Roblox EC-1, immigration requirements doubling, grief in the workplace, and cannabis startups

The Roblox EC-1

Following in the wake of our deep profiles of Patreon and Niantic, we have our next EC-1 package, this time on children’s gaming platform Roblox . Extra Crunch writer Sherwood Morrison has covered gaming and startups for years, and he got an in-depth, behind-the-scenes look at the incredibly popular startup with interviews with many of the company’s principals. This is your weekend read.

How Roblox avoided the gaming graveyard and grew into a $2.5B company

In part one of this EC-1, Morrison looks at the origin story of Roblox, which has to be one of the most interesting I have read in some time. Founders Dave Baszucki and Erik Cassel first worked together on a physics simulation engine called Knowledge Revolution before founding Roblox in 2004 (then known as Dynablox).

Since those humble origins 15 years ago, Baszucki and his team have grown the company dramatically through a sequence of smart strategic moves that Morrison illuminates, eventually culminating in the company’s massive $150 million Series F venture capital round last year from Greylock and Tiger Global, valuing the company at a reported $2.5 billion. Roblox now has 90 million active users, tripling in just a few short years.

Digging into the Roblox growth strategy

Meanwhile, in part two of this EC-1, Morrison illuminates the challenges and opportunities facing Roblox in the years ahead as it looks to conquer a greater swath of the gaming market, or what Baszucki calls “human co-experience.”

First and foremost, Roblox has to expand internationally and capture a greater share of children’s entertainment. Then, the company wants to start to expand beyond its children’s gaming roots to reach other, older demographics. It has to do all this while also maintaining safety for its users and increasing the quality of its game engine against competitors like Unity and Unreal.

As Morrison writes:

If Roblox can continue to grow, it will serve as a guiding example for a whole new generation of companies. And if it continues to evolve, it may yet prove that human co-experience is more than a fever dream. A whole generation of companies failed to create immersive social environments — but in the space between games and chat, Roblox may yet prove that there’s a whole new social category waiting to be discovered.

Be sure to check out both parts, and if you haven’t already, be sure to read the Patreon EC-1 and the Niantic EC-1 as well for similar deep profiles of leading Silicon Valley startups.

Minimum investment for EB-5 investor green card expected to more than double

Immigrants make up a huge portion of Silicon Valley’s workers and investors. That’s why news that the Trump Administration is changing the eligibility for investor green cards is a huge story, particularly for immigrants from India.


Source: Tech Crunch

Personality of things

Humans are starting to get better acquainted with personal assistants such as Google Assistant, Siri, Cortana, and Bixby. But how would people feel about personalities translating to automobiles, laptops and other household items? Would we want a single seamless personality across all devices, or would we prefer to build new relationships with each of these things? Would we want these things to understand and empathize with us? Do we really need these things to “feel” what we feel or do we just need the experience that they “get” us.

Humans have an innate habit of anthropomorphizing objects around them, especially those that move, grow, or talk to them. As technological advances enable robotics and IoT devices with greater intelligence, humans are likely to assign personality to more devices that they interact with in their daily life.

The vacuum cleaner, which was once a simple tool, is now a Roomba with a cheerfully clueless personality as it makes happy chimes and bumps its way through the living room. And while replacing a standard vacuum cleaner is no big deal, many Roomba users demand that they get their exact same robot back from repairs and that it not be “killed” and scrapped for parts. They view it almost as a part of the family.

Tools on the other hand, are replaceable. And the more an intelligent system or piece of hardware feels like a tool, the more replaceable it becomes. In Star Trek, the crew doesn’t spare a second thought about replacing and upgrading the ship computer, which speaks to them in a monotonous disembodied voice because they view it as a tool. However upgrades or maintenance of Commander Data, an android crewmember, bring substantial concern because his human shape and personality make him feel alive and relatable. Further, studies have shown that humans are more likely to forgive mistakes if they are coming from a device that they view as “alive” whereas they have no such leniency for things they view as tools.

