Kapor Capital is raising a $125 million fund

Kapor Capital, the venture firm focused on funding social impact ventures and founders of color, is raising a $125 million fund, called Fund III, a source familiar with the situation told TechCrunch.

What’s notable about this fund is that it will be the first time Kapor Capital is accepting outside money from investors for a fund. Historically, the capital have come directly from Kapor Capital founders Mitch Kapor and Freada Kapor Klein.

The fund will be led by Kapor Capital partners Brian Dixon and Ulili Onovakpuri. The two will function as co-managing partners.

Onovakpuri was promoted from principal to partner back in 2018. At the time, she told me was interested in technology that makes access to healthcare more accessible, either through reimbursements to low-income people or through subsidized payments. On the people operations side, Onovakpuri said she was looking at investing in startups that help create inclusive cultures.

“What we have found is that more needs to be done in order to keep [people from diverse backgrounds] in and happy, so that’s what I’ve invested in,” Onovakpuri said.

Her first couple of investments were in mSurvey mSurvey, which started as a text message platform to identify disparities in the world, and tEQuitable, which aims to help companies be more inclusive.

Her co-manager, Dixon, became one of the first Black investors to be promoted to partner at a venture capital in 2015. At the time, Dixon told me he was focused on increasing the number of founders who identify as women and/or an underrepresented person of color in Kapor Capital’s portfolio to above 50%.

“As partner, that’s what I’m trying to continue to do,” Dixon said at the time. “We’re still looking for the best companies. We’re still looking for companies that are going to be impact companies, but also have VC-like returns, so I think that’s what unique about Kapor Capital, is that not many early-stage firms have that focus, and we think we do it pretty well.”

Today, 59% of the companies in Kapor Capital’s portfolio have a founder who identifies as a woman and/or an underrepresented person of color. Kapor Capital has been instrumental in advancing diversity and inclusion in the tech industry. Back in 2016, for example, Kapor Capital began requiring new portfolio companies to invest in diversity and inclusion as part of a Founders’ Commitment.

Kapor Capital has invested in companies like AngelList, Pigeonly, Bitwise Industries, Blavity, Bloc Power, Hustle and others.

Kapor Capital declined to comment for this story.


Source: Tech Crunch

Streamlabs launches a ‘link in bio’ website builder that includes tipping

A number of online creators and influencers have adopted mobile-friendly “link in bio” websites, like Linktree, to point their fans to their social profiles or other content they want to promote. Today, live streaming software company Streamlabs launched its own product in this market with its new mobile website builder Willow. Its tool differentiates itself from others in this space by integrating a tipping feature directly on the landing page.

“Link in bio” websites have grown in popularity because social platforms like TikTok and Instagram only allow users to feature one main URL on user profiles. But online creators and influencers often have a presence on multiple sites they want their fans to know about. That’s where these custom websites come in.

Like most “link in bio” website builders, Willow offers a simple way to add a list of links to a customized, mobile-optimized webpage.

The product itself is somewhat basic compared to those being offered by newer startups — like Beacons, for example, which lets users add links for donations, affiliate shopping, paid downloads, and more. In Willow’s case, you just enter a URL and it appears on your website. You can also pick from a handful of colorful designs, each with their own style and font.

The online website builder lets you view your site in progress as you add links or update the design, and you can preview how it looks on mobile, tablet and desktop by clicking a button.

But Willow’s more interesting feature is the ability to add tipping to your website.

To do so, you’ll just toggle on the Tips feature from the website builder interface and then connect your PayPal account to Willow. This places a “Donate!” button at the top of your link list, so you can encourage fans to leave a tip.

Image Credits: Streamlabs

This feature will be the new website builder’s key selling point, given that today, creators who receive tips through social and streaming platforms often have to share the revenue from those transactions back with the platform itself. Tips through PayPal will be a more direct form of payment between fans and creators, beyond any applicable PayPal fees.

Streamlabs tells us it doesn’t keep any of the tip money — everything goes to the creator.

