Pandora launches interactive voice ads

Pandora has begun to test a new type of advertising format that allows listeners to respond to the ad by speaking aloud. In the new ads, listeners are prompted to say “yes” after the ad asks a question and a tone plays. The ads will then offer more information about the product or brand in question.

Debut advertisers testing the new format include Doritos, Ashley HomeStores, Unilever, Wendy’s, Turner Broadcasting, Comcast, and Nestle.

The ads begin by explaining what they are and how they’ll work. They then play a short and simple message followed by a question that listeners are supposed to respond to.

For example, the Wendy’s ad asks listeners if they’re hungry, and if they say “yes” the ad continues by offering a recommendation about what to eat. The DiGiorno’s pizza ad asks listeners to say “yes” to hear the punchline of a pizza-themed joke. The Ashely HomeStores ad engages listeners by offering tips on getting a better night’s sleep. And so on.

The new format capitalizes on Pandora’s underlying voice technology which also powers the app’s smart voice assistant, Voice Mode, launched earlier this year. While Voice Mode lets Pandora users control their music hands-free, the voice ads aim to get users to engage with the advertiser’s content hands-free, as opposed to tapping the on the screen or visiting a link to get more information.

The company believes these types of ads will be more meaningful as they force listeners to pay attention. For the brand advertisers, voice ads offer a way to more directly measure how many people an ad reached — something that’s not possible with traditional audio ads, which by their nature aren’t clickable.

Pandora announced its plans to test interactive voice ads back in April of this year, initially with San Francisco-based adtech company, Instreamatic. At the time, it said it would launch the new format into beta testing by Q4, as it now has.

The ad format arrives at a time when consumers have become more comfortable talking to digital voice assistants, like Siri, Alexa, and Google Assistant. There’s also an increased expectation that services we interact with will support voice commands — like when we’re speaking to Fire TV or Apple TV to find something to watch or asking Pandora or Spotify to play our favorite music.

But consumers’ appetite for interactive voice advertisements is still largely untested. Even Amazon limited voice ads on its Alexa platform for fear of alienating users who would find them disruptive to the core experience.

In Pandora’s case, however, users don’t have to play along. The company says if the user doesn’t respond within a couple of seconds or if they say no, the music resumes playback.

Pandora says the ads will begin running for a small subset of listeners using its app starting today.

 


Source: Tech Crunch

DataRobot is acquiring Paxata to add data prep to machine learning platform

DataRobot, a company best known for creating automated machine learning models known as AutoML, announced today that it intends to acquire Paxata, a data prep platform startup. The companies did not reveal the purchase price.

Paxata raised a total of $90 million before today’s acquisition, according to the company.

Up until now, DataRobot has concentrated mostly on the machine learning and data science aspect of the workflow — building and testing the model, then putting it into production. The data prep was left to other vendors like Paxata, but DataRobot, which raised $206 million in September, saw an opportunity to fill in a gap in their platform with Paxata.

“We’ve identified, because we’ve been focused on machine learning for so long, a number of key data prep capabilities that are required for machine learning to be successful. And so we see an opportunity to really build out a unique and compelling data prep for machine learning offering that’s powered by the Paxata product, but takes the knowledge and understanding and the integration with the machine learning platform from DataRobot,” Phil Gurbacki, SVP of product development and customer experience at DataRobot, told TechCrunch.

Prakash Nanduri, CEO and co-founder at Paxata, says the two companies were a great fit and it made a lot of sense to come together. “DataRobot has got a significant number of customers, and every one of their customers have a data and information management problem. For us, the deal allows us to rapidly increase the number of customers that are able to go from data to value. By coming together, the value to the customer is increased at an exponential level,” he explained.

DataRobot is based in Boston, while Paxata is in Redwood City, Calif. The plan moving forward is to make Paxata a west coast office, and all of the company’s almost 100 employees will become part of DataRobot when the deal closes.

While the two companies are working together to integrate Paxata more fully into the DataRobot platform, the companies also plan to let Paxata continue to exist as a standalone product.

DataRobot has raised more than $431 million, according to PitchBook data. It raised $206 million of that in its last round. At the time, the company indicated it would be looking for acquisition opportunities when it made sense.

