Tag: #forgeyourown

www.tinshedventures.com

Tin Shed Ventures – Investing in the Next Generation of Responsible Business

Director Phil Graves and the Patagonia Tin Shed Ventures really are leading by example.

In their own words (www.tinshedventures.com/about/)

Tin Shed Ventures is Patagonia’s corporate venture capital fund, which invests in start-ups that offer solutions to the environmental crisis. Originally launched as $20 Million and Change in May 2013, Tin Shed Ventures partners with businesses focused on building renewable energy infrastructure, practicing regenerative organic agriculture, conserving water, diverting waste and creating sustainable materials. The Tin Shed name is rooted in Patagonia’s history. In 1957, a young climber named Yvon Chouinard decided to make his own reusable hardware. Using supplies procured from a junkyard, he taught himself how to blacksmith. By 1970, Chouinard Equipment had become the largest supplier of climbing hardware in North America—produced in a tin shed in Ventura, California. But there was a problem. The company’s gear was damaging the rock as popular routes had to endure repeated hammering of steel pitons. So Chouinard decided to phase out of the piton business, even though it comprised 70 percent of the company’s sales at the time. He introduced an alternative: aluminum chocks that could be wedged in the rock and removed by hand, rather than hammered and left behind. The audacious move worked. Within a few months, the new chocks sold faster than they could be made. Patagonia has since expanded from a climbing hardware company into a global outdoor apparel brand with $800 million in sales while maintaining a strict commitment to sustainability in its products and supply chain. Tin Shed Ventures is funding the next generation of responsible business leaders who share these core values.

In the news

Tin Shed Ventures – Investing in the Next Generation of Responsible Business (YouTube)

Patagonia’s venture fund is trying to find the next Patagonia by looking at startups’ supply chains | Quartz Media LLC, 12 April 2017, Michael J. Coren

To learn more about Patagonia Tin Shed Ventures visit www.tinshedventures.com

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Here WE Grow!

Doug Parker | Linkedin