HQ