However, it does plan to soon monetize the new product in a different way. In a few weeks’ time, the company will introduce a paid version for $5 per month that will include enhanced analytics like click-through rates and which days see the most clicks and views. The pro version will also include more custom themes.

Image Credits: screenshot of Willow

Because Willow only launched today, it doesn’t have a large number of users at this time. However, a top streamer FaZe Mew has already signed up, per the short Willow link (wlo.link) found on his various social media bios.

“Our experience building tools for live streamers inspired us to build products that cater to the greater content creator ecosystem,” said George Kurdin, Streamlabs GM. “To deliver on this mission and grow our business, we are building products that cater to more brands, businesses, and individuals,” he said.


Source: Tech Crunch

Quill, the messaging app backed by Index, quietly comes out of stealth to take on Slack

Slack took the workplace communications landscape by storm after it launched its integration-friendly, GIF-tastic chat platform in 2013. Within the space of a decade it entered into the pantheon of big tech: first with massive growth and usage, then a series of giant VC rounds and valuations, spawning controversial competition from incumbents, followed by a public listing and ultimately a $27.7 billion acquisition by Salesforce. Now that the cycle is complete, the decks are clear for a Slack disruptor!

Today, a new app quietly launched out of stealth called Quill, available by way of apps for the web, MacOS, Windows, Linux, Android and iOS.

Like Slack, Quill is a messaging app for co-workers to update each other on what they are doing, have conversations about projects and more.

Unlike Slack — the implication seems to be — the difference is that Quill is about delivering messaging in a non-distracting way that doesn’t take up too much of your time, your concentration, and your energy. Quill bills itself as “messaging for people that focus.”

So while you get a lot of the same features you have in Slack for chatting with workers, creating channels, integrating other apps, and having video and voice conversations — one of my colleagues quipped, “It looks like Slack, but more colorful!” — it also includes a bunch of features that put the focus on, well, focus.

“We grew exhausted having to skim thousands of messages every day to keep up, so we built a way to chat that’s even better than how we already communicate in person,” Quill notes on its website. “A more deliberate way to chat. That’s what Quill is all about.”

For example, “structured channels” let you enforce threads in a channel for different conversations rather than view chatter in a waterfall. Automatic sorting in the app moves up active conversations you’re in above others. Limitations on notifications mean you can have more nuance in what ultimately might end up distracting you, and senders for example can alter a setting (with a !!) to notify you if something is critical and needs to ping you. Video chats come automatically with a sidebar to continue texting, too.

Then, you get separate channels for social and non-work chat; and a series of features that let you manipulate conversations after they’ve already started: you can recast conversations into threads after they’ve already started and you have a fast way to reply to messages. There is an easier and more obvious way to pin important things to the tops of channels; and in addition to creating new threads after a conversation starts, you can also move messages from one channel or thread to another.

You can also interact with Quill chats using SMS and email, and like Slack, it offers the ability to integrate other app notifications into the process.

It’s also working on adding a Clubhouse-like feature for voice channels, end-to-end encryption, context-based search (it already has keyword search), and user profiles.

Managing “high load”

The app has been in stealth mode for nearly three years, and while some projects might never go noticed in that time, this one is a little different because of the pedigree and the context.

For starters, Quill was founded by the former creative director of Stripe, Ludwig Pettersson, who was given a lot of the credit for the simplicity and focus of the payment company’s flagship product and platform (simplicity that became the hallmark of the service and helped it balloon into a commerce behemoth).

His involvement signaled that the effort might get at least a little attention. In a landscape that seemed to be all but dominated by Slack and a few huge, well-funded rivals in the form of Microsoft and Facebook, it’s notable that when Quill was just an idea, it had already picked up $2 million in seed funding, from Sam Altman (at the time the head of Y Combinator) and General Catalyst.

Following that it raised a Series A of $12.5 million led by Sarah Cannon of Index Ventures, totaling some $14.5 million in funding in all. The Series A valued the company at $62.5 million, as we reported at the time.