This match-up seems particularly good, given how well the two companies’ capabilities complement one another, and how much customer overlap they have. The deal is expected to close before the end of the year.


Source: Tech Crunch

Google makes moving data to its cloud easier

Google Cloud today announced Transfer Service, a new service for enterprises that want to move their data from on-premise systems to the cloud. This new managed service is meant for large-scale transfers on the scale of billions of files and petabytes of data. It complements similar services from Google that allow you to ship data to its data centers via a hardware appliance and FedEx or to automate data transfers from SaaS applications to Google’s BigQuery service.

Transfer Service handles all of the hard work of validating your data’s integrity as it moves to the cloud. The agent automatically handles failures and uses as much available bandwidth as it can to reduce transfer times.

To do this, all you have to do is install an agent on your on-premises servers, select the directories you want to copy and let the service do its job. You can then monitor and manage your transfer jobs from the Google Cloud console.

The obvious use case for this is archiving and disaster recovery. But Google is also targeting companies that are looking to lift and shift workloads (and their attached data), as well as analytics and machine learning use cases.

As with most of Google Cloud’s recent product launches, the focus here is squarely on enterprise customers. Google wants to make it easier for them to move their workloads to its cloud, and for most workloads, that also involves moving lots of data as well.


Source: Tech Crunch

The last decade in real estate, and a peek into the next one

As we barrel towards the start of a new decade, it’s amazing to think about the ongoing transformation within real estate.

In the U.S., housing’s contribution to our GDP is ~15-18% spread across residential transactions, construction and housing services (i.e. rent, utilities, insurance, etc.) For the average homeowner, their primary residence is the biggest component of their net worth. And for employers, affordable housing programs can increase employee retention, productivity and success on the job. Apple, Google and Facebook have all launched different programs focused on addressing the high cost of living, particularly in the San Francisco Bay Area.          

Technology has allowed for some real progress 

Technology has accelerated the rate of progress within the real estate vertical. There are now more than a dozen real estate tech companies valued at an aggregate ~$75 billion (depending on where The We Company lands in the coming months). This batch includes three publicly-traded companies (Zillow, Real Page and Redfin), two others primed to go public in the next year (Airbnb and Procore) and one other that recently put its IPO plans on hold (Lemonade).

us vcv backed real estate tech

New entrants have succeeded by bringing a fresh take to the category and/or creating entirely new categories. Airbnb, WeWork, Knotel and Sonder have all used the “monetize underutilized assets” playbook — applied in either residential or commercial settings. Compass and Redfin are re-imagining what it means to be a modern, tech-enabled brokerage firm. Realpage and Procore are bringing application software solutions to property management and construction. Lemonade and LendingHome are more traditional fintech companies applied to the real estate transaction ecosystem.

Significant opportunities remain

Over the coming decade, we at Oak HC/FT expect more innovation to come within real estate as we anticipate a continued influx of talent into the sector. And we think the total market cap of real estate tech companies could more than double to $200 billion in aggregate value by 2030. Here are some of the innovations and companies we are watching in 2020 and beyond:

  • More value for buyers and sellers: Zillow brought much needed transparency into what was “on the market” (i.e. the top of the funnel). But the home transaction process is still convoluted and prohibitively expensive. In recent years, there has been a wave of new entrants focused on improving the transaction process in different ways, each with a slightly different approach. The iBuyers, like Opendoor and Offerpad, allow for sellers to sell instantly. Flyhomes allows buyers to put down cash offers. ZeroDown and Divvy lower the barrier to entry to buying a home. And Homie brings assembly-line specialization and vertical integration to drive down agent commissions. In the coming years there will be multiple wins here, with each appealing to different segments of this massive market.    
  • Better tools for ecosystem players: Agents and other providers are itching for better software tools to do their jobs. Side provides agents with all the tools they need (across marketing, vendor management, legal, insurance and transaction coordination) to run their own business — rather than relying on the incumbent brokerages with their hefty fees. Qualia, Spruce and Modus provide next generation title and escrow services. Great Jones, TenantCloud, Avail and Mynd help landlords better manage their properties. 
  • Increased access to data: The availability of data for decision making, especially on the commercial side, is still very much underdeveloped. Crexi has brought a Zillow-like experience to listing commercial properties. Reonomy has made nice progress using machine learning to surface key financial and asset-level data on commercial properties. We expect these and other new entrants to win big by bringing more transparency to commercial real estate.
  • Greater flexibility in how we work and live: As the demands of modern life have changed, so too have the ways in which consumers desire to work and live. The Wing and HubHaus provide communities that appeal to more targeted groups. Feather allows its customers to rent furniture wherever they live or work. And prefab housing companies, including Dvele, enable consumers to design their home before moving in.