How does this apply to our future? Logically, a company concerned about improving retention and engagement, assigning a device a strong personality seems like an obvious way to capitalize on human anthropomorphization, and grant you leeway on bugs, while boosting retention and engagement. However, the real challenge is choosing how much personality to inject.

Personality Risk?

Going back to the cultural differences, having too much personality in a device can be a potential risk factor: some people may enjoy a new digital friend, but others may find the idea of a tool trying to be personable with them annoying.

An extreme example of this can be found in the book (and movie) The HitchHiker’s Guide to the Galaxy where doors with “real people personalities” that sigh happily as people walk through them, which can get extremely annoying over time. However, designers today are already thinking about when to “tone down” the personality of their devices.

Digital assistant designers today are cautious about how they use the assistant’s voice. For example, they are careful not to use the assistant’s voice for anything that could interrupt or otherwise irritate the end user, including alarms, timers, and even intercom broadcasts. Google Home lets users make outgoing phone calls, but not receive calls in (thus avoiding the assistant bothering you by ringing), and Amazon has been hesitant in its adoption of prompts or push notifications on Alexa. Major voice assistants have even started reducing how talkative they are. Google and Amazon have recently reduced the number of confirmation remarks for simple commands like “turn off the lights” to avoid users getting annoyed by hearing “okay, turning off the lights” when they just want to sleep.

Personality of Robotics

Robotics are an obvious place to inject artificial personalities, as humans already personify most robots. Researchers at Stanford are experimenting with methods of navigating human occupied spaces such as doorways and hallways with their Jackrabbot project. They use tones and gestures to display appeasement and frustration as it navigates in crowds of people. Other projects are even more direct in evoking emotion. Tombot robotics, for example, builds a golden retriever robot that acts as a support animal. Other companies are taking a horizontal approach: Embodied builds software designed to run on various robots to enable more lifelike and meaningful interactions.

Implications

Attaching personality to consumer products can create a greater sense of connection to the devices that we use. This attachment can make the use of these devices more “sticky,” increasing engagement over the long term, and potentially boosting the attach rate of services. However, this may be a delicate line to navigate: products that have too much personality can irk users and cause them to abandon the product entirely. Tamagotchi is a notable example of this phenomenon. Best practice may be to simply have a slider that allows users to adjust how much personality they want in their devices: from utilitarian tool to best friend. That way, humans have control over their things.


Source: Tech Crunch

Is blitzscaling killing early employee equity opportunities?

Silicon Valley has many dreams. One dream — the Hollywood version anyway — is for a down-and-out founder to begin tinkering and coding in their proverbial garage, eventually building a product that is loved by humans the world over and becoming a startup billionaire in the process.

The more prosaic and common version of that Valley dream though is to join an early-stage company right before its growth kicks into high gear. Sure, those early employees might only have a smidgen of equity, but that equity could be worth a whole heck of a lot if they join the right startup.

Every startup has a window of opportunity, a timeframe in which early employees can join while the stock option strike prices are low and the equity grants are high. Join before the big uptick in valuation, and suddenly what might have been an otherwise nice couple of hundred K dollars in the coming years becomes actually, well, in the Bay Area, a reasonably-sized domicile.

Yet, that opportune window seems to be shrinking in size, making it harder for potential startup employees to nail the timing necessary to garner their own best financial return.

For every Roblox, which as we profiled in-depth this week, took almost two decades to reach its current apotheosis, there is a Brex, which seems to reach unicorn status in no time at all. And such stories — while certainly anecdotal — seem to be more commonplace than ever.

Part of the reason for that fast early valuation growth is that Silicon Valley has simply learned how to grow even faster, even earlier. As venture capitalist Reid Hoffman and Chris Yeh discuss in their book Blitzscaling, there are now frameworks and tried-and-true techniques to not just grow a startup, but to grow it at a dizzying rate. Through better marketing channels, growth strategies, and product development, we have indeed made progress at cutting at least some of the time to better valuations.

That rapid transformation from nothing to everything though gives very little time for early employees to discover a startup through the grapevine when the financial conditions are still interesting.

