11 words and phrases to cut from your VC pitch deck

You have just 170 seconds. Weeks or even months of working on your pitch deck could come down to the 170 seconds (on average) that investors spend looking at it.

“Investors see a lot of pitches,” VC and LinkedIn co-founder Reid Hoffman noted. “In a single year, the classic general partner in a venture firm is exposed to around 5,000 pitches … and ends up doing between zero and two deals.”

With all that pressure to make an impact quickly, founders spend an incredible amount of time on the design of their slides. Less consideration, however, is usually spent on the words on the slide. That’s a mistake, especially when you only have 170 seconds.

When not used intentionally, the words in your deck can be distracting or downright off-putting. We used what we know about language and healthy communication from the millions of documents we’ve processed at Writer to come up with 11 words and phrases to remove from your VC pitch deck.

Negative associations

1. “runway”

Pitching VCs is a balancing act: You want to position your idea in the best light, but also show that you’ve thought things through. However, volunteering certain types of information can have the opposite effect. Don’t write: I’m seeking $X in funding to provide Y months of runway. You certainly need to show how you’re going to use the funding you’re asking for, but you don’t want to frame things in terms of runway in a pitch deck. The word is associated with a looming cash-out date, which can put an investor in a negative state of mind.

This HappySignal slide is a solid example of keeping your messaging positive and using uplifting language.

2. “exit strategy”

Don’t write: Our exit strategy is … . Yes, thinking through your business means knowing how you’ll handle worst-case and best-case scenarios. But putting exit strategy in your deck can only get investors thinking about the inherent risks. You want them focused on the opportunity. You need to know what to say when the topic comes up — just don’t volunteer the information on a slide.

Clichés

3. “just X percent”

A pitch deck is a tool to show VCs why your idea merits investment. Using clichés can work against that goal. Don’t write: If we could capture X percent of the market … . It’s not only a cliché, it’s wishful thinking — not a plan. Keep the text on your slides grounded in relevant facts and figures. Other clichés to cut include: the Amazon of X, imagine a future and moving Y to blockchain.

Absolutes


Source: Tech Crunch

Version 2 of Google’s Flutter toolkit adds support for desktop and web apps

At an online event, Google today announced Flutter 2, the newest version of its open-source UI toolkit for building portable apps. While Flutter started out with a focus on mobile when it first launched two years ago, it spread its wings in recent years and with version 2, Flutter now supports web and desktop apps out of the box. With that, Flutter users can now use the same codebase to build apps for iOS, Android, Windows, MacOS, Linux and the web.

“The big thing that justifies the major version number shift is, of course, the availability of web and desktop support,” Flutter product lead Tim Sneath told me. “And that’s just a fairly profound pivot. It’s rare for products that you suddenly have all these additional endpoints.”

Image Credits: Google

He noted that because of Flutter’s open-source nature, web and desktop support had been “cooking in the open” for a while, so the addition of these endpoints isn’t a surprise. A lot of that work in getting these new platforms ready for the 2.0 release involved getting the performance up to par on these new platforms.

It’s worth noting, though, that Flutter desktop support is still behind an early-release flag in Flutter’s stable release channel and Google says developers should think of it as a “beta snapshot.” Web support, however, has transitioned from beta to stable and has become just another target for building apps with Flutter.

Image Credits: Google

On the web platform, specifically, Sneath noted that the team deliberately started out with a very standard, DOM-centric approach. But while that worked fine, it also meant performance was held back by that, especially for more advanced features. Over the course of the last year or so, the team started working on what it calls Canvas Kit. This WebAssembly-based project takes the same Skia graphics engine that powers Android and Chrome itself and makes it available to web apps.

“What that’s meant is that we can now essentially bypass the core HTML — sort of the document-centric parts of the web platform — and really use the app-centric parts of the web platform without leaving [behind] things like auto-complete of text or passwords and all the things that keep the web feeling very unique,” Sneath said.

Image Credits: Google

On the desktop, Google is announcing that Canonical is going all-in on Flutter and making it the default choice of all its future desktop and mobile apps.

Microsoft, too, is expanding its support for Flutter and working with Google on Windows support for Flutter. Given Microsoft’s interest in Android, that’s maybe no huge surprise, and indeed, Microsoft today is releasing contributions to the Flutter engine to help support foldable Android devices.

In total, Google notes, there are now over 15,000 packages for Flutter and Dart from companies like Amazon, Microsoft, Adobe, Huawei, Alibaba, eBay and Square.

As always, there are dozen of other smaller updates to Flutter in this update, too.