But core challenges need to be addressed


Source: Tech Crunch

Many smart home device makers still won’t say if they give your data to the government

A year ago, we asked some of the most prominent smart home device makers if they have given customer data to governments. The results were mixed.

The big three smart home device makers — Amazon, Facebook and Google (which includes Nest) — all disclosed in their transparency reports if and when governments demand customer data. Apple said it didn’t need a report, as the data it collects was anonymized.

As for the rest, none had published their government data-demand figures.

In the year that’s past, the smart home market has grown rapidly, but the remaining device makers have made little to no progress on disclosing their figures. And in some cases, it got worse.

Smart home and other internet-connected devices may be convenient and accessible, but they collect vast amounts of information on you and your home. Smart locks know when someone enters your house, and smart doorbells can capture their face. Smart TVs know which programs you watch and some smart speakers know what you’re interested in. Many smart devices collect data when they’re not in use — and some collect data points you may not even think about, like your wireless network information, for example — and send them back to the manufacturers, ostensibly to make the gadgets — and your home — smarter.

Because the data is stored in the cloud by the devices manufacturers, law enforcement and government agencies can demand those companies turn over that data to solve crimes.

But as the amount of data collection increases, companies are not being transparent about the data demands they receive. All we have are anecdotal reports — and there are plenty: Police obtained Amazon Echo data to help solve a murder; Fitbit turned over data that was used to charge a man with murder; Samsung helped catch a sex predator who watched child abuse imagery; Nest gave up surveillance footage to help jail gang members; and recent reporting on Amazon-owned Ring shows close links between the smart home device maker and law enforcement.

Here’s what we found.

Smart lock and doorbell maker August gave the exact same statement as last year, that it “does not currently have a transparency report and we have never received any National Security Letters or orders for user content or non-content information under the Foreign Intelligence Surveillance Act (FISA).” But August spokesperson Stephanie Ng would not comment on the number of non-national security requests — subpoenas, warrants and court orders — that the company has received, only that it complies with “all laws” when it receives a legal demand.

Roomba maker iRobot said, as it did last year, that it has “not received” any government demands for data. “iRobot does not plan to issue a transparency report at this time,” but it may consider publishing a report “should iRobot receive a government request for customer data.”

Arlo, a former Netgear smart home division that spun out in 2018, did not respond to a request for comment. Netgear, which still has some smart home technology, said it does “not publicly disclose a transparency report.”

Amazon-owned Ring, whose cooperation with law enforcement has drawn ire from lawmakers and faced questions over its ability to protect users’ privacy, said last year it planned to release a transparency report in the future, but did not say when. This time around, Ring spokesperson Yassi Shahmiri would not comment and stopped responding to repeated follow-up emails.

Honeywell spokesperson Megan McGovern would not comment and referred questions to Resideo, the smart home division Honeywell spun out a year ago. Resideo’s Bruce Anderson did not comment.

And just as last year, Samsung, a maker of smart devices and internet-connected televisions and other appliances, also did not respond to a request for comment.

On the whole, the companies’ responses were largely the same as last year.

But smart switch and sensor maker Ecobee, which last year promised to publish a transparency report “at the end of 2018,” did not follow through with its promise. When we asked why, Ecobee spokesperson Kristen Johnson did not respond to repeated requests for comment.

Based on the best available data, August, iRobot, Ring and the rest of the smart home device makers have hundreds of millions of users and customers around the world, with the potential to give governments vast troves of data — and users and customers are none the wiser.

Transparency reports may not be perfect, and some are less transparent than others. But if big companies — even after bruising headlines and claims of co-operation with surveillance states — disclose their figures, there’s little excuse for the smaller companies.

This time around, some companies fared better than their rivals. But for anyone mindful of their privacy, you can — and should — expect better.


