuming others’ works without paying to do so but creative industries point out it’s the tech giants that are gaining the most money from this exploitation of the current rights rules — because they’re the only ones making really fat profits off of other people’s acts of expression. (Alphabet, Google’s ad giant parent, made $31.16BN in revenue in Q1 this year alone, for example.)

YouTube has been a prime target for musicians’ ire — who contend that the royalties the company pays them for streaming their content are simply not fair recompense.

Article 11

The second controversy attached to the copyright reform concerns the use of snippets of news content.

European lawmakers want to extend digital copyright to also cover the ledes of news stories which aggregators such as Google News typically ingest and display — because, again, the likes of Alphabet is profiting off of bits of others’ professional work without paying them to do so. And, on the flip side, media firms have seen their profits hammered by the Internet serving up free content.

The reforms would seek to compensate publishers for their investment in journalism by letting them charge for use of these text snippets — instead of only being ‘paid’ in traffic (i.e. by becoming yet more eyeball fodder in Alphabet’s aggregators).

Critics don’t see it that way of course. They see it as an imposition on digital sharing — branding the proposal a “link tax” and arguing it will have a wider chilling effect of interfering with the sharing of hyperlinks.

They argue that because links can also contain words of the content being linked to. And much debate has raged over on how the law would (or could) define what is and isn’t a protected text snippet.

They also claim the auxiliary copyright idea hasn’t worked where it’s already been tried (in Germany and Spain). Google just closed its News aggregator in the latter market, for example. Though at the pan-EU level it would have to at least pause before taking a unilateral decision to shutter an entire product.

Germany’s influential media industry is a major force behind Article 11. But in Germany a local version of a snippet law that was passed in 2013 ended up being watered down — so news aggregators were not forced to pay for using snippets, as had originally been floated.

Without mandatory payment (as is the case in Spain) the law has essentially pitted publishers against each other. This is because Google said it would not pay and also changed how it indexes content for Google News in Germany to make it opt-in only.

That means any local publishers that don’t agree to zero-license their snippets to Google risk losing visibility to rivals that do. So major German publishers have continued to hand their snippets over to Google.

But they appear to believe a pan-EU law might manage to tip the balance of power. Hence Article 11.

Awful amounts of screaming

For critics of the reforms, who often sit on the nerdier side of the spectrum, their reaction can be summed up by a screamed refrain that IT’S THE END OF THE FREE WEB AS WE KNOW IT.

WikiMedia has warned that the reform threatens the “vibrant free web”.

A coalition of original Internet architects, computer scientists, academics and others — including the likes of world wide web creator Sir Tim Berners-Lee, security veteran Bruce Schneier, Google chief evangelist Vint Cerf, Wikipedia founder Jimmy Wales and entrepreneur Mitch Kapor — also penned an open letter to the European Parliament’s president to oppose Article 13.

In it they wrote that while “well-intended” the push towards automatic pre-filtering of users uploads “takes an unprecedented step towards the transformation of the Internet from an open platform for sharing and innovation, into a tool for the automated surveillance and control of its users”.

There is more than a little irony there, though, given that (for example) Google’s ad business conducts automated surveillance of the users of its various platforms for ad targeting purposes — and through that process it’s hoping to control the buying behavior of the individuals it tracks.

At the same time as so much sound and fury has been directed at attacking the copyright reform plans, another very irate, very motivated group of people have been lustily bellowing that content creators need paying for all the free lunches that tech giants (and others) have been helping themselves to.

But the death of memes! The end of fair digital use! The demise of online satire! The smothering of Internet expression! Hideously crushed and disfigured under the jackboot of the EU’s evil Filternet!

And so on and on it has gone.

(For just one e.g., see the below video — which was actually made by an Australian satirical film and media company that usually spends its time spoofing its own government’s initiatives but evidently saw richly viral pickings here… )

For a counter example, to set against the less than nuanced yet highly sharable satire-as-hyperbole on show in that video, is the Society of Authors — which has written a 12-point breakdown defending the actual substance of the reform (at least as it sees it).

A topline point to make right off the bat is it’s hardly a fair fight to set words against a virally sharable satirical video fronted by a young lady sporting very pink lipstick. But, nonetheless, debunk the denouncers these authors valiantly attempt to.

To wit: They reject claims the reforms will kill hyperlinking or knife sharing in the back; or do for online encyclopedias like Wikimedia; or make snuff out of memes; or strangle free expression — pointing out that explicit exceptions that have been written in to qualify what it would (and would not) target and how it’s intended to operate in practice.

Wikipedia, for example, has been explicitly stated as being excluded from the proposals.

But they are still pushing water uphill — against the tsunami of DEATH OF THE MEMES memes pouring the other way.

Russian state propaganda mouthpiece RT has even joined in the fun, because of course Putin is no fan of EU…

Terrible amounts of lobbying

The Society of Authors makes the very pertinent point that tech giants have spent millions lobbying against the reforms. They also argue this campaign has been characterised by “a loop of misinformation and scaremongering”.

So, basically, Google et al stand accused of spreading (even more) fake news with a self-interested flavor. Who’d have thunk it?!