Looking ahead, Sneath noted that the Flutter team plans to spend more time on Flutter as a framework for embedded devices and other somewhat nontraditional platforms. He also noted that the team is interested in how Flutter can help power ambient computing experiences.

“As we think about the ambient computing worlds where there are these core premises behind the ambient computing aspects — things like: Can it be searched easily? Can people make money off of the apps that they build and do it in a responsible way? We’re building support for those kinds of services. Better analytics, better ads frameworks, connectivity into things like Firebase and Google Cloud, so that people can not just take advantage of Flutter but the broader ecosystem services that Google provides,” Sneath explained.


Source: Tech Crunch

West Tenth’s app encourages women to start home businesses, not join MLMs

A new digital marketplace called West Tenth, now backed by $1.5 million in seed funding, wants to give women a platform to start and grow their home-based businesses. Through its mobile app, women can promote their business to others in the local community, then field inquiries and requests through the app’s integrated messaging platform, as well as finalize transactions through in-app payments.

The startup was co-founded by Lyn Johnson and Sara Sparhawk, who met when they both worked in finance. Johnson remained in finance, but Sparhawk later moved on to work at Amazon.

Johnson explains that her experience led her to better understand the economic inequality of women in the U.S., where they only own 32 cents to every dollar in financial assets than men own. A large driver of this is that women leave the workforce, often to raise children, which results in years where they don’t have earnings.

“We’re really good as a society at supporting women on the way of out of the workforce to care for their kids, but really terrible at supporting them on the way back in,” Johnson says. “Women know this, and as an alternative to employment that just seems to fail them, they’re starting businesses in droves.”

Image Credits: West Tenth

With West Tenth, the goal is to encourage this sort of entrepreneurship — and more broadly, to help women understand that the many of the talents they’ve developed at home are, in fact, potential businesses.

This includes opportunities like home-based bakers and cooks, photographers, home organizers or designers, home florists, baby sleep consultants, party planning and event services, crafting classes, fitness training, homemade goods, and more.

The company notes that the app isn’t necessarily closed to men, but the current market for U.S. home businesses favors women as they’re more often the partner who chooses to leave work to raise children. However, there are some men on its platform.

Though today many of these entrepreneurs market their home businesses on Facebook, they’re missing opportunities to reach customers if they’re not heavily involved in local groups and responding to requests for recommendations. West Tenth instead centralizes local businesses in one place to make discovery easier.

Image Credits: West Tenth

 

In the app, customers can browse and shop local businesses, filtering by category via buttons at the top of the screen. The results are sorted by distance and offer photos, description, and the starting price for the goods or services offered. Through integrated messaging, users can reach out directly for a quote or more information. Customers can also complete their purchases through the app’s Stripe payments integration. West Tenth takes a 9.5% commission on these sales.

Another key aspect to West Tenth is its education component, The Foundry.

Through a $100 per quarter subscription membership (or $350 per year), business owners will be able to attend bi-monthly events, including classes focused on the fundamentals of setting up home-based businesses, marketing, customer acquisition, and other topics. These classes will also be available à la carte at around $30 apiece, for those who want to pay per session.

In addition, attendees will hear from guest speakers who have experience in the home-based business market, and they’ll be able join mastermind networking groups to exchange ideas with their peers.

Image Credits: West Tenth

This system of combining education and networking with business ownership could potentially help more women become home-based business entrepreneurs instead of joining multi-level marketing (MLM) companies, as is common.

“When we started this, we recognized that MLMs are one of the few kind of industries that’s focused on this demographic of women who’ve left the workforce — which is a huge, untapped talent pool in the U.S.,” notes Johnson. “But they’re really predatory. Only the top 1% of sellers distributors really make money and the rest lose money. And they lose their social capital, as well. What we’re really interested in doing is becoming an alternative to MLMs in many respects,” she adds.

Not surprisingly, MLMs aren’t allowed on the West Tenth platform.

Image Credits: West Tenth

The startup, which completed Kansas City TechStars last summer, has now raised $1.5 million in seed funding to get its platform off the ground. The round was led by Better Ventures along with Stand Together Ventures Lab, Kapital Partners,The Community Fund, Backstage Capital, Wedbush Ventures, and Gaingels.

The funds will be used to develop the product and grow its user base. In time, West Tenth aims to build out product features to better highlight local businesses. This includes shopping elements that will let you see what friends are buying and video demonstrations, among other things.

Since 2019, West Tenth has grown its footprint from just 20 businesses on the app to now over 600, largely in suburban L.A. and Salt Lake City. It’s now aiming to target growth in Phoenix, Boise, and Northern California.