Added to this is the story behind Quill and what brought Pettersson and others on his team to the idea of building it. From what we understand, the idea in its earliest inception was to capture something of the magic of communication that you get from messaging apps, and specifically from workplace communication tools like Slack, but without the distraction and resulting frustration that often come along with them.

By 2018, Slack was already a big product, valued at over $7 billion and attracting millions of users. But there was also a growing number of people criticizing it for being the opposite of productive. “It’s hard to track everything that’s going on in Slack, it can be distracting. Given the network effect, Slack has become powerful, but it was not designed as a high-load system,” Sam Altman, the investor and former head of both Y-Combinator and OpenAI, said to me back in 2018 when I asked him what he knew about Quill after I first got wind of it.

He said he was “super impressed” by Ludwig’s work at Stripe, and then OpenAI (where he stayed for a year after leaving Stripe), so much so that when Ludwig suggested building “a better version of Slack,” it seemed like a “credible idea” and one worth backing even without a product yet to be built.

It’s quite fitting that for an app focused on focus, Quill launched today quietly and without much fanfare: why worry about PR distraction when you can just get something out there?

In any case, we’re hoping to hear more and see what kind of momentum it picks up. We’ve asked Index if we can talk to Sarah Cannon about the investment, and we are still waiting to hear back. We are also trying to see if we can talk to Pettersson. But I should mention we have been trying to talk to him since first getting wind of this app back in August of 2018, so we’re not holding our breath (nor this story).


Source: Tech Crunch

SolarWinds hackers targeted NASA, Federal Aviation Administration networks

Hackers are said to have broken into the networks of U.S. space agency NASA and the Federal Aviation Administration as part of a wider espionage campaign targeting U.S. government agencies and private companies.

The two agencies were named by the Washington Post on Tuesday, hours ahead of a Senate Intelligence Committee hearing tasked with investigating the widespread cyberattack, which the previous Trump administration said was “likely Russian in origin.”

Spokespeople for the agencies did not immediately respond to a request for comment, but did not deny the breach in remarks to the Post.

It’s believed NASA and the FAA are the two remaining unnamed agencies of the nine government agencies confirmed to have been breached by the attack. The other seven include the Departments of Commerce, Energy, Homeland Security, Justice, and State, the Treasury, and the National Institutes of Health, though it’s not believed the attackers breached their classified networks.

FireEye, Microsoft, and Malwarebytes were among a number of cybersecurity companies also breached as part of the attacks.

The Biden administration is reportedly preparing sanctions against Russia, in large part because of the hacking campaign, the Post also reported.

The attacks were discovered last year after FireEye raised the alarm about the hacking campaign after its own network was breached. Each victim was a customer of the U.S. software firm SolarWinds, whose network management tools are used across the federal government and Fortune 500 companies. The hackers broke into SolarWinds’ network, planted a backdoor in its software, and pushed the backdoor to customer networks with a tainted software update.

It wasn’t the only way in. The hackers are also said to have targeted other companies by breaking into other devices and appliances on their victims’ networks, as well as targeting Microsoft vendors to breach other customers’ networks.

Last week, Anne Neuberger, the former NSA cybersecurity director who last month was elevated to the White House’s National Security Council to serve as the deputy national security adviser for cyber and emerging technology, said that the attack took “months to plan and execute,” and will “take us some time to uncover this layer by layer.”


Source: Tech Crunch

Reddit ups Series E round by another $116 million

Reddit, which announced a $250 million Series E earlier this month, has added over $116 million to the financing event, upping the round’s most recent total to $367 million, according to a new SEC filing. The document shows that Reddit is aiming to raise up to $500 million in this capital raise.

A Reddit spokesperson confirmed the news, saying that the new capital is from ”new and existing investors.” They offered no specifics on names. The spokesperson did confirm that the new capital did not come with a new valuation, keeping the platform at its previously-announced valuation of $6 billion pre-money.