Half a decade ago, I wrote about the plight of early employees in an article I entitled “The Problem with Founders.” I wrote then that:

The secret of Silicon Valley is that the benefits of working at a startup accrues almost entirely to the founders, and that’s why people repeat the advice to just go start a business. There is a reason it is hard to hire in Silicon Valley today, and it isn’t just that there are a lot of startups. It’s because engineers and other creators are realizing that the cards are stacked against them unless they are the ones in charge.

My reasoning then was simple: early employees take on pretty much just as much risk as their founders do, but for a fraction of the equity. Now, with startups jumping to unicorn status in sometimes as short as a handful of months, that risk-reward ratio seems to be even more off-kilter for those early employees.

And it doesn’t just have to be a Brex -scale transformation either. The rapid increase in the size and valuation of series A rounds of financing the past three years means that engineers and salespeople who might have an employee number in the low double digits are suddenly seeing their options struck at a couple of hundred million in valuation. Exits, meanwhile, aren’t suddenly getting richer to compensate.

I started to notice this pattern over the past few weeks in the course of several conversations with software engineering friends of mine who had gotten excited about very early-stage companies — say, just a handful of employees — but who walked away from their offer letters due to already sky-high company valuations.

Now, there is an argument to be made that joining these sorts of companies is precisely where the best opportunities lie. Sure, the valuations are already high, but these are startups with the financial resources and the backing that might allow them to compete effectively. So maybe the equity is smaller and more expensive, but ultimately, if the startup is more likely to be successful, the expected value function might actually be favorable.

Maybe. Yet it is also hard to see how these startups, which despite their rich valuations have barely laid any foundation for success, are a safer bet than a similarly-valued startup with years of experience under its belt and a growth strategy based upon dependable results. Even worse, early employees are perhaps taking even more financial risk, since the preference stack of the venture capital could mean that smaller exits are particularly unfavorable to them.

Plus, the shrinking opportunity window for leading startups means that the difference in financial outcome between two early employees — what could be millions of dollars upon an exit — could have been decided based on who joined the week before the other. That doesn’t seem fair or right, but is increasingly widespread in our industry.

As with most macroeconomic structural changes, there’s not much for anyone to do. Founders aren’t going to take lower valuations or less money just to make the lives of their early employees a bit more rosy, and certainly venture capitalists aren’t going to lowball their offers in a hyper-competitive investment environment. Indeed, the very excitement of a sudden unicorn may be the best attraction for candidates to hear a startup’s pitch and ultimately join.

But when it comes to that Silicon Valley dream of a nice house from a decent return on exit, it’s getting narrower and less widely-distributed. Blitzscaling is making a lot of people a lot of wealth, but early employees? Not so much.


Source: Tech Crunch

W(hy)TF are Japan and South Korea in a trade war?

Another week, another trade war. And unlike most trade wars these days, this one didn’t originate from the confines of the Rose Garden with the Marine One whirlybird in the background. No, like any Ice Bucket Challenge-worthy meme, others are getting in on the trade war bandwagon and making it their own.

Cue Japan and South Korea. The two countries have slipped into their own trade war over the past few weeks, a conflict that now threatens the foundations of Japan’s supplier industry, Samsung Electronics, and global smartphone and computer shipments.

But why a trade conflict? If the U.S./China trade war emanates from the dark recesses of President Trump’s brain, then this new trade war emanates from the dark chapters of Japan and South Korea’s collective and sad history.

One of the saddest of those chapters is the plight of Korean comfort women — women who were forced into sexual slavery by wartime Japan in the 1930s and 1940s to service soldiers throughout the Japanese empire. Given the dates of those atrocities, many of those women are now reaching the late stages of their lives, as are men who were impressed into wartime labor in Japanese factories to fight the Allies.

Late last year, Korea’s highest court ordered Mitsubishi to pay essentially reparations for the company’s use of slave labor throughout the Japanese occupation and World War II, a decision that mirrored the court’s earlier judgment against Nippon Steel & Sumitomo Metal a few weeks before.