Dollar bills standing on a table in Berlin, Germany. (Photo by Thomas Trutschel/Photothek via Getty Images)

The EU’s (voluntary) Transparency Register records Google directly spending between $6M and $6.4M on regional lobbying activities in 2016 alone. (Although that covers not just copyright related lobbying but a full laundry list of “fields of interest” its team of 14 smooth-talking staffers apply their Little Fingers to.)

But the company also seeks to exert influence on EU political opinion via membership of additional lobbying organizations.

And the register lists a full TWENTY-FOUR organizations that Google is therefore also speaking through (by contrast, Facebook is merely a member of eleven bodies) — from the American chamber of Commerce to the EU to dry-sounding thinktanks, such as the Center for European Policy Studies and the European Policy Center. It is also embedded in startup associations, like Allied for Startups. And various startup angles have been argued by critics of the copyright reforms — claiming Europe is going to saddle local entrepreneurs with extra bureaucracy.

Google’s dense web of presence across tech policy influencers and associations amplifies the company’s regional lobbying spend to as much as $36M, music industry bosses contend.

Though again that dollar value would be spread across multiple GOOG interests — so it’s hard to sum the specific copyright lobbying bill. (We asked Google — it didn’t answer). Multiple millions looks undeniable though.

Of course the music industry and publishers have been lobbying too.

But probably not at such a high dollar value. Though Europe’s creative industries have the local contacts and cultural connections to bend EU politicians’ ears. (As, well, they probably should.)

Seasoned European commissioners have professed themselves astonished at the level of lobbying — and that really is saying something.

Yes there are actually two sides to consider…

Returning to the Society of Authors, here’s the bottom third of their points — which focus on countering the copyright reform critics’ counterarguments:

The proposals aren’t censorship: that’s the very opposite of what most journalists, authors, photographers, film-makers and many other creators devote their lives to.

Not allowing creators to make a living from their work is the real threat to freedom of expression.

Not allowing creators to make a living from their work is the real threat to the free flow of information online.

Not allowing creators to make a living from their work is the real threat to everyone’s digital creativity.

Stopping the directive would be a victory for multinational internet giants at the expense of all those who make, enjoy and enjoy using creative works.

Certainly some food for thought there.

But as entrenched, opposing positions go, it’s hard to find two more perfect examples.

And with such violently opposed and motivated interest groups attached to the copyright reform issue there hasn’t really been much in the way of considered debate or nuanced consideration on show publicly.

But being exposed to endless DEATH OF THE INTERNET memes does tend to have that effect.

What’s that about Article 3 and AI?

There is also debate about Article 3 of the copyright reform plan — which concerns text and data-mining. (Or TDM as the Commission sexily conflates it.)

The original TDM proposal, which was rejected by MEPs, would have limited data mining to research organisations for the purposes of scientific research (though Member States would have been able to choose to allow other groups if they wished).

This portion of the reforms has attracted less attention (butm again, it’s difficult to be heard above screams about dead memes). Though there have been concerns raised from certain quarters that it could impact startup innovation — by throwing up barriers to training and developing AIs by putting rights blocks around (otherwise public) data-sets that could (otherwise) be ingested and used to foster algorithms.

Or that “without an effective data mining policy, startups and innovators in Europe will run dry”, as a recent piece of sponsored content inserted into Politico put it.

That paid for content was written by — you guessed it! — Allied for Startups.

Aka the organization that counts Google as a member…

The most fervent critics of the copyright reform proposals — i.e. those who would prefer to see a pro-Internet-freedoms overhaul of digital copyright rules — support a ‘right to read is the right to mine’ style approach on this front.

So basically a free for all — to turn almost any data into algorithmic insights. (Presumably these folks would agree with this kind of thing.)

Middle ground positions which are among the potential amendments now being considered by MEPs would support some free text and data mining — but, where legal restrictions exist, then there would be licenses allowing for extractions and reproductions.

 

And now the amendments, all 252 of them…

The whole charged copyright saga has delivered one bit of political drama already —  when the European Parliament voted in July to block proposals agreed only by the legal affairs committee, thereby reopening the text for amendments and fresh votes.

So MEPs now have the chance to refine the parliament’s position via supporting select amendments — with that vote taking place next week.

And boy have the amendments flooded in.

There are 252 in all! Which just goes to show how gloriously messy the democratic process is.

It also suggests the copyright reform could get entirely stuck — if parliamentarians can’t agree on a compromise position which can then be put to the European Council and go on to secure final pan-EU agreement.

MEP Julia Reda, a member of The Greens–European Free Alliance, who as (also) a Pirate Party member is very firmly opposed to the copyright reform text as was voted in July (she wants a pro-web-freedoms overhauling of digital copyright rules), has created this breakdown of alternative options tabled by MEPs — seen through her lens of promoting Internet freedoms over rights extensions.

So, for example, she argues that amendments to add limited exceptions for platform liability would still constitute “upload filters” (and therefore “censorship machines”).