Reddit is a 16-year-old company with over $800 million in known venture funding. It has been in the spotlight for the past few months, with co-founder Alexis Ohanian resigning over moderation concerns, to, more recently, its role in the Election and the meteoric rise of GameStop’s stock due to the subreddit r/WallStreetBets.


Source: Tech Crunch

Registration for TC Disrupt 2021 is now open

Mark your calendar for TechCrunch’s annual celebration of the startup community — TC Disrupt 2021 returns this September 21-23! At Disrupt, you’ll rub virtual elbows with the thousands of startup founders, investors and innovators building cutting-edge products and companies. Disrupt will be all-virtual, allowing more builders from around the world to share in the learning, growth, connection and excitement that you can only experience with TechCrunch. 

As always, networking will be front and center. You’ll have the opportunity to make spontaneous connections, curated connections with CrunchMatch and chat with other attendees, all while watching sessions. Between the tools provided by our virtual event platform and curated matches, you’ll make valuable connections and expand your network.

Every year we iterate on the Disrupt experience to make sure the event includes more of what founders, investors and innovators want and need to be successful. This year, on the Disrupt Stage we’ll not only bring you the minds behind the headlines but also incorporate analysts’ viewpoints, and highlight emerging founders in Startup Alley in an engaging format geared toward helping you find solutions, build your business or expand your portfolio.

We’re also growing the Startup Battlefield cohort this year. Featuring more startups means more opportunity for founders. If you’re a founder or startup selected for Startup Battlefield, you’ll be able to pitch to a panel of renowned VCs for a chance to win $100,000 in equity-free prize money. Applications for Startup Battlefield will open Q2 2021.

Our Extra Crunch Stage will continue to be a valuable resource for entrepreneurs who are looking to tap the minds of experts and VCs across a variety of industries and categories. In highly interactive sessions, you’ll be able to get your questions answered live or have your pitch deck analyzed to help you refine your fundraising and business development strategies. Plus, all applicable passes will get a three-month membership to Extra Crunch, which gives you a library of insider analyst content that you can put into action at your company right away.

For those early-stage founders who are looking to get some extra exposure for their products and company, the Startup Alley experience is for you. The founders who are accepted into Startup Alley will get a dedicated listing at the virtual event, where they can hold live product demos, generate leads and chat with interested attendees. Founders in Startup Alley will also give a live 60-second elevator pitch to TechCrunch staff for feedback and there will be dedicated time for attendees to browse startups in each category during the Startup Alley Crawl. With a dedicated success manager in your corner providing you tips on how to use all of the items in your toolkit, this is a perfect opportunity to gain new customers, meet potential investors and expand your professional social graph.

From the Startup Alley exhibitors we will also select up to 50 founders to participate in Startup Alley+, which will give them access to a pre-Disrupt series of master classes to prep for the event, pitch-off opportunities at Extra Crunch Live and white-glove curated meetings with investors from the TechCrunch network. 

There is much more happening behind the scenes to add to your TC Disrupt 2021 experience that we will be sharing with you over the coming weeks, but we know you’ll want to secure your spot at Disrupt now. Passes are now available at the lowest Super Early-Bird rate, with additional savings available on top of that for founders, students and employees of nonprofits and government organizations. These passes are your full-access ticket to everything Disrupt has to offer and more for under $100 — but only for a limited time. Be a part of the startup world’s annual rite of passage online this September 21-23 and register today!

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Source: Tech Crunch

EquityBee raises $20M to help startup employees actually afford their stock options

EquityBee, a stock option marketplace startup, has raised $20 million in a Series A round of funding.

Group 11 led the financing, which also included participation from Oren Zeev Ventures, Battery Ventures and ICON Continuity Fund. It brings the company’s total raised to over $28 million since its 2018 inception.

EquityBee CEO and co-founder Oren Barzilai says his company’s mission is to help educate startup employees on the meaning of their stock options, as well as provide them with funds to be able to purchase them.

“I have seen many of my friends and colleagues negotiate a $500 salary increase, but completely disregard their stock options package, from lack of knowledge due to the whole field of startup stock options being opaque,” said Barzilai, who also founded Tapingo, which was acquired by Grubhub in 2018 for $150 million. “As a founder I saw my team members who helped build the company not take part in our success because they left prematurely and didn’t exercise their stock options.”