Image Credits: West Tenth

The timing for West Tenth’s expansion is coming on the tail end of the COVID-19 crisis, where things have only gotten worse for women’s traditional employment.

School and daycare closures combined with job losses that greatly impacted women’s roles have now driven more women out of the workforce compared with men. And according to McKinsey, women accounted for nearly 56% of workforce exits since the start of the pandemic, despite making up just 48% of the workforce. This COVID-driven “shecession,” as some have dubbed it, is also disproportionately impacting women of color, studies have found.

“We’ve seen 5 million women exit the workforce — some because they were laid off or furloughed, and a huge chunk because they’re opting out because the caregiving responsibilities just became overwhelming,” says Johnson.

“The thing is when women leave the workforce for caregiving reasons — for some reason we really discount that and we make it even harder for them to return to work. So I think over the next 18 to 24 months, we’ll see a big surge in economic activity in the home with women trying to bring in additional sources of income by running a business from the home,” she says.

The West Tenth app is available on both iOS and Android.


Early Stage is the premiere ‘how-to’ event for startup entrepreneurs and investors. You’ll hear first-hand how some of the most successful founders and VCs build their businesses, raise money and manage their portfolios. We’ll cover every aspect of company-building: Fundraising, recruiting, sales, legal, PR, marketing and brand building. Each session also has audience participation built-in – there’s ample time included in each for audience questions and discussion.

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Source: Tech Crunch

Amazon issues rare apology in India over drama series

Amazon on Tuesday issued a rare apology to users in India for an original political drama series over allegations that a few scenes in the nine-part mini series hurt religious sentiments of some people in the key overseas market.

The series, called “Tandav,” has faced criticism from some people in India — including a few members of the ruling Bhartiya Janata Party — over its depiction of Hindu gods and goddesses.

In a message titled, “Amazon Prime Video Apologizes,” the American e-commerce group said it “deeply regrets that viewers considered certain scenes to be objectionable” and that it had either edited those scenes or removed them altogether from the show after hearing concerns from viewers.

“We respect our viewers’ diverse beliefs and apologize unconditionally to anyone who felt hurt by these scenes. Our teams follow company content evaluation processes, which we acknowledge need to be constantly updated to better serve our audiences. We will continue to develop entertaining content with partners, while complying with the laws of India and respecting the diversity of culture and beliefs of our audiences.”

The show, which stars several top Bollywood actors including Saif Ali Khan, premiered in mid-January and immediately prompted controversy and criminal complaints. Things have escalated in recent weeks as several high-profile executives of Amazon Prime Video have been questioned by the authority.

Prime Video has amassed millions of subscribers in India, where it competes with Disney’s Hotstar, Netflix, Times Internet’s MX Player, and dozens more streaming services. Amazon has grown more aggressive with Prime Video in India in recent months. It recently introduced an even cheaper subscription tier and secured rights for streaming some cricket matches.

Amazon’s rare apology today comes days after New Delhi announced new rules for on-demand video streaming services and social media firms.

Until now Amazon Prime Video and other streaming services have operated in India without having to worry too much about the nature of their content. But that’s changing, according to the new rules.

“The category classification of a content will take into account the potentially offensive impact of a film on matters such as caste, race, gender, religion, disability or sexuality that may arise in a wide range of works, and the classification decision will take account of the strength or impact of their inclusion,” the new rules state.

As we wrote recently, the controversy surrounding the political drama and the new rules from India for streaming services are only few of the challenges that Amazon is facing in India, where it has committed to deploy over $6.5 billion.

Last month, an influential India trader group that represents tens of millions of brick-and-mortar retailers called New Delhi to ban Amazon in the country after an investigation by Reuters claimed that the American e-commerce group had given preferential treatment to a small group of sellers in India, publicly misrepresented its ties with those sellers and used them to circumvent foreign investment rules in the country.


Early Stage is the premiere ‘how-to’ event for startup entrepreneurs and investors. You’ll hear first-hand how some of the most successful founders and VCs build their businesses, raise money and manage their portfolios. We’ll cover every aspect of company-building: Fundraising, recruiting, sales, legal, PR, marketing and brand building. Each session also has audience participation built-in – there’s ample time included in each for audience questions and discussion.

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Source: Tech Crunch

Epic is buying ‘Fall Guys’ developer, Mediatonic

Fortnite maker Epic today announced plans to acquire Tonic Games Group, most notably the publisher behind the fellow massive battle royale hit title, Fall Guys: Ultimate Knockout. Tonic Games Group is the parent company for the Irregular Corporation, Fortitude Games and Fall Guys developer, Mediatonic. Other titles developed under the umbrella include Murder by Numbers, Gears of War/Funko spinoff Gears Pop and Yahtzee with Buddies.