Her preference would be deleting the article entirely and making no change to the current law. (Albeit that’s not likely to be a majority position, given how many MEPs backed the original Juri text of the copyright reform proposals 278 voted in favor, losing out to 318 against.)

But she concedes that limiting the scope of liability to only music and video hosting platforms would be “a step in the right direction, saving a lot of other platforms (forums, public chats, source code repositories, etc.) from negative consequences”.

She also flags an interesting suggestion — via another tabled amendment — of “outsourcing” the inspection of published content to rightholders via an API”.

“With a fair process in place [it] is an interesting idea, and certainly much better than general liability. However, it would still be challenging for startups to implement,” she adds.

Reda has also tabled a series of additional amendments to try to roll back what she characterizes as “some bad decisions narrowly made by the Legal Affairs Committee” — including adding a copyright exception for user generated content (which would essentially get platforms off the hook insofar as rights infringements by web users are concerned); adding an exception for freedom of panorama (aka the taking and sharing of photos in public places, which is currently not allowed in all EU Member States); and another removing a proposed extra copyright added by the Juri committee to cover sports events — which she contends would “filter fan culture away“.

So is the free Internet about to end??

MEP Catherine Stihler, a member of the Progressive Alliance of Socialists and Democrats, who also voted in July to reopen debate over the reforms reckons nearly every parliamentary group is split — ergo the vote is hard to call.

“It is going to be an interesting vote,” she tells TechCrunch. “We will see if any possible compromise at the last minute can be reached but in the end parliament will decide which direction the future of not just copyright but how EU citizens will use the internet and their rights on-line.

“Make no mistake, this vote affects each one of us. I do hope that balance will be struck and EU citizens fundamental rights protected.”

So that sort of sounds like a ‘maybe the Internet as you know it will change’ then.

Other views are available, though, depending on the MEP you ask.

We reached out to Axel Voss, who led the copyright reform process for the Juri committee, and is a big proponent of Article 13, Article 11 (and the rest), to ask if he sees value in the debate having been reopened rather than fast-tracked into EU law — to have a chance for parliamentarians to achieve a more balanced compromise. At the time of writing Voss hadn’t responded.

Voting to reopen the debate in July, Stihler argued there are “real concerns” about the impact of Article 13 on freedom of expression, as well as flagging the degree of consumer concern parliamentarians had been seeing over the issue (doubtless helped by all those memes + petitions), adding: “We owe it to the experts, stakeholders and citizens to give this directive the full debate necessary to achieve broad support.”

MEP Marietje Schaake, a member of the Alliance of Liberals and Democrats for Europe, was willing to hazard a politician’s prediction that the proposals will be improved via the democratic process — albeit, what would constitute an improvement here of course depends on which side of the argument you stand.

But she’s routing for exceptions for user generated content and additional refinements to the three debated articles to narrow their scope.

Her spokesman told us: “I think we’ll end up with new exceptions on user generated content and freedom of panorama, as well as better wording for article 3 on text and data mining. We’ll end up probably with better versions of articles 11 and 13, the extent of the improvement will depend on the final vote.”

The vote will be held during an afternoon plenary session on September 12.

So yes there’s still time to call your MEP.


Source: Tech Crunch

A year later, Equifax lost your data but faced little fallout

A lot can change in a year. Not when you’re Equifax.

The credit rating giant, one of the largest in the world, was trusted with some of the most sensitive data used by banks and financiers to determine who can be lent money. But the company failed to patch a web server it knew was vulnerable for months, which let hackers crash the servers and steal data on 147 million consumers. Names, addresses, Social Security numbers and more — and millions more driver license and credit card numbers were stolen in the breach. Millions of British and Canadian nationals were also affected, sparking a global response to the breach.

It was “one of the most egregious examples of corporate malfeasance since Enron,” said Senate Democratic leader Chuck Schumer at the time.

Yet, a year on from following the devastating hack that left the company reeling from a breach of almost every American adult, the company has faced little to no action or repercussions.

In the aftermath, the company’s response to the breach was chaotic, sending consumers scrambling to learn if they were affected but were instead led into a broken site that was vulnerable to hacking. And when consumers were looking for answers, Equifax’s own Twitter account sent concerned users to a site that easily could have been a phishing page had it not been for a good samaritan.

Yet, the company went unpunished. In the end, Equifax was in law as much a victim as the 147 million Americans.

“There was a failure of the company, but also of lawmakers,” said Mark Warner, a Democratic senator, in a call with TechCrunch. Warner, who serves Virginia, was one of the first lawmakers to file new legislation after the breach. Alongside his Democratic colleague, Sen. Elizabeth Warren, the two senators said their bill, if passed, would hold credit agencies accountable for data breaches.

“With Equifax, they knew for months before they reported, so at what point is that violating securities laws by not having that notice?,” said Warner.

“There was a failure of the company, but also of lawmakers.”
Sen. Mark Warner (D-VA)

“The message sent to the market is ‘if you can endure some media blowback, you can get through this without serious long-term ramifications’, and that’s totally unacceptable,” he said.