Source: Tech Crunch

Spotify’s founding story is going to be a Netflix series

Facebook’s founding got the movie treatment with Aaron Sorkin’s “The Social Network.” The story of how Snapchat came to be will be a flagship series on the upcoming streaming service, Quibi. Today, Spotify is the latest startup to get its story told on screen — this time, as a new Netflix show.

Netflix says it’s developing a scripted series inspired by the book “Spotify Untold” by business reports at Swedish Dagens Industri, Sven Carlsson and Jonas Leijonhufvud. The story will focus on Spotify’s founding and how it changed the way people listen to music over the past decade.

“The founding tale of Spotify is a great example of how a local story can have a global impact,” said Tesha Crawford, Director of International Originals Northern Europe at Netflix. “We are really excited about bringing this success story to life and we look forward to continuing our great collaboration with director Per-Olav Sørensen and the team at Yellow Bird UK.”

Banijay Group company, Yellow Bird UK, is also the production company behind the upcoming Netflix crime series “Young Wallander.” Yellow Bird UK will produce this new and yet-to-be-titled Spotify show and Per-Olav Sørensen will direct. Berna Levin (“Young Wallander,” “Hidden,” and “The Girl in the Spider’s Web”) will serve as executive producer.

The series itself will center around Swedish tech entrepreneur, Daniel Ek, and his partner Martin Lorentzon, who created the free and legal music service at a time when music piracy was at its height. Netflix describes the show as one about “how hard convictions, unrelenting will, access, and big dreams can help small players challenge the status quo.”

Netflix says the series will be available in both English and Swedish languages.

“I’m thrilled to be making this timely and entertaining series for Netflix. The story of how a small band of Swedish tech industry insiders transformed music – how we listen to it and how it’s made – is truly a tale for our time. Not only is this a story about the way all our lives have changed in the last decade, it’s about the battle for cultural and financial influence in a globalized, digitized world,” says Berna Levin, Executive Producer, Yellow Bird.

As Netflix’s announcement also notes, telling the story of a tech startup can be difficult because things move and change quickly. Spotify, after all, is still around and growing. It’s likely that by the time the show goes to air, it will have undergone many more transformations.

“I am excited to bring the story of Sweden based Spotify to life on the screen. It is an ongoing fairytale in modern history about how Swedish wiz kids changed the music industry forever. The story is truly exciting and challenging,” added Per-Olav Sørensen. “Challenging because the Spotify story has not ended yet – it is still running with high speed and will probably change while we work on the project.”

Netflix did not share a release date for the series.


Source: Tech Crunch

Join TechCrunch for our 3rd Annual Winter Party

After last year’s stellar turnout of almost 1,000 Silicon Valley shakers and movers at our Winter Party, TechCrunch is returning with the 3rd Annual Winter Party in San Francisco on February 7.

The party will feature tasty cocktails and canapés, party games and activities, plenty of photo ops, giveaways and some fun surprises. As you network your way across the sea of attendees, you’ll also get to check-out a handful of promising early-stage startups just waiting for their big break.

The shindig will be held in the multi-level facility at Galvanize in San Francisco on Friday, February 7. While the venue is large, it won’t be able to hold all of Silicon Valley, so tickets are very limited and will be released on a rolling basis for $85 each. If you’re a startup and want to demo your product at this event, demo tables are available for purchase at $1,500 each. Demo tickets are limited too, so get yours before we sell out!

More about the Winter Party:

When? Friday, February 7, 6:00 p.m. – 9:00 p.m.

Where? Galvanize, 44 Tehama St., San Francisco, CA 94105

How? Get tickets here for just $85 each. There are only a limited number of tickets for this event. Tickets will be released in batches, so if you don’t see any availability, stay tuned to TechCrunch for our next release (following us on Facebook or Twitter works great), as they sell out quickly. TechCrunch parties have a history of being the place you want to meet your future investor, acquirer or co-founder. And to top it all off, we’re going to give away some really great door prizes, like TC swag and tickets to Disrupt SF.

Hope to see you all there!

Our sponsors help make TechCrunch events happen. If you are interested in learning more about sponsorship opportunities, please contact our sponsorship team by filling out this form.


Source: Tech Crunch

Daily Crunch: Apple adds new iPhone parental controls

The Daily Crunch is TechCrunch’s roundup of our biggest and most important stories. If you’d like to get this delivered to your inbox every day at around 9am Pacific, you can subscribe here.