As the Korean court system has attempted to claw back those reparations from Japanese companies, Japan has not sat still. The country’s prime minister Shinzo Abe and his government have responded by placing a broad trade embargo on South Korea of high-technology goods under “national security” grounds, arguing that Seoul has failed to find a path forward to mend the fences between the two countries.

This past week, the two countries met to try to resolve the tensions, but failed to agree on a solution. That leaves the export bans in place, jeopardizing the supply chains for many electronics products.

Take Samsung Electronics for instance. The Korean company is the number one manufacturer of memory DRAM chips, accounting for more than 40% of the nearly $100 billion market, and also the number one manufacturer of NAND flash chips, with 35% share. SK Hynix — another Korean company — was the second largest manufacturer of DRAM chips with a roughly 31% share. Samsung and other Korean manufacturers are also market leading in industries like semiconductors and LCD displays.

Korea’s electronics companies have deep supply chains in Japan, which produce everything from photoresist chemicals and materials for semiconductors to the actual manufacturing equipment and parts required to operate factories. Thus, Japan’s trade embargo was expected to compromise two of Korea’s leading manufacturers, a punch to Korea’s fragile economy and a wake-up call for President Moon to reach a compromise with Prime Minister Abe.

Except, as often happens in the wacky world of trade, the export ban had unexpectedly positive consequences.

An anticipated glut of DRAM memory chips this year had pushed prices to new lows, slashing profits at Samsung Electronics in the company’s worst drop in four years. The company’s stock has been battered: from August last year until January, the company lost a third of its value.

And then Japan interceded. Supplies of DRAM chips are suddenly dropping — and prices are rising in turn. As the Wall Street Journal noted Thursday, Japan’s curbs are actually shoring up the memory chip market and leading to better than expected results for Samsung and other Korean manufacturers. While it has had a topsy-turvy few weeks, the stock price for Samsung Electronics is now almost back to where it was this time last year.

In other words, Japan’s punch was more like a stimulus. Whoops.

Such short-term gains may be amusing for trade policy watchers, but any returns are likely to be short-lived of course. And the news is much worse for semiconductors. As the Nikkei Asian Review noted this week, “Any disruption in the supply of EUV photoresist — a coating product used in the extreme ultraviolet lithography vital to the most complex semiconductors — could set back Samsung’s plans to launch its 7-nanometer chips around the turn of the year.” The company has stockpiled some materials, but if the trade war extends from weeks to months, it will eventually have to succumb from the damage to its supply chain.

All of which is to say that what started as a trade spat might boil over into shrinking quantities of memory chips, displays, and next-generation semiconductors — in other words, pretty much everything you need to build a computer or smartphone today.

There are a couple of lessons for the tech industry here. First, while Silicon Valley and other tech regions enjoy a mostly ahistorical outlook, the antecedents of the world are always brimming just beneath the surface. The comfort women situation may seem tangential to the day-to-day challenges of building a hardware product, but politics — particularly visceral, human politics — has a way of interceding far from its remit.

Second, even in a globalized world where national politicians lust for economic growth (and certainly Prime Minister Abe and President Moon are heavily invested in growing their respective economies), networked and cross-border supply chains are increasingly fragile. Just as Huawei discovered the dangers of relying on American technology over the past year, now Korean companies are learning about the dangers of depending on Japan’s high technology industry for critical components.

Third, the development of 5G wireless technology standards and associated hardware devices just increasingly gets battered. The U.S. has specifically targeted Huawei over 5G, but Samsung also has 5G modems and network equipment underway, which are now threatened in Japan and South Korea’s trade war. As wireless technology has become essential to global commerce and entertainment the past few decades, the political importance of controlling this technology has increased dramatically.

Ultimately, what’s the resolution to this new trade war? Well, that’s part of the challenge. President Moon doesn’t want to agree to a quick truce, worrying that such a rapid negotiation would appear to be giving in to Japan’s demands — a symbolism that he is unlikely to accept. Meanwhile, Prime Minister Abe faces the opposite forces, with the Japanese government holding the line that all claims to reparations over the comfort women and wartime slavery were settled by the two countries’ bilateral trade agreement from the 1960s and other diplomatic agreements.