Lawmakers held hearings and grilled the company’s former chief executive, Richard Smith, who retired with his full $90 million retirement package, adding insult to injury. Equifax further shuffled its executive suite, including the hiring of a new chief information security officer Jamil Farshchi and former lawyer turned “chief transformation officer” Julia Houston to oversee “the company’s response to the cybersecurity incident.”

Equifax declined to make either executive available for interview or comment when reached by TechCrunch, but Equifax spokesperson Wyatt Jefferies said protecting customer data is the company’s “top priority.”

But there’s not much to show for it beyond superficial gestures of free credit monitoring — provided by Equifax, no less — and a credit locking app which, unsurprisingly, had its own flaws. In the year since, the company has spent more than $240 million — some $50 million was covered by cyber-insurance. That’s a drop in the ocean to more than $3 billion in revenue in the year since, according to quarterly earnings filings — or more than $500 million in profits. And although Equifax’s stock price initially collapsed in the weeks following, the price bounced back.

Financially, the company looks almost as healthy as it’s ever been. But that may change.

Former Equifax chief executive Richard Smith prepares to testify before the lawmakers. Smith later retired after hackers broke into the credit reporting agency and made off with the personal information of nearly 145 million Americans.

Earlier this year, the company asked a federal judge to reject claims from dozens of banks and credit unions for costs taken to prevent fraud following the data breach. The claims, if accepted, could force Equifax to shell out tens of millions of dollars — perhaps more. The hundreds of class action suits filed to date have yet to hit the courts, but historically even the largest class action cases have resulted in single dollar amounts for the individuals affected.

And when the credit agent giant isn’t fighting the courts, federal regulators have shown little interest in pursuit of legal action.

An investigation launched by a former head of the Consumer Financial Protection Bureau, responsible for protecting consumers from fraud, sputtered after the new director reportedly declined to pursue the company. And, although the company is under investigation by the Federal Trade Commission for the second time this decade, fines are likely to be limited — if levied at all.

Warren sent a letter Thursday to the heads of both agencies lamenting their lack of action.

“Companies like Equifax do not ask the American people before they collect their most sensitive information,” said Warren. “This information can determine their ability to access credit, obtain a job, secure a home loan, purchase a car, and make dozens of other transactions that are critical to their personal financial security.”

“The American people deserve an update on your investigations,” she said.

To date, only the Securities and Exchange Commission has brought charges — not for the breach itself, but against three former staffers for allegedly insider trading.

Escaping any local action, Equifax agreed with eight states, including New York and California, to take further cybersecurity steps and measures to prevent another breach, escaping any fines or financial penalties.

“The American people deserve an update on your investigations”
Sen. Elizabeth Warren (D-MA)

Warner blamed much of the inaction to the patchwork of data breach laws that vary by state.

“We’ve got different laws and you don’t have any standard, and part of the challenge around the data breach is that every industry wants to be exempted,” said Warner. It’s not a partisan issue, he said, but one where every industry — from telecoms to retail — wants to be exempt from the law.

“If we really want to improve our business cyber-hygiene, you have got to have consequences for failing to keep up those cyber-hygiene standards,” he said.

It’s a tough sell to posit Equifax, which fluffed almost every step of the breach process, before and after its disclosure, as a victim. While the millions affected can take solace in the beating Equifax got in the press, those demanding regulatory action might be in for a disappointingly long wait.


Source: Tech Crunch

Deep-linking startup Branch is raising more than $100M at a unicorn valuation

Branch, the deep-linking startup backed by Andy Rubin’s Playground Ventures, will enter the unicorn club with an upcoming funding round.

The four-year-old company, which helps brands create links between websites and mobile apps, has authorized the sale of $129 million in Series D shares, according to sources and confirmed by PitchBook, which tracks venture capital deals. The infusion of capital values the company at roughly $1 billion.

In an e-mail this morning, Branch CEO Alex Austin declined to comment.

The Redwood City-based startup closed a $60 million Series C led by Playground in April 2017, bringing its total equity raised to $113 million. It’s also backed by NEA, Pear Ventures, Cowboy Ventures and Madrona Ventures. Rubin, for his part, is a co-founder of Android, as well as the founder of Essential, a smartphone company that, though highly valued, has had less success.

Branch’s deep-linking platform helps brands drive app growth, conversions, user engagement and retention.

Deep links are links that take you to a specific piece of web content, rather than a website’s homepage. This, for example, is a deep link. This is not.

Deep links are used to connect web or e-mail content with apps. That way, when you’re doing some online shopping using your phone and you click on a link to an item on Jet.com, you’re taken to the Jet app installed on your phone, instead of Jet’s desktop site, which would provide a much poorer mobile experience.

Branch supports 40,000 apps with roughly 3 billion monthly users. The company counts Airbnb, Amazon, Bing, Pinterest, Reddit, Slack, Tinder and several others as customers.

Following its previous round of venture capital funding, Austin told TechCrunch that the company had seen “tremendous growth” ahead of the raise.

“[We] have been fortunate enough to become the clear market leader,” he said. “There’s so much more we can accomplish in deep linking and this money will be used to fund Branch’s continued platform growth.”