“It’s no secret that Epic is invested in building the metaverse and Tonic Games shares this goal,” Epic founder and CEO Tim Sweeney said in a release tied to the news. “As Epic works to build this virtual future, we need great creative talent who know how to build powerful games, content and experiences.”

Epic notes in its announcement post that gameplay for the popular title won’t change under the new ownership. As with Fornite, the company says it’s investing in cross platform play for the title, which is currently available on the PlayStation and PC with Nintendo Switch and Xbox arriving later this year.

Mediatonic was founded in the U.K. in 2005. Tonic Games Group was developed as a parent company last year. Based in London, the group now employs roughly 300 people, globally. Released last August, Fall Guys has proven a major hit for audiences and critics, alike. The brightly-colored title allows for up to 60 players to compete in battle royale-style matches.

“With Epic, we feel like we have found a home that was made for us,” Tonic cofounder and CEO Dave Bailey said in the release. “They share our mission to build and support games that have a positive impact, empower others and stand the test of time and we couldn’t be more excited to be joining forces with their team.”

Epic, of course, has money to burn. In addition to massive revenue generated from Fortnite, the company has raised $3.4 billion to date, including a $1.78 billion round in August of last year.


Early Stage is the premiere ‘how-to’ event for startup entrepreneurs and investors. You’ll hear first-hand how some of the most successful founders and VCs build their businesses, raise money and manage their portfolios. We’ll cover every aspect of company-building: Fundraising, recruiting, sales, legal, PR, marketing and brand building. Each session also has audience participation built-in – there’s ample time included in each for audience questions and discussion.

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Source: Tech Crunch

SkyMul’s drones secure rebar on the fly to speed up construction

There are many jobs in the construction industry that fall under the “dull, dirty, and dangerous” category said to be ripe for automation — but only a few can actually be taken on with today’s technology. One such job is the crucial but repetitive task of rebar tying, which a startup called SkyMul is aiming to completely automate using fleets of drones.

Unless you’ve put together reinforced concrete at some point in your life, you may not know what rebar tying is. The steel rebar that provides strength to concrete floors, walls, and other structures is held in place during the pouring process by tying it to the other rebar where the rods cross. For a good-size building or bridge this can easily be thousands of ties — and the process is generally done manually.

Rodbusters (as rebar tying specialists are called, or so I’m told) are masters of the art of looping a short length of plastic or wire around an intersection between two pieces of rebar, then twisting and tying it tightly so that the rods are secured in multiple directions. It must be done precisely and efficiently, and so it is — but it’s backbreaking, repetitive work. Though any professional must feel pride in what they do, I doubt anyone cherishes the chronic pain they get from doing that task thousands of times in an hour. As you might expect, rodbusters have high injury rates and develop chronic issues.

Automation of rebar tying is tricky because it happens in so many different circumstances. A prominent semi-robotic solution is the TyBot, which is a sort of rail-mounted gantry that suspends itself over the surface — but while this makes sense for a bridge, it makes far less for the 20th floor of an office building.

Animated image of a drone floating over rebar and tying it together at intersections.

Image Credits: SkyMul

Enter SkyMul, a startup still in the very early stages but with a compelling pitch: rebar tying done by a fleet of drones. When you consider that the tying process doesn’t involve too much force, and that computer vision has gotten more than good enough to locate the spots that need work… it starts sounding kind of obvious.

CEO and co-founder Eohan George said that they evaluated a number of different robotic solutions but that drones are the only ones that make sense. The only legged robots with the dexterity to pick their way through the rebar are too expensive, and treads and wheels are too likely to move the unsecured rebar.

Diagram showing how SkyMul's drones map an area of rebar then divide it up for tying.

Image Credits: SkyMul

Here’s how the company’s SkyTy system works. First, a mapper drone flies over the site to mark the boundaries and then, in an automated closer flyover, to build a map of the rebar itself and where the ties will need to go. This map is then double-checked by the rodbuster technician running the show, which George said only takes about a minute per thousand square feet of rebar (though that adds up quickly).

Then the tying drones are released, as many as needed or wanted. Each one moves from spot to spot, hovering and descending until its tying tool (much like those used by human rodbusters) spans the rebar intersection; the tie is wrapped, twisted, and the drone is off to the next spot. They need their batteries swapped every 25 minutes, which means they generally have time to put down 70-80 ties; right now each drone does one tie every 20 seconds, which is in line with humans, who can do it faster but generally go at about that speed or slower, according to numbers George cited.