Yet, both politicians need economic growth to succeed, and compromising their leading companies from selling their leading exports is not a route to that outcome. Both are principled leaders, but both are ultimately pragmatic. And so as it happens, it may not be the State Department that gets a deal over the line. No, maybe it’s time Tim Cook gets on his iPhone and talks about, well, iPhones.


Source: Tech Crunch

Startups Weekly: Zoom, Superhuman and small reactions to big scandals

Hello and welcome back to Startups Weekly, a weekend newsletter that dives into the week’s noteworthy startups and venture capital news. Before I jump into today’s topic, let’s catch up a bit. Last week, I noted the big uptick in VC spending in 2019. Before that, I struggled to understand WeWork’s growth trajectory.

Remember, you can send me tips, suggestions and feedback to kate.clark@techcrunch.com or on Twitter @KateClarkTweets. If you don’t subscribe to Startups Weekly yet, do that here, now, please, thanks.

Anyways, onto today’s topic. Venture capitalist’s favorite company, Zoom, endured its first high-profile scandal this week.

After security researcher Jonathan Leitschuh published a Medium post detailing a major security vulnerability within Zoom’s technology platform, the company patched its Mac video conferencing client to remove a rogue web server that allowed any website to join a video call without permission. Users can now update their client or download the new version from Zoom’s website. Apple has also pushed a silent update for Mac users removing the vulnerable component, a move meant to protect users both past and present from the undocumented web server vulnerability without affecting or hindering the functionality of the Zoom app itself.

Zoom only made the call to remove the insecure web server after intense pushback. I’m not here to share my own opinions on Zoom’s security or lack thereof, what I’d like to point out is the company’s poor reaction to the PR nightmare. Yes, Zoom ultimately provided a fix, but initially, it failed to solve the underlying issue.

Zoom’s major hiccup comes shortly after users and onlookers attacked the exclusive email service Superhuman. Superhuman tracks email you send and receive and gives you tools to help manage it. They do this on your behalf, but without the permission of the recipient of your emails.

Superhuman was much faster than Zoom to offer an official response amid complaints. Just a couple of days after a blog post outlining security flaws within the service went viral, Superman announced it was going to remove location logging altogether, get rid of all existing location data, turn off read receipts by default and make them an opt-in feature for users. This is all nice and good and definitely shifted attention away from the key issue: Pixel-tracking (embedding the commonly used advertising tool of a “pixel” in emails to report back to senders info like whether an email’s been opened or not). Superhuman still has the exact same pixel-tracking capabilities, what’s changed is that users just need to turn on the feature.

Startups and public companies alike will do what they can to maintain features that benefit their businesses and will go to great lengths to shift consumer attention away from key issues, even when that means putting their own users at risk.

Anyways…

TC Sessions: Mobility

We hosted our first-ever mobility-focused conference this week in San Jose. In what was an incredibly successful, thought-provoking event, industry leaders gathered to discuss the issues plaguing startups, the future of micromobility, the scooter wars and more. A whole lot of mobility news corresponded with the event, including…

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Startup Capital

Who raised money this week?

New VC funds

Which VCs closed new funds this week?

Screen Shot 2019 07 10 at 11.44.14 AM

Snap’s startups

After generally being the butt of the public market’s jokes since its IPO, Snap is having a killer 2019, with its stock price nearly tripling in value. The successes are perhaps giving the company a moment to pause and think more about generating future value. Part of that equation is certainly the company’s Yellow accelerator that aims to invest in pre-seed startups that bring mobile users to shared experiences. We covered Yellow’s inaugural batch back in September; now TechCrunch’s Lucas Matney has the full rundown on Snap’s second class of bets.