Source: Tech Crunch

Trump wants to just tariff the hell out of China

Another day, another whopper of a tariff. The Trump administration has been busy finalizing the rulemaking process to put 25% tariffs on $200 billion of Chinese goods, which will almost certainly affect the prices of many critical technology components and have on-going repercussions for Silicon Valley supply chains. That followed the implementation of tariffs on $50 billion of goods earlier this year.

Now, President Trump, as reported by reporters on Air Force One this morning, has said that he is prepared to triple down on his tariffs strategy, saying that he is ready to add tariffs to another $267 billion worth of Chinese goods. Although the president has a flair for the dramatic in many of his policies, the China tariffs are one arena in which his rhetoric has matched the actions of his administration.

Each set of these tariffs have been vociferously opposed by tech industry trade groups, but their concerns seem to have had little effect on the administration’s final thinking. Jose Castaneda, a spokesperson for the Information Technology Industry Council, called this next wave of potential tariffs “grossly irresponsible and possibly illegal.”

Yet, despite the constant threat of more tariffs, CFIUS reforms, and the ZTE debacle, China continues to dominate trade with America. Numbers released by the Department of Commerce this week showed that America’s trade deficit with other nations reached five-year highs in July, surpassing $50 billion for the month, with the China trade goods deficit hitting $36.8 billion. These numbers may well have triggered the president’s latest comments.

They may also have been triggered by the recent anonymous op-ed in the New York Times, in which a Trump “senior administration official” said that “Although he was elected as a Republican, the president shows little affinity for ideals long espoused by conservatives: free minds, free markets and free people….In addition to his mass-marketing of the notion that the press is the ‘enemy of the people,’ President Trump’s impulses are generally anti-trade and anti-democratic.”

Anti-trade or not, it is clear that the package of tariffs and other policy reforms have done little to dampen the trade deficit or trigger a broad restructuring of the supply chains underpinning American brands.

In my discussions at the Disrupt SF 2018 conference the past few days, one persistent theme has been the durability of certain Chinese cities — particularly Shenzhen but not exclusively — to weather these trade storms. The depth of expertise, fast turnaround times, extreme flexibility, and cheap costs of hardware supply chains there are sustainable advantages that the U.S. can’t hope to fight with a couple of measly tariffs — even on $500 billion worth of goods.

Indeed, as one prominent venture capitalist put it to me, hardware investing is now significantly easier for those with the right knowledge of the Chinese ecosystem. Just a few years ago, a couple of millions in capital could get a startup a working prototype. Now, startups can raise $1-2 million in some cases and get a working product into sales channels. The Chinese ecosystem around hardware has just continued to improve with alacrity.

For Trump, a much more robust policy will be needed to move the trade numbers in the other direction. Better funding for universities to produce the right talent. Pushing for a region in the U.S. to become the “Shenzhen of America” through a combination of private and public funding. Greater preferential treatment around taxes for keeping manufacturing in the U.S.

And maybe tariff the hell out of them.


Source: Tech Crunch

How Adidas and Carbon are changing the sneaker supply chain

While the Adidas Futurecraft 4D shoes are cool looking sneakers, the story behind those shoes is even more interesting. The sportswear company has partnered with Carbon to design a new kind of sneakers.

Behind the Futurecraft 4D, you can find a process that is not that new — 3D printing. Many companies promised an industrial revolution by bringing back factories to service-driven countries, such as the U.S. and European countries. But this partnership between Adidas and Carbon could turn that wild dream into a reality.

“What you saw there was basically this integration of hardware, software and chemistry all coming together to take a digital model, print it very fast, but do it out of the materials that have the properties to be final parts,” Carbon co-founder and CEO Joseph DeSimone told TechCrunch’s Matthew Panzarino.

And the secret sauce behind Carbon’s process is its cloud-based software tool. You use a primitive CAD, define some mechanical properties and it gets manufactured in front of your eyes.

It’s quite hard to buy Futurecraft 4D shoes right now because production is still extremely limited. Adidas CMO Eric Liedtke is hopeful that it’s going to change over the coming years.

“Ultimately, we're still ramping up the innovation. It will be faster, more limited material. Ideally, the vision is to build and print on demand,” he said. “Right now, most of our products are made out of Asia and we put them on a boat or on a plane so they end up on Fifth Avenue.”

You could imagine Adidas reducing the stock in its warehouse. “Instead of having some sort of micro-distribution center in Jersey, we can have a micro-factory in Jersey,” Liedtke said. When it comes to material, this manufacturing process lets you partly use corn-based material.

And it’s not just design. Making shoes on demand lets you optimize the structure of the shoe for different sports and bodies.

“In this case, we took 10 years plus — maybe 20 years — of science that we had on foot strikes, and running, and how runners run, and where the impact zones are, and what we need to design into it from a data standpoint. And then, we let the creative takeover,” Liedtke said.

Carbon isn’t just working with Adidas. The company is quite active on the dental market for instance, working on resins. “We now also have the world's first 3D-printed FDA-approved dentures,” DeSimone said.

It’s interesting to see that a simple product, such as a pair of shoes, can become the representation of a long process of research and development, engineering and design.