The way it works is fairly straightforward. EquityBee provides capital to startup employees so they can purchase stock options. The employees get money to cover the cost of exercising their stock options and the taxes. The investors who helped provide the funding so they could do that get a return, or a share of the profit, if there’s “a liquidity event.” EquityBee makes money by charging an upfront fee from the investor on the investment day, as well as any carried interest upon a successful exit or IPO.

Barzilai said that many employees don’t realize they have about 90 days to exercise options before they expire once they leave a company. And even if they do, they may not always have the money to exercise them. That’s where EquityBee wants to help.

The company was originally founded in Israel before launching in the U.S. market, and moved its headquarters to Silicon Valley in February 2020. Since then, it’s funded employees from “hundreds” of companies, including Airbnb, Palantir, DoorDash and Unity, with capital provided by family offices, funds and high-net individuals. Its investor community is made up of 8,000 funds, family offices and high-net worth individuals.

2020 was a good year for EquityBee, according to Barzilai, who says it grew by more than 560% the amount of money it raised to fund employee stock options. It also saw a 360% increase in the number of individual employees funded through its platform.

Looking ahead, the 33-person company plans to use the money toward hiring and expanding product offerings.

Dovi Frances, founding partner of Group 11, said it doubled down on EquityBee after backing the company in its $6.6 million funding round in February 2020 because it’s impressed by what it described as the company’s “perfect product market fit” and triple-digit growth.

WeWork co-founder Adam Neumann led the company’s $1.5 million seed round in September of 2018.


Source: Tech Crunch

Watch Perseverance’s harrowing descent to the surface of Mars

NASA has released video taken by the Perseverance landing module and rover showing the famous “seven minutes of terror” in a bracing first-person perspective. The images sent back Friday were just a teaser — this is the full experience, and the first video of a Mars landing ever captured.

A full description of the rover’s descent and mission can be found here, but briefly stated here’s what happened:

After decelerating in the atmosphere interplanetary velocity, the heat shield is jettisoned and the parachute deployed. Beneath the heat shield are a number of cameras and instruments, which scanned the landscape to find a good landing spot. At a certain altitude and speed the parachute is detached and the “jetpack” lower stage takes over, using rockets to maneuver towards the landing area. At about 70 feet above the surface the “skycrane” dangles the rover itself out of the lander and softly plops it down on the ground before the jetpack flies off to crash at a safe distance.

Diagram showing the various parts of the Perseverance landing process

Image Credits: NASA/JPL-Caltech

The whole process takes about seven minutes, the last few seconds of which which are an especially white-knuckle ride.

While previous rovers sent back lots of telemetry and some imagery, this level of visual documentation is a first. Even Insight, launched in 2018, wasn’t able to send back this kind of footage.

“This is the first time we’ve actually been able to capture an event like the landing of a spacecraft on Mars,” said Mike Watkins, head of JPL, at a press conference. “These are really amazing videos, we all binge watched them over the weekend if you can call a one minute video binge watching. We will learn something by looking at the performance of the vehicle in these videos but a lot of it is also to bring you along on our journey.”

The team discussed the entry, descent, and landing camera system or EDL cams, which were made both to monitor how the process went and to provide the visceral experience that the whole team craved.

“I don’t know about you, but it is unlikely at this point in my career that I will pilot a spacecraft down to the surface of Mars,” said Matt Wallace, deputy project manager of Perseverance at JPL. “But when you see this imagery I think you will feel like you are getting a glimpse into what it would be like to land successfully in Jezero crater with perseverance.”

There were upward-facing cameras on the capsule, jetpack, and rover, and downward-facing cameras on the latter two as well, providing shots in both directions for practically the whole process. This image of the heat shield falling away feels iconic already – revealing the desert landscape of Mars much like film we’ve seen of Apollo landings on the Moon:

Animated image of Perseverance jettisoning its heat shield as it descends toward Mars.