Bumble and Badoo’s bad week

Following an extensive report in Forbes about Bumble’s parent company and its billionaire founder Andrey Andreev, the female-first dating app’s founder Whitney Wolfe Herd issued a statement on Tuesday. While Wolfe Herd says she was “mortified by the allegations” and “saddened and sickened to hear that anyone, of any gender, would ever be made to feel marginalized or mistreated in any capacity at their workplace,” the exec also detailed that “Badoo is currently conducting an investigation into the allegations, as well as compiling documentation to expose the factual inaccuracies that exist within the article.” We’ve got Wolfe Herd and Forbes’ statement in full here, as well as more on Forbes’ explosive investigation.

Extra Crunch

First of all, if you still haven’t signed up for Extra Crunch, I’m not sure what you’re doing. For a low price, you can learn more about the startups and venture capital ecosystem with exclusive deep dives, newsletters, resources and recommendations and fundamental startup how-to guides. Here are some of this week’s top-performing posts.

#EquityPod

If you enjoy this newsletter, be sure to check out TechCrunch’s venture-focused podcast, Equity. In this week’s episode, available here, Equity co-host Alex Wilhelm dives deep into this year’s IPOs.

Extra Crunch subscribers can read a transcript of each week’s episode every Saturday. Read last week’s episode here and learn more about Extra Crunch hereEquity drops every Friday at 6:00 am PT, so subscribe to us on Apple PodcastsOvercast, Pocket Casts, Downcast and all the casts.


Source: Tech Crunch

Behold, the mid-engine 2020 C8 Corvette’s steering wheel

The new 2020 C8 Corvette won’t be revealed for six more days. But to hold us over, Chevrolet is showing off the steering wheel of the eighth generation vehicle.

The photo, which Chevy teased Friday, is just the steering wheel. But there are hints and insights that even this single photo provides. For one, this new generation is unlike any of its predecessors.

The leathered-wrapped steering wheel has the Corvette crossed flags logo as the centerpiece with two spokes. Controls are integrated into the wheel. The steering wheel has a squared-off shape with a rather large opening, which suggests that designers wanted to provide a proper view to a large digital cluster. (We’ll find out July 18).

corvette eighth gen steering wheel

The steering wheel of the eighth generation of the Corvette C8.

Chevy also posted photos of all the previous generations of the Corvette. Here’s a photo of the seventh generation, which had a flat-bottom design and was in model years 2014 to 2019.

corvette seventh gen steering wheel

Corvette will makes its debut at 7:30 p.m. PT July 18 in Orange County, California. But it will also be live streamed. The stream will include Corvette video footage, a hosted pre-show and the reveal presentation, the company has said.

This Corvette is hotly anticipated because it’s well a Corvette. But it’s also because this one will have a mid-mounted engine — which has been rumored and speculated about for decades.

Following the reveal, this new-generation Corvette will go on a U.S. roadshow, visiting some 125 dealerships. The tour will include vehicle specialists and numerous interactive displays, and customizable parts such as seats, wheels and accessories will be on display.


Source: Tech Crunch

Watch Katee Sackhoff deal with space bugs in the trailer for Netflix’s ‘Another Life’

Netflix has a new sci-fi series coming in hot on July 25, and it’s got Battlestar Galactica‘s Katee Sackhoff in the lead role, with Selma Blair and Justin Chatwin supporting. The show focuses on Sackhoff’s Captain Niko Breckenridge and her crew of space explorers as they track down the origins of a mysterious alien artifact that finds its way to Earth.

Sounds like this will be quite the galaxy-spanning affair, with Chatwin playing Sackhoff’s husband, who stays back on Earth and tries to make contact with the alien through the artifact directly. It’s not super clear what else is going to happen from this trailer, but it looks like there’s some space future nightclub activity, spaceship misadventures, subterranean alien bugs and more.

This is pretty much precisely my jam so I’m not sure if Netflix’s programming algorithm is over indexing on my viewing history or what, but it’s nice that this one is dropping soon so we won’t have to wait long to see what it’s like.


Source: Tech Crunch

Twitch continues to dominate live streaming with its second-biggest quarter to date

Twitch continues to lead rivals including YouTube Live, Facebook Gaming, and Microsoft’s Mixer when it comes to live streaming video. Despite experiencing its first decline in hours watched in Q2 2019, the Amazon-owned game streaming site still had its second-biggest quarter to date, with over 70% of the hours watched during the quarter.