Source: Tech Crunch

Glossier CEO Emily Weiss on why the company won’t sell on Amazon

E-commerce beauty startup founder, Glossier CEO Emily Weiss, dished on stage at TechCrunch Disrupt SF 2018 this morning about some of the company’s top competitors in the e-commerce space, including Amazon as well as the forthcoming threat from Instagram – which is building out its own standalone shopping app, according to reports. 

Glossier, founded in 2014 and backed by $87 million, has created a massive beauty brand that’s now a household name among women. And it’s done so without being on Amazon.

The company doesn’t work with Amazon, and Weiss said that it doesn’t intend to.

When asked if the company would sell into Amazon, she responded with an emphatic “no, no, no.

Glossier may have been acquisition target for Amazon, however – when asked if Amazon ever approached Glossier about about a deal, Weiss didn’t deny it, but instead demurred, “a lot of people have approached Glossier,” before quickly moving on.

Weiss, clearly, doesn’t think that Amazon is the best place for beauty brands.

“The interesting thing about Amazon and how they’ve addressed obviously one of the biggest consumer needs, which is solving buying, is that in the process, in some ways, they’ve kind of killed shopping,” Weiss said.

“I think in terms of breadth of product, obviously, no one will ever beat them. They have done the most phenomenal job,” she continued.

But going to Amazon for everything, every time doesn’t make sense, she believes. It’s only one kind of shopping experience.

And even though Amazon is massive, it doesn’t mean there’s no room for others outside of its shadow to grow.

“E-commerce is 10% of global commerce – that’s nothing,” Weiss pointed out. “We are at the dawn of e-commerce, and this is one user experience,” she said, referring to Amazon.

Plus, Amazon’s user experience may not be the best fit for beauty and fashion products – even though Amazon is quickly ramping up in those areas with its own private labels, Amazon Fashion, Prime Wardrobe, beauty boxes, and other initiatives.

“I think it’s exciting that we are really at the dawn of  e-commerce, and that there’s going to be so many paradigms. What we’re focused on building is an emotional commerce experience which is focused on a breath of connection, and not a breath of product,” Weiss explained.

While Glossier may not be on Amazon, it does leverage Instagram to reach customers, possibly making Instagram’s shopping app a bigger rival, if launched.

“It makes sense,” Weiss said, when asked her thoughts about Instagram’s plans in this space. “72% of millennials make their purchasing decisions for beauty and fashion products through Instagram,” she said.

Glossier itself has a long history with Instagram. It launched on Instagram before it even had its website up, for example. They also just hired Keith Peiris, who led DMs and Camera at Instagram, as Head of Product.

“Instagram’s an incredible tool,” Weiss admitted, but also cautioned that it could still face difficulties as a shopping app.

“I think of the challenges might be these platforms were not built around specific topics, they were built around specific media expressions,” said Weiss.

That said, Instagram could have more potential in the beauty market than Amazon.

“When you look at a platform like Amazon, no woman has ever told me that their criteria for best mascara was what was fastest or cheapest. That’s not how people are buying emotional things – like a fashion or beauty product,” said Weiss. “But the leading paradigm of what an e-commerce experience gives you is one of efficiency, and one of breadth of product. When what users are actually doing and wanting is one of breadth of connection,” she said.

 


Source: Tech Crunch

ConsenSys details the first cohort of companies to enter its new accelerator, Tachyon

Tachyon, the accelerator of the blockchain powerhouse ConsenSys which launched earlier this year, has announced the first cohort for its 10 week accelerator program which is aimed at taking early stage blockchain projects from idea to a viable product. Sixteen companies were selected from around the world and will be brought together in San Francisco to participate in programming and accelerate their businesses. The projects are placed into one of three tracks:  Blockchain for-profit projects, open source and social impact. The program will culminate with a demo day for investors on November 17th.

Kavita Gupta (Managing Partner, ConsenSys Ventures) said: “We launched Tachyon with the intention of finding extremely promising early-stage companies and providing them with hands on support from the get-go. Among this inaugural group, I feel confident that we’ve found the next crop of game-changing projects that will drive innovation across the blockchain ecosystem.” 

Joe Lubin (Founder, ConsenSys) commented: “One thing that excites me about this first Tachyon cohort is that it demonstrates the degree to which our Ethereum community remains decentralized, even as it continues to grow. In this first batch, I see companies coming from Israel, China, India, Europe, the South Atlantic and Pacific Northwest all coming together to drive innovation beyond their geographical boundaries.”

Here’s a run-down of each company selected, in their own words:

BULVRD:  BULVRD is Washington DC based map and navigation app that tokenizes and gamifies the community aspect of navigation apps like Waze, rewarding users to report route information in the app making maps more real-time and community driven. 

Decompany: Decompany is a Korea based decentralized and incentivized knowledge trading system coming from Polaris Office (Infraware is publicly traded parent company). Decompany will be using the blockchain to build a global and monetizable version of Slideshare, utilizing network effects and a lone currency for transactions.

Elkrem: Elkrem is a Cairo based company creating hardware that will make it easy for IOT devices to interact with the Ethereum blockchain. Using proprietary software, Elkrem’s boards can force devices to interact with the Ethereum stack in an efficient and scalable way.  