It’s difficult to estimate the cost savings and value of the work SkyTy does, because the value of the labor varies widely. In some places rodbusters cost more than $80/hour, meaning the draw of automation is in cost savings. But in other markets the pay is less than a third of that, which compounded with the injury risk makes rodbusters a scarce quantity — so the value is in availability and reliability. Drone-based tying seems to offer value one way or the other, but that means the business model is somewhat in flux as SkyMul figures out what makes the most sense. Generally contractors at one level or another would lease and eventually own their own drones, though other methods are being looked into.

Animated image of a computer-generated grid overlaid on images of rebar.

Image Credits: SkyMul

The system offers value-add services as well, for instance the precise map of the rebar generated at the beginning, which can be archived and used later for maintenance, quality assurance, comparison with plans, and other purposes. Once a contractor is convinced it’s as good or better than the manually-produced ones currently used, this could save hours, turning a 3-day job into a 2-day job or otherwise simplifying logistics.

The plan at the company is to first offer SkyTy as an option for bridge construction, which is a simpler environment than a multi-story building for the drones. The market there is on the order of $30-40 million per year for rebar tying services, providing an easier path to the more complex deployments.

SkyMul is looking for funding, having spun out of Georgia Tech and going through Comcast-NBC accelerator The Farm and then being granted a National Science Foundation SBIR Phase I award (with hopes for a Phase II). They have demonstrated the system but have yet to enter into any pilot programs — there are partnerships in the works but the construction business isn’t a nimble one and a drone-based solution isn’t trivial to swap in for human rodbusters on short notice. But once a few projects are under its belt the company seems likely to find serious traction among forward-thinking contractors.


Early Stage is the premiere ‘how-to’ event for startup entrepreneurs and investors. You’ll hear first-hand how some of the most successful founders and VCs build their businesses, raise money and manage their portfolios. We’ll cover every aspect of company-building: Fundraising, recruiting, sales, legal, PR, marketing and brand building. Each session also has audience participation built-in – there’s ample time included in each for audience questions and discussion.

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Source: Tech Crunch

Microsoft debuts its AR/VR meetings platform Mesh

Today, at a special AR/VR focused event held inside its virtual reality community platform Altspace, Microsoft showcased a new product aiming to provide their AR HoloLens platform and VR Windows Mixed Reality platform with a shared platform for meetings.

The app is called Microsoft Mesh and it gives users a cross AR/VR meeting space to interact with other users and 3D content, handling all of technical hard parts of sharing spatial multi-player experiences over the web. Like Microsoft’s other AR/VR apps, the sell seems to be less in the software than it is in enabling developers to tap into one more specialization of Azure, building their own software that builds on the capabilities. The company announced that AltspaceVR will now be Mesh-enabled.

In the company’s presentation, they swung for the fences in showcasing potential use cases, bringing in James Cameron, the co-founder of Cirque du Soleil and Pokémon Go developer Niantic.

Microsoft’s HoloLens platform has always been at its most impressive when it comes to viewers in a shared space looking at the same digital content in the same room that’s invisible to everyone else. Inside Mesh, other users are represented as cartoonish avatars, a design break that has plagued countless other AR/VR apps and platforms. Microsoft says the hope is to one day beam a user’s 3D photo-realistic presence into the app but that will assuredly require the commoditization of some complex camera hardware.

The company showcased a concept video of Mesh, which seems to be a few years further ahead in several places than the current software is.

Mesh isn’t offering any capabilities that are terribly unique to the spatial computing world — it’s all pretty standard faire in terms of bells and whistles — the distinguishing factor is the breadth of access, something once the unique distinguishing feature of the AltspaceVR platform back in the day. Mesh can be accessed on the HoloLens 2, many VR headsets, phones, tablets, and PCs, providing a window into the futuristic platform for even desktop users.

The software is available in preview now on HoloLens 2 alongside its AltspaceVR integration.


Early Stage is the premiere ‘how-to’ event for startup entrepreneurs and investors. You’ll hear first-hand how some of the most successful founders and VCs build their businesses, raise money and manage their portfolios. We’ll cover every aspect of company-building: Fundraising, recruiting, sales, legal, PR, marketing and brand building. Each session also has audience participation built-in – there’s ample time included in each for audience questions and discussion.

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Source: Tech Crunch

Cappuccino lets you share short, intimate audio stories with your friends

You might call Cappuccino the anti-Clubhouse, but the company has been iterating on its app concept for a couple of years — its CEO doesn’t have any strong opinions on Clubhouse. And it’s true that Cappuccino is an interesting social app on its own. It has been attracting a loyal user base, especially after a TikTok video went viral.