According to a new report from StreamElements, Twitch viewers live-streamed a total of 2.72+ billion hours in Q2 — or 72.2% of all live hours watched — compared with 735.54 million hours on YouTube Live (19.5%), 197.76 million on Facebook Gaming (5.3%), and just 112.29 million hours (3%) on Mixer.

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Combined, the total hours watched across all four platforms was 3.77 billion in Q2.

While none of Twitch’s rivals are nearly catching up, YouTube Live did have a good month in May, breaking its own record with 284 million hours watched then. Overall, YouTube Live’s hours watched improved in Q2 as a result while Twitch saw a slight decline.

Facebook Gaming is also gaining steam. It’s now the third-biggest live streaming platform, having passed Microsoft Mixer.

Page 3

Despite its traction, Twitch doesn’t have much of a longtail when it comes to stream viewership. That’s a problem it has faced for some time, as newcomers complained they spent years broadcasting to no one in hopes of gaining a fan base, with little success. Twitch has tried to remedy this problem with various educational efforts as well as product features like Raids and Squad Streams, for example.

However, the new report finds that the majority (almost 75%) of Twitch’s viewership still comes from people tuning in to the top 5,000 channels. Out of the 2.7 billion hours watched in Q2, these top 5,000 channels drove 2 billion of those hours watched.

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In addition, the average concurrent viewership (viewers watching at the same time) of the top 5,000 channels increased by 12% in Q2 2019, compared with Q1. The top 200 channels have the highest concurrent viewership with 10,590 people watching together, on average.

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Also in the quarter, viewership of top titles like Fortnite, League of Legends, Dota 2, and Counter-Strike: Global Offensive declined in while vlogging — aka “Just Chatting” — grew, along with other titles.

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Esports, meanwhile, still draws in big numbers but represents only a small slice of the overall pie.

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The full report, which takes a look in other trends, including which streamers are gaining and losing popularity, is available here.


Source: Tech Crunch

Digging into the Roblox growth strategy

Could Roblox create a new entertainment and communication category, something it calls “social co-experience”?

When it was a small startup, few observers would have believed in that future. But after 15 years — as told in the origin story of our Roblox EC-1 — the company has accumulated 90 million users and a new $150 million venture funding war chest. It has captured the imagination of America’s youth, and become a startup darling in the entertainment space.

But what, exactly, is social co-experience? Well, it can’t be described precisely — because it’s still an emerging category. “It’s almost like that fable where the nine blind men are touching and describing an elephant.

Everyone has a slightly different view,” says co-founder and CEO Dave Baszucki. In Roblox’s view, co-experience means immersive environments where users play, explore, talk, hang out, and create an identity that’s as thoroughly fleshed out (if not as fleshy) as their offline, real life.

But the next decade at Roblox will also be its most challenging time yet, as it seeks to expand from 90 million users to, potentially, a billion or more. To do so, it needs to pull off two coups.

First, it needs to expand the age range of its players beyond its current tween and teen audience. Second, it must win the international market. Accomplishing both of these will be a puzzle with many moving parts.

What Roblox is today

Lineup All 1

One thing Roblox has done very well is appeal to kids within a certain age range. The company says that a majority of all 9-to-12-year-old children in the United States are on its platform.

Within that youthful segment, Roblox has arguably already created the social co-experience category. Many games are more cooperative than competitive, or have goals that are unclear or don’t seem to matter much. One of Roblox’s most popular games, for instance, is MeepCity, where players can run around and chat in virtual environments like a high school without necessarily interacting with the game mechanics at all.

What else separates these environments from what you can see today on, say, the App Store or Steam? A few characteristics seem common.

For one, the environments look rough. One Robloxian put the company’s relaxed attitude toward looks as “not over-indexing on visual fidelity.”

Roblox games also ignore the design principles now espoused by nearly every game company. Tutorials are infrequent, user interfaces are unpolished, and one gets the sense that KPIs like retention and engagement are not being carefully measured.