Eth Status Codes (Open Source Grant):  A Candian company, ETH Status Codes, also known as the ERC-1066 proposal, outlines a common set of Ethereum status codes in the same vein as HTTP statuses or BEAM tagged tuples. These shared set of signals allow smart contracts to react to situations autonomously and expose localized error messages to users. 

Expercoin:  Out of the Harvard innovation lab, Expercoin is a decentralized AI powered marketplace protocol empowering non-technical individuals to create specialized learning economies with the ability to instantly monetize them. 

FastX:  China based high throughput decentralized exchange protocol built on Plasma. At scale, FastX will combine the security of a DEX with the UX and low fees of a centralized offering, offering a low-latency decentralized platform to serve Web 3.0’s largest use-case to date: the exchange of digital assets.

GlobalXplorer (Non-profit grant, Social impact track): A TED prize recipient,  GlobalXplorer is a crowdsourced archaeology initiative that allows for locals to participate in archaeology and legitimize findings in their region. The GXº Blockchain is a global registry for antiquities and an Ethereum-based marketplace for the sustainable distribution of an antiquity’s cultural heritage data which can be curated and collected. 

Groundhog (Open Source): Out of the Nova Scotia based Blockcrushr labs, The Groundhog Wallet is a multi-blockchain crypto wallet, browser, and hub for decentralized access to Web 3.0 that includes Groundhog Pay, a payment platform that lets merchants world accept all types of crypto currencies including subscription payments over Ethereum. 

MWC Vision: MWC Vision is a Berlin based studio spinning up decentralized, on-chain video games, the first of which is Chainmonsters. ChainMonsters is an Ethereum-based game in which users can catch, collect, and battle with monsters known as ChainMonsters (much like the handheld Pokemon games). Utilizing non-fungible Ethereum tokens, users can fully control and own an in-game avatar and explore  a digital world, catching and training ‘monsters’ represented by tokens which can be sold and used elsewhere.

Net Ninjas:  Net Ninjas is an Israel based protocol for all things decentralized compute and storage, starting with an offering that will use the blockchain to create a decentralized VPN that can be used by enterprises. 

Nuo: Nuo is an India based project facilitating decentralized crypto lending on-chain. Borrowers on the platform can stake tokens as collateral and get ETH as a result. The protocol has already processed $15,000 worth of loans and provides an entirely on-chain lending solution for digital assets.

Pulse: The Pulse protocol allows users to tokenize their ‘intent’ to procure a service that potential sellers can bid on, aiming to become the defacto protocol for service customer acquisition and a simpler way for users to connect directly with service providers. In this decentralized network, relayers and market makers help organize ‘intent’ and any dApp or current publisher can plug directly into the Pulse infrastructure to participate, contribute, and earn tokens. 

Quidli: Quidli is a France based protocol building the technological infrastructure that makes equity based employee compensation possible – with a particular focus on the startup space . Currently a centralized protocol, integrating an Ethereum-based solution will allow for the tokenization of equity – making equity based compensation programs programmable and tradeable.

Stealth Project: A member of our cohort still in stealth mode is a project re-imagining databases by building a P2P network with an open participation model aiming to be a decentralized version of an SQL database, providing a fundamental data storage building block enterprises and future dApps.

TapTrust (Open source): SF based, TapTrust is building a a self sovereign wallet that utilizes a standard username and password login and allows users easy set-up without ever needing to back up a seed phrase. In addition to their wallet offering, TapTrust is incorporating a commercial feature called TrustFund that provides loss protection for smart contract security exploits. The loss protection offered with TrustFund along with the ease of setup for the TapTrust wallet should make it easy for people to get started with using dApps without the major risk factor of losing their crypto.

WalletConnect (Open Source Grant): WalletConnect is a simple solution that bridges communication between browser-based dApps and mobile wallets using a QR code scan to establish the initial connection. It is an open protocol and does not require a dApp user to install a browser extension. The protocol is agnostic to specific mobile wallets a user may want to use and will enable dApp developers to integrate with multiple wallets and reach users through a single implementation.


Source: Tech Crunch

The SEC has never been busier investigating both private and public companies in the Bay Area, suggests agency head

Yesterday at TechCrunch Disrupt, Jina Choi, the longtime head of the SEC’s San Francisco unit, declined to confirm that her agency is investigating Tesla CEO Elon Musk for his now infamous tweet about securing funding for a take-private maneuver.

Choi did pull back the curtain substantially with regard to how the agency — which has never worked harder as it relates to private company investigations — operates.

The uptick in activity is no surprise. As companies linger as private entities for longer periods of time — often raising hundreds of millions, if not billions, of dollars along the way — the SEC has found itself spending more time understanding who the players are, as well as watching them more closely. In fact, while Cho’s 130-person unit covers much more than the Bay Area — its reach extends to Portland, Seattle, Idaho, Montana, and Alaska  — it could easily pour all of its resources into Silicon Valley and San Francisco because it’s so “incredibly busy.”