1. The iPhone’s new parental controls can limit who kids can call, text and FaceTime and when

With the release of iOS 13.3, parents will for the first time be able to set limits over who kids can talk to and text with during certain hours of the day. These limits will apply across phone calls, Messages and FaceTime.

In practice, this means parents could stop their child from texting friends late at night or during the school day. It also allows parents to manage the child’s iCloud contacts remotely.

2. Pear, whose seed-stage bets are followed closely, just raised $160 million for its third fund

That’s more than twice the $75 million that the firm raised for its second fund in 2016 and triple the $50 million it raised for its debut fund back in 2013.

3. Uber guarantees space for skis and snowboards with Uber Ski feature

Starting on December 17 in select cities, an Uber Ski icon will pop up on the app, allowing passengers to order a ride with confirmed extra space or a ski/snowboarding rack. Nundu Janakiram, Uber’s head of rider experience, said to expect more features like this.

4. Accel and Index back Tines, as the cybersecurity startup adds another $11M to its Series A

Founded in February 2018 by ex-eBay, PayPal and DocuSign security engineer Eoin Hinchy, Tines automates many of the repetitive manual tasks faced by security analysts so they can focus on other high-priority work.

5. How Station F is boosting the French tech ecosystem

Three years after unveiling Station F at Disrupt, its director, Roxanne Varza, came back to our stage to provide an update on the world’s biggest startup campus, where there are now 1,000 companies at work.

6. Hyperproof wants to make it easier to comply with GDPR and other regulations

As companies try to figure out how to comply with regulations like GDPR, ISO or Sarbanes Oxley, Hyperproof is launching a new product to workflows that will allow them to gain compliance in a more organized way.

7. Introducing ‘Dear Sophie,’ an advice column for US-bound immigrant employees

Dear Sophie is a collaborative forum hosted by Extra Crunch and curated by Sophie Alcorn, who is certified as a specialist attorney in immigration and nationality law by the State Bar of California Board of Legal Specialization.


Source: Tech Crunch

Peleton’s stock sinks 7% as the ad saga continues to weigh on the company

Shares of popular home exercise company Peloton are off 7% in regular trading today as the company continues to reel in the wake of an advertisement it released that went viral for the wrong reasons.

The ad is to blame for Peloton being in the public eye for the wrong reasons, but can’t be framed for causing all the company’s recent stock price declines. Having a brand-centric company’s name drawn into controversy can have a larger impact on a momentum-focused stock than on, say, an industrials concern whose brand isn’t in the consumer eye. But it isn’t enough, on its own, to explain Peloton’s recent value erosion.

Still, it does matter that Peloton is shedding value after it helped an already fit woman become slightly more fit while her husband slept in. That other brands have picked up on the ad segment (which also got a mention on Saturday Night Live) has helped keep the episode alive far longer than it might have on its own.

History

Peloton, a heavily backed company that raised nearly $1 billion while private, went public earlier this year worth $29 per share. Its post-IPO life was initially fraught, as the company’s losses were rising sharply alongside its revenue leading to investor unrest.

For context, Peloton lost about four times as much in its fiscal year ending June 30, 2019 (a net loss of $195.6 million) compared to the preceding fiscal year ($47.9 million). As the market rejected the WeWork IPO and SmileDirectClub’s own losses seemed to push investors away from high-growth, high-loss companies, Peloton’s debut quickly slipped underwater as its shares closed under its IPO price.

Then things got better. After Peloton reported its first earnings as a public company in early November, its share price recovered, cresting its IPO price and reaching $37 per share. Today the company is worth just a little over $30 per share, a sharp retread from its return to form.

Why

If the ad isn’t entirely to blame, why is Peloton losing value? Short interest is helping spook investors about the company’s future prospects recently, and, I would add, the company’s churn rate is rising.

Regarding the short interest, you can read the report in question here, but it deals mainly with the possible challenge of lower-priced, third-party hardware being paired with Peloton’s lower-cost media option. This would undercut Peloton’s revenue twice, though consumers would still add to the company’s subscription revenue category in the scenario. The same group also points out that Peloton’s valuation per subscriber is higher than some market comps; how to weigh those concerns we leave to you.