That’s similar to how games on platforms like Facebook and the App Store started out, so it seems reasonable to say Roblox is just in a similarly early stage. It is — but it’s also competing directly with mobile games that are more rigorously designed. Over half of its players are on smartphones, where they could have chosen a free game that looks more polished, like Fortnite or Clash of Clans.

The more accurate explanation of why Roblox draws big player numbers is that there’s a gap in the kids entertainment market. So far, only Roblox fills that gap, despite its various shortcomings.

“The amount of unstructured, undirected play has been declining for decades. [Kids] have much more homework, and structured activities like theater after school.

One of the big unmet needs we solve is to give kids a place to have imagination,” explains Craig Donato, Roblox’s chief business officer. “If you play the experiences on our platform, you’re not playing to win. You go into these worlds with people you know and share an experience.”

Games like The Sims tried to do the same, but eventually faded in the children’s demo. Roblox’s trick has been continued growth: it provides kids with an endless array of games that unlock their imagination. But just like we don’t expect adults to have fun with Barbie dolls, it’s unlikely most adults would enjoy Roblox games.

Of course, it would be easy to point at Roblox and laugh off its ambitions to win over people of all ages. That laughter would also be short-sighted.

As David Sze, the Greylock Partners investor who led Roblox’s most recent round, pointed out: “When we invested in Facebook there was a huge amount of pushback that nobody would use it outside college.” Companies that have won over one demographic have a good chance of winning others.

Roblox has also proven its ability to evolve. At one time, the platform’s players were 90 percent male. Now, that’s down to about 60 percent. Roblox now has far more girls playing than the typical game platform.

Evolving to new demographics


Source: Tech Crunch

TrickBot malware learns how to spam, ensnares 250M email addresses

Old bot, new tricks.

TrickBot, a financially motivated malware in wide circulation, has been observed infecting victims’ computers to steal email passwords and address books to spread malicious emails from their compromised email accounts.

The TrickBot malware was first spotted in 2016 but has since developed new capabilities and techniques to spread and invade computers in an effort to grab passwords and credentials — eventually with an eye on stealing money. It’s highly adaptable and modular, allowing its creators to add in new components. In the past few months it’s adapted for tax season to try to steal tax documents for making fraudulent returns. More recently the malware gained cookie stealing capabilities, allowing attackers to log in as their victims without needing their passwords.

With these new spamming capabilities, the malware — which researchers are calling “TrickBooster” — sends malicious from a victim’s account then removes the sent messages from both the outbox and the sent items folders to avoid detection.

Researchers at cybersecurity firm Deep Instinct, who found the servers running the malware spamming campaign, say they have evidence that the malware has collected more than 250 million email addresses to date. Aside from the massive amounts of Gmail, Yahoo, and Hotmail accounts, the researchers say several U.S. government departments and other foreign governments — like the U.K. and Canada — had emails and credentials collected by the malware.

“Based on the organizations affected it makes a lot of sense to get as widely spread as possible and harvest as many emails as possible,” Guy Caspi, chief executive of Deep Instinct, told TechCrunch. “If I were to land on an end point in the U.S. State department, I would try to spread as much as I can and collect any address or credential possible.”

If a victim’s computer is already infected with TrickBot, it can download the certificate-signed TrickBooster component, which sends lists of the victim’s email addresses and address books back to the main server, then begins its spamming operating from the victim’s computer.

The malware uses a forged certificates to sign the component to help evade detection, said Caspi. Many of the certificates were issued in the name of legitimate businesses with no need to sign code, like heating or plumbing firms, he said.

The researchers first spotted TrickBooster on June 25 and was reported to the issuing certificate authorities a week later which revoked the certificates, making it more difficult for the malware to operate.

After identifying the command and control servers, the researchers obtained and downloaded the 250 million cache of emails. Caspi said the server was unprotected but “hard to access and communicate with” due to connectivity issues.

The researchers described TrickBooster as a “powerful addition to TrickBot’s vast arsenal of tools,” given its ability to move stealthily and evade detection by most antimalware vendors, they said.


Source: Tech Crunch