Image Credits: NASA/JPL-Caltech

You can see the whole thing below:

Over 30 gigabytes of imagery were captured of the descent even though one of the cameras failed when the parachute deployed. Sending data back (via Mars orbiters overhead) is a slow process at first, about a 2 megabit connection (still incredibly fast compared with old systems) that slowly gets stepped up to multiples of that.

Practically every frame of the video offers new information about the process of landing on Mars — for instance, one of the springs used to eject the heat shield can be seen to have disconnected, though it didn’t affect the process. All the footage has been and no doubt will continue to be scrutinized for other insights.

In addition to these amazing landing videos, Perseverance has sent back a number of full-color images taken by its navigation cameras, though not all of its systems are up and running yet. The team stitched together the first images of Perseverance inspecting itself and its surroundings to form this panorama:

Panoramic image of the Martian landscape and Perseverance rover.

Image Credits: NASA/JPL-Caltech

We’ll have many, many more images soon as the team processes and uploads them.

As a parting “gift,” the team provided the remarkable first sound recording from the surface of Mars; they hoped that this would both provide new insights and also let anyone who can’t see the images experience the landing in a different way.

The EDL system included a microphone to capture the sound of the landing, but sadly didn’t work during the descent. It is, however, working perfectly well on the surface and has now captured the ambience of the Red Planet — and while the sound of a gust of wind may not be particularly alien, it’s incredible to think that this truly is wind blowing across another world.



Source: Tech Crunch

Spotify to expand international footprint across 85 new markets

Over the next few days, Spotify will be launching its service in 85 new markets, and will also roll out 36 new languages on the platform. The news was announced at its online event, “Stream On” today.

The expansion includes markets across Africa, Asia, Europe, Latin America and the Caribbean. Combined, these markets include more than a billion people. With these launches, Spotify says “sounds and stories that once remained local will have access to a global audience of fans across nearly 180 markets.” And as part of its ongoing commitment to building a truly borderless audio ecosystem— connecting creators, listeners, and content — this move represents the company’s broadest market expansion to date.

According to the company, it will be working closely with local creators and partners in each market to deliver a tailored experience that meets their unique needs, with scaled language translations and specialized payment formats. In addition, Spotify’s expansion will likely accelerate the discovery of more genres like Afrobeats, Amapiano, K-Pop, Reggaeton, and Amapiano that have earned a place in the global music scene.

“The existing rich music cultures in each of these markets will now be able to reach Spotify’s global audience. All this untapped music energy and access to our innovative creator tools will help propel artists to new heights and empower them to turn their passion into a profession,” an excerpt in the company’s statement read. 

Working with local creators and partners, here’s a holistic approach to how Spotify plans to roll out its music offerings in each region.

First off, its free and premium plans will be available across all the markets. It will also offer individual, family, duo, and student plan options but in select markets which Spotify doesn’t specify. Also in each of these new markets, Spotify will offer its full global catalog. The company adds that it will continuously work with local rights holders and partners to expand its catalog to include more local offerings globally.

Full podcast catalogs of the global streaming giant will be launched in the majority of these markets. For the other markets,  Spotify will work closely with local partners to introduce more podcasts from its catalog, as well as Spotify’s proprietary creator platform, Anchor.

Other offerings include providing a personalized experience to users through its home screen, and browse and search features. Upon launch in these markets, Spotify will be available on mobile and desktop web players while the company works with local partners to introduce Spotify on more platforms, including TV, speakers, wearables, and cars in the coming months.

“Having more listeners on our platform creates more opportunities for artists and podcasters to make a living from their work. And more creators means more audio content for our users to discover,” said Alex Norström, Spotify chief freemium business officer. “This creates an essential flywheel between creators and listeners that is the foundation of our business — and in the end, it is what will propel the audio industry forward.”