One of its most famous cases to date has centered on Theranos, the blood-testing company that is right now dissolving but was charged with massive civil fraud by the SEC back in March. It was a case that the SEC spent nearly two years building, and when we talked with Choi about what took so long, she explained how resource intensive the process really is.

She also talked about how much of the agency’s tips come through media accounts (the WSJ famously blew the covers off what had gone so wrong at Theranos) versus other means, including the SEC’s whistleblower program.

And we talked about how the SEC determines settlements in those frequent cases where it settles with a party it has charged with fraud. Recently, for example, the SEC settled with Bay Area investor Mike Rothenberg, who it accused of misappropriating millions of dollars of investor capital. Rothenberg didn’t admit to wrongdoing, but he did agree to be banned from the investment advisory and brokerage business for five years — a move that some industry observers thought didn’t go far enough, while others viewed as onerous.

As it happens, barring people from the industries in which operate is about as extreme a punishment as the SEC can deliver, she explained. “We’re a civil law enforcement agency, so that means that we’re we don’t have the power to take away people’s liberties . . . We can’t put people in jail . . . but one of our most impactful remedies is to bar people from [their] profession” when such a penalty is deemed appropriate.

In fact, she continued, “a lot of times [the target of the SEC’s investigations will say] ‘I can pay a bigger penalty,’ ‘I’ll pay you more money; just don’t ban me from this industry.’ And I think that that’s where we have a tough negotiation, because I think that’s where we can have our greatest impact.”

If you’re interested in how the SEC operates, as well as its evolving stance on ICOs and main street investors accessing private companies, you can learn a lot more by watching here.


Source: Tech Crunch

Uber CEO: ride-hailing will be eclipsed by scooters, bikes, and even flying taxis

A decade from now, ride-hailing will be less than 50% of Uber’s business, in terms of transactions, CEO Dara Khosrowshahi said Thursday at Disrupt SF.

The on-stage prediction is in line with recent moves by Uber and its CEO to be part of, and make money from, all the different ways people might move within an urban environment. Since Khosrowshahi’s one year as CEO, Uber has made a multimillion-dollar acquisition of JUMP bikes, launched UberRENT, announced plans to launch a dockless electric scooter service and launched a new modalities organization created to figure out out what this multi-modal future might look like for Uber.

Ride-hailing, the company’s first and primary revenue driver, and its delivery app UberEATS will both be enormous in the future, Khosrowshahi said. But the long-term vision, and one that is already in motion, is to move away from travel that relies on passenger cars.

“We want to be the Amazon of transportation,” Khosrowshahi said. “And hopefully, 10 years from now no one in the audience is going to own a car.”

Dockless scooters and bikes—and someday even flying taxis—are central to that plan.

“I’m actually very, very bullish on personal individual electric vehicles,”Khosrowshahi said. “We’ve got to deconstruct that car and that’s a big part of the mission going forward.”


Source: Tech Crunch

Whole Foods workers seek to unionize, says Amazon is ‘exploiting our dedication’

A group of workers at Whole Foods Market are leading an effort to establish a union for the Amazon-owned company’s 85,000+ workforce.

In a letter addressed to Whole Foods employees, the group — members of Whole Foods’ cross-regional committee — wrote that they are “concerned about the direction” of Whole Foods in an Amazon era. The letter outlines several demands, including a $15 minimum wage for all employees, 401k matching, paid maternity leave, lower health insurance deductibles and more.

“We cannot let Amazon remake the entire North American retail landscape without embracing the full value of its team members. The success of Amazon and [Whole Foods] should not come at the cost of exploiting our dedication and threatening our economic stability,” they wrote.

The grocery store chain was acquired by Amazon one year ago in a $13.7 billion deal that sent shockwaves through the e-commerce and brick-and-mortar retail industries. In that 12-month period, the e-commerce giant has implemented changes to the grocery chain’s nearly 500 stores. Amazon Echos have become part of the inventory in some locations and Amazon lockers have shown up to facilitate Amazon.com pick-ups and returns, for example.

The letter, which calls out both Jeff Bezos and Whole Foods’ CEO John Mackey directly, says there will “continue to be layoffs in 2019 and beyond as Amazon aims to aggressively trim our labor force before it expands with new technology and labor models.”

Since the Amazon acquisition, several hundred Whole Foods workers have been laid-off as Amazon infuses “Whole Foods with its efficient, data-driven ethos,” per The Wall Street Journal. Shoppers, however, have saved millions as a result of the shake-up.

In a statement provided to TechCrunch, a representative of Whole Foods said they respect the “individual rights of [their] team members.”

“[We] have an open-door policy that encourages team members to bring their comments, questions and concerns directly to their team leaders,” they said. “We believe this direct connection is the most effective way to understand and respond to the needs of our workforce and creates an atmosphere that fosters open communication and empowerment. We offer competitive wages and benefits and are committed to the growth and success of our team members.”

Amazon provided a virtually identical statement, adding that they encourage anyone concerned about employee treatment to take a tour of one of their fulfillment centers.

Here’s the full letter, obtained by New Food Economy.

 


Source: Tech Crunch