Turning to churn, observe the following data from Peloton’s recent earnings report:

The table shows Peloton’s average churn rising from 0.50% to 0.90%. That’s up 80% in a single year. If that trend continues, some of the money that Peloton spent on sales and marketing in the calendar year 2019 will look a bit more expensive than it did at first; rising churn lowers the lifetime value of a subscriber, making marketing spend less efficient.

Peloton shares are down, but remain far above its recent lows, and the company is still worth far more today ($8.5 billion) than it was as a private company ($4.1 billion). The ad, of course, hasn’t helped.


Source: Tech Crunch

Zetwerk, an 18-month-old Indian B2B marketplace for manufacturing items, raises $32M

Zetwerk, an Indian business-to-business marketplace for manufacturing items, has closed a significantly large financing round as it scales its operations in the nation and also helps local businesses find customers overseas.

The 18-month-old startup said on Wednesday it has raised $32 million in a Series B financing round led by Lightspeed and Greenoaks Capital. Zetwerk co-founder and chief executive Amrit Acharya told TechCrunch in an interview that the startup has also raised about $14.2 million in debt from a consortium of banks, and others.

Existing investors Accel, Sequoia India and Kae Capital also participated in the round, which pushes the Bangalore-based startup’s total raise to date to about $41 million. Vaibhav Gupta, co-founder of business-to-business marketplace Udaan, and Maninder Gulati, one of the top executives at budget lodging startup Oyo also participated.

Zetwerk was founded by Acharya, Srinath Ramakkrushnan, Rahul Sharma and Vishal Chaudhary last year. The startup connects OEMs (original equipment manufacturers) and EPC (engineering procurement construction) customers with manufacturing small-businesses and enterprises.

Unlike the more common e-commerce firms we come across every day, Zetwerk sells goods such as parts of a crane, doors, chassis of different machines and ladders. The startup operates to serve customers in fabrication, machining, casting and forging businesses. Currently, Zetwerk works with more than 100 enterprises and 1,500 small and medium-sized businesses. It delivers more than 15,000 parts each month.

“These are all custom-made products,” explained Acharya. “Nobody has a stock of such inventories. You get the order, you find manufacturers and workshops that make them. Our customers are companies that are in the business of building infrastructure.”

“We index these small workshops and understand the kinds of products they have built before. These indexes help bigger companies discover and work with them,” he added.

Once a firm has placed an order, Zetwerk allows them to keep a tab on the progress of manufacturing and then the shipping. This “hand-holding” is crucial, as in this line of business, manufacturing and shipping typically take more than two to three months.

Zetwerk has also enabled manufacturers in India to discover and find clients overseas. Today, manufacturers on the platform export their goods to North America and Southeast Asia, Acharya said. “India has a lot of depth in manufacturing, but much of it has not been tapped well,” he said.

Helping these manufacturing workshops find clients online is still a new phenomenon in the nation. Acharya said Zetwerk largely competes with domain project consultants in the offline work. “They specialize in certain products and geographies. So let’s say someone wanted to buy a machine XYZ in Orissa, they reach out to consultants who help them find workshops and estimate how much time it would take to get the project done.”

According to industry reports, manufacturing today accounts for 14% of India’s GDP. But the nation lacks a supporting ecosystem to execute projects in an efficient manner.

Vaibhav Agarwal, a partner at Lightspeed, said it was unusual to come across a market that is as large as $40 billion to $60 billion in India and global trade-tailwinds that creates opportunity to serve international demand.

The startup plans to infuse portions of the fresh capital into expanding its international operations. Acharya did not share exactly how many clients it has outside of India but said exports currently account for less than 5% of the startup’s GMV, or gross merchandize value.

He said the startup will continue to focus on helping Indian manufacturers find clients outside, as it is better suited to address this, as opposed to helping Indian companies find manufacturers overseas.

The startup will also explore helping its manufacturing workshops access working capital, though Acharya cautioned that it is not something that would happen anytime soon.

In a statement, Prayank Swaroop, a partner at Accel, said, “the use of technology in project planning, procurement, audits, and supply chain transparency is the core offering of Zetwerk which is completely original. Accel is very fortunate to be part of Zetwerk journey since the startup’s inception.”


Source: Tech Crunch