The new markets include Angola, Antigua and Barbuda, Armenia, Azerbaijan, Bahamas, Bangladesh, Barbados, Belize, Benin, Bhutan, Botswana, Brunei Darussalam, Burkina Faso, Burundi, Cabo Verde, Cambodia, Cameroon, Chad, Comoros, Côte d’Ivoire, Curaçao, Djibouti, Dominica, Equatorial Guinea, Eswatini, Fiji, Gabon, Gambia, Georgia, Ghana, Grenada, Guinea, Guinea-Bissau, Guyana, Haiti, Jamaica, Kenya, Kiribati, Kyrgyzstan, Lao People’s Democratic Republic, Lesotho, Liberia, Macau, Madagascar, Malawi, Maldives, Mali, Marshall Islands, Mauritania, Mauritius, Micronesia, Mongolia, Mozambique, Namibia, Nauru, Nepal, Niger, Nigeria, Pakistan, Palau, Papua New Guinea, Rwanda, Samoa, San Marino, Sao Tome and Principe, Senegal, Seychelles, Sierra Leone, Solomon Islands, Sri Lanka, St. Kitts and Nevis, St. Lucia, St. Vincent and the Grenadines, Suriname, Tanzania, Timor-Leste, Togo, Tonga, Trinidad and Tobago, Tuvalu, Uganda, Uzbekistan, Vanuatu, Zambia, and Zimbabwe.

The expansion news follows a thread of announcements Spotify made today where it also rolled out Spotify HiFi in select global markets and launched a new tool “Discovery Mode” in beta.


Source: Tech Crunch

Spotify to launch Spotify Audience Network, an audio ad marketplace

Spotify provided more details today about how it plans to monetize its investments in podcasts. The company said it’s launching a new audio advertising marketplace, the Spotify Audience Network, which will allow advertisers to reach listeners across Spotify’s own Originals and Exclusives, as well as podcasts via Megaphone and creation tool Anchor, and its ad-supported music, all in one place. The company also said it plans to offer podcasts on its self-serve ad platform, Spotify Ad Studio, starting with Spotify Originals and Exclusives in the U.S., in a beta test phase.

This will expand to include third-party podcasts in the future, the company noted today during its live online event, “Stream On.”

Currently, Spotify Ad Studio is being used by advertisers across 22 markets following its 2017 launch, to reach Spotify music listeners with both audio and video advertisements. Spotify said the service is its fastest-growing buying channel, but didn’t provide specific figures to detail that growth.

Image Credits: Spotify

However, the larger news on the advertising side was the launch of the new audio ad marketplace, Spotify Audience Network. Similar to some of its other forward-looking announcements today, Spotify was light on details about how exactly Spotify Audience Network would work — saying only that it’s in the “early stages of developing the offering,” and it expects to be able to share more at a later date.

However, the company positioned the marketplace as a “game changer,” particularly for podcasters looking to make money from ads, as well as for advertisers who want to reach Spotify’s audience of hundreds and millions, both on and off Spotify.

This news follows an investigative report by The Verge earlier this year which found Spotify was the main sponsor for Anchor advertising to date — despite its promises to find sponsors for smaller podcasters. It now appears Spotify has been in the process of building out its ad marketplace and tooling to make good on those promises, and may not have prioritized advertiser outreach in the meantime.

Image Credits: Spotify

Spotify today also spoke about how its recent acquisition of Megaphone would allow it to scale its Streaming Ad Insertion (SAI) technology, launched in early 2020, to publishers beyond its own Originals and Exclusives audio programs. Today, SAI is available in the U.S., Canada, Germany and the U.K., and will expand to other new markets in 2021.

Since its debut, SAI has been rolling out new features like audience-based buying, native ad placements and reporting on creative performance. Later this year, Spotify says it will make SAI available to Megaphone podcast publishers and “leading” Anchor creators.

But Anchor creators won’t be limited to advertising to grow revenues.

Spotify also briefly noted it will, in a few months, begin beta testing a new feature that will allow Anchor creators to publish paid podcast content to Spotify aimed at their most dedicated fans, as TechCrunch previously reported.

 


Source: Tech Crunch