The startup says it is building an app that helps you record podcasts with friends. Many people have discovered podcasts over the past few years. Podcasts let you subscribe to audio shows and listen to episodes on demand.

At first, people subscribe to podcasts because of their interests. But if you talk about podcasts with your friends, they’ll tell you that they like a show in particular because of the personalities of the hosts.

Listening to a podcast is a content consumption experience that feels like nothing else out there. You might watch all videos released by a particular YouTuber and you might think you know a lot about someone’s personal life by following them on Instagram.

But listening to someone for hours at a time with earbuds in your ears is a very intimate experience. When a podcast works, it feels like you’re sitting in a room with a few friends and just listening to what they have to say.

And yet, chances are your favorite podcast hosts are not your friends.

This is where Cappuccino fits. The app lets you create groups with your friends or your families. Members of the group can record a short audio message — a bean, as the startup calls it. They talk about what’s on their mind for a couple of minutes. The next morning, group members receive a notification saying that your morning cappuccino has been brewed.

When you hit play, a chill intro music starts playing followed by audio messages from your friends. It isn’t just a succession of voice memos — it feels like a relaxing mix of happy, funny, caring, thoughtful messages from your friends.

While Cappuccino is a social app, it is focused on your close friends and your family. You aren’t trying to get more followers and you are not sharing public posts. Everything is private by design and focused on groups of real-life friends.

In many ways, it reminds me of Snapchat’s group stories. But Snapchat wasn’t the main inspiration for Cappuccino — it was podcasting.

Image Credits: Cappuccino

Prototype early, iterate often

I talked with the company’s co-founder and CEO Gilles Poupardin about the origin story of the app. Cappuccino isn’t Poupardin’s first startup. He had worked on Whyd for several years and lived the full startup experience — he raised founding rounds, chose to pivot, attended Y Combinator in San Francisco, parted ways with his company’s CTO and chose to shutter the startup.

Among other things, Whyd worked on a voice-controlled connected speaker before Amazon’s Echo product lineup and Google’s Nest speakers really took off. It’s hard to compete with tech giants, even harder when you’re competing on the hardware front.

After that, the Whyd team worked on a service that lets you create your own voice assistant. That didn’t really take off as expected either.

During the summer of 2019, Olivier Desmoulin reached out to Poupardin. Back then, Desmoulin was heading design for Jumbo, an app that helps you stay on top of your online privacy.

“At the time, I didn’t know if I wanted to start a company again — I pivoted 15 times [with Whyd],” Poupardin told me.

But they started discussing about podcasts and AirPods — and audio at large — as the next frontier for social apps. The basic premise was simple. A lot of people were listening to podcasts, but very few people were creating their own podcasts.

There are three reasons why your neighbor doesn’t have its own podcast but sometimes posts stuff on Instagram and Snapchat:

  • Podcasts are long-form content
  • It’s technically complicated to record and release a podcast
  • You are trying to attract an audience of people who don’t know you.

With Cappuccino, the idea is to take a reverse stance on these three points: short content, easy to record and personal. It’s supposed to be a better experience for both people recording audio and people listening to audio.

The first version of Cappuccino isn’t an app, it’s a side project. “We created a group on WhatsApp, we invited 10 to 15 people and we asked them to record voice memos and send them all to Olivier,” Poupardin told me.

Every night, Olivier Desmoulin would fire up GarageBand and create a mix of all voice memos. In the morning, he would send a message to the group conversation on WhatsApp and write: “Hey, your cappuccino is here.”

Image Credits: Cappuccino

After getting some positive feedback from group members, Pouparding and Desmoulin chose to move forward and create something that feels more like an app. But they both knew that creating a social app was incredibly hard when it comes to attracting users. They developed something quickly so that they weren’t wasting time developing something that nobody would use.

“We built the first version of the app in four days by using a hack — we were using Airtable as the backend service,” Poupardin said.

Once again, feedback from beta users was pretty good. They showed the app to some investors and ended up raising $1.2 million from Alexia Bonatsos (Dream Machine, also a former TechCrunch editor), SV Angel, Kevin Carter (Night Capital), Niv Shrug Capital, Jean de La Rochebrochard (Kima Ventures), Kevin Kuipers, Willy Braun, Marie Ekeland, Solomon Hykes (founder of Docker), Pierre Valade (founder of Sunrise and Jumbo Privacy), Moshe Lifschitz (Basement Fund), Anthony Marnell, Bryan Kim and a bunch of others.

Gawen Arab who was the CTO at Whyd teamed up once again with Poupardin, proving that time is a flat circle. He’s now co-founder and CTO at Cappuccino.

Image Credits: Cappuccino

Letting people talk about you

The Cappuccino team hasn’t been active when it comes to press relations or ads. It’s been a slow build up with some interesting spikes.

Last summer, Product Hunt super user Chris Messina created a post about Cappuccino. It was a bit of a surprise as the startup wasn’t trying to get featured on Product Hunt. Still, the co-founders diligently answered questions from the Product Hunt community.

The following day, Product Hunt’s newsletter featured Cappuccino. It was titled “The next big audio social network?” That brought some new users to the app.

Image Credits: Cappuccino

But things really started to take off when Brittany Kay Collier shared a video on TikTok about Cappuccino a few weeks ago. She sent a direct message to Poupardin on Instagram, telling him that it was attracting a lot of views. The video ended up attracting around 3.8 million views and 850,000 likes.

Two days later, Poupardin sent her a job offer to join the team. He was secretly hoping she would say yes, and she was secretly dreaming about getting a job at a company like Cappuccino.

Over the past couple of weeks, Cappuccino attracted 225,000 new users. They created 130,000 groups and sent around one million audio stories.

When the team is reading public posts about Cappuccino on Twitter, it feels like the app has found its core user base. The most loyal users seem to be young women in their twenties. They want to keep in touch with long-distance best friends.

They might be graduating from college and moving to a different part of the country. They might be stuck at home because of the current pandemic.

And it seems like new users have no issue hitting the record button and telling stories — everybody is familiar with voice messages on WhatsApp and iMessage after all.

“Something that is interesting with audio messages as a medium is that you tell different stories from what you would tell by taking a photo for Instagram, sending a Snap or creating a video on TikTok,” Poupardin said.

But what about the elephant in the room then? Clubhouse has topped 8 million downloads already. Poupardin listed all the differences in social graph, audio format and user base. According to him, there’s enough room for multiple audio apps.

“With video, you have YouTube, Twitch and TikTok — those are all different formats. Audio is potentially going to follow the same trend,” Poupardin said. Social apps first took advantage of the camera in your smartphone, because the camera was the killer hardware feature. And audio seems like the natural next step.

He feels like he isn’t competing with other audio startups for now. He wants people to wake up and listen to Cappuccino instead of random music on Spotify. “It’s going to help people who feel lonely,” he said.


Source: Tech Crunch

Murmur, still in private beta, wants to help startups make private work agreements public

As building in public continues to gain popularity with early-stage startup founders, Murmur, coming out of stealth today, wants to leverage that natural transparency to a louder frequency.

Founded by Aaron Dignan, Murmur helps startups create work agreements based on the policies of other startups. “Work agreements” is an intentionally broad phrase, but encapsulates everything that a team decides about how work works, from paternal leave strategies to strategic priorities to how hiring works.

“It’s everything you’ve ever argued about [within your startup],” Dignan said.

It requires a healthy level of transparency within the ecosystem, meaning that a startup would have to be open with sharing its policies to the public in the first place. But, if Murmur works, it could help early-stage founders save time on the pain-staking process of figuring out how to build policies from scratch around hiring, OKR goals and vacation policies.

Instead, a new founder could just rely on other, seasoned founders, who have shared their policies for anyone to enjoy, and customize their own plan based around those practices.

Today, Murmur announced that it has raised $1.8 million to scale its working agreements platform in a round led by Lerer Hippeau, with participation from SemperVirens, Human Ventures and Remote First Capital. Other investors include Steve Schlafman, Mariano Suarez-Battan (the CEO of Mural), Brian Sugar (the CEO of PopSugar) and Adam Pisoni (the co-founder of Yammer).

The company, still in private beta, will be launching to the public in early summer 2021.

Murmur is a web-based platform that allows startups to author, customize and plan policies that will shape a team’s culture. The platform helps teams go from proposal to decision with features like voting, edits and feedback throughout the process of creating an agreement. Instead of pushing a copy and paste of another startup’s policy, Murmur prompts founders to use the outsourced policies as seeds, and add customization as they go.

“Anybody can Google and find some company’s years-old processes; the trick is in making an inclusive ‘agreement’ with a real team all participating [and] the magic of keeping it and iterating it, and improving it,” Dignan said.

Image Credits: Murmur

Right now, it is free for anyone to see listed company public agreements. But it costs money to use the Murmur platform to create and customize your own agreements off of this information. With this format, you can see that Dignan thinks that the conversion power of the company lies more in its platform than the content.

Dignan tells me that the team is still testing pricing strategies, but the current plan is a free trial followed by a monthly per-seat fee of $12 to $15 per month, per user. One day, companies could charge a premium for a “kit” of tools on their platform.

Murmur’s initial target for customers are startups that are growing fast and already work in public, such as Buffer, Basecamp, Lattice and Blinkist, but in the future, big enterprises could also see it useful.

Murmur is launching amid a general trend of companies that are pitching themselves as best-practices-as-a-service. Companies in this space aren’t simply enabling other startups to use a fancy SaaS tool, they are not-so-gently pushing them to use those tools in the best possible way for the best possible outcome. Murmur, if it hits scale, could help the next generation of startups figure out the best way to start companies.

Dignan says that the startup “aims to do for working practices what GitHub did for code.”

Remote work is obviously a key catalyst for the company, since the transition has reminded teams that transparency, standards and communication is vital to a functioning organization.

While the startup currently only has Murmur working agreements on the platform, it plans to onboard the agreements of dozens of companies in the coming months. Even though the platform is what makes Murmur special, it’s clear that curating agreements from top companies plays a vital role in Murmur’s success.

It is not paying companies to publicly list their agreements, and the branding benefit of transparency is well worth the confidentiality cost of sharing due to recruitment benefits.

Dignan says connections from his book about the future of work will help land those agreements. Writing a book about a changing world of work before a global pandemic turned everything upside down is ironic, but Dignan, it appears, doesn’t view Murmur as a pandemic pivot.

“I’ve been thinking about this tool for seven years,” he said. But he didn’t think an opinionated tool would have a large enough total addressable market, and that anything that would scale would just reinforce the status quo. He didn’t build Murmur for a while because he thought that the ecosystem didn’t need “yet another customer engagement tool.”

So, he waited. And the pandemic, another peak of the Black Lives Matter movement and the election happened within one year.

“It was all signaling that the complexity is too much,” he said. “We need new ways of working, making decisions and organizing as people. And that felt like this huge moment where we plant the seed and in a few years’ time, the market will be huge.”


Source: Tech Crunch

Why your organization needs product principles

At Slack, every one of our processes and features has been designed with the primary goal of making Slack a workplace tool that feels human. We see ourselves as our users’ hosts, and we want them to feel comfortable and happy every time they’re in Slack. Our product isn’t just built for work — it’s built for people doing work, and everything we create is meant to forward our mission of making work life simpler, more pleasant and more productive.

Our job is to understand what people want, and then translate that value through thoughtfully designed, well-functioning products and features.

Against the backdrop of an unprecedented shift to remote work, we’ve seen an influx of people turning to Slack to make the transition to a digital-first workplace. Building thoughtful, intuitive products that add value, delight and human-centric experiences into peoples’ working lives has never been more important.

Product principles are essential guidelines that help teams evaluate work across functions.

To ensure we’re meeting our customers where they’re at, we created a set of guiding “product principles” that inform everything we build, and which serve as the foundation for our entire product decision-making process.

There’s business value in improving an organization’s processes, and we’ve been able to provide better experiences for our customers by enacting ever-evolving product principles and using them to evaluate our products and features. Any company can benefit from having product principles — it’s all about how you develop and deploy them across your organization.

First, what are product principles?

Product principles are essential guidelines that help teams evaluate work across functions, as well as up and down the decision-making chain, by ensuring all work ladders up to the organization’s ultimate goals. Better alignment, in turn, leads to better and faster product decisions.

Product principles should always evolve to keep up with the changing ways you work and what your customers need. At Slack, we currently have five principles that guide us:

  1. Don’t make me think.
  2. Be a great host.
  3. Prototype the path.
  4. Don’t reinvent the wheel.
  5. Make bigger, bolder bets.

By implementing these principles into all we build across teams — design, legal, marketing and more — they provide a shared framework for decision-making that keeps us aligned and therefore able to make better decisions, faster.

The idea of having principles themselves isn’t a new concept, but the creation process behind building and promoting these principles is often overlooked or underdeveloped.

Start with your product philosophy

Before building the principles themselves, it’s important to first establish your product philosophy, which will inform how your organization will ultimately view and abide by its principles.

At Slack, we embrace an approach we call “getting to the next hill.” While there is a long-term product strategy, we don’t spend a lot of time debating exactly where we’ll be in one or two years from now. Instead, we focus on more immediate, incremental moves to improve our customers’ working lives.

We’ve found that because Slack is used in so many different ways by so many different companies, it’s better to learn from how our customers use our features than from endlessly debating aspirational future ideas.


Source: Tech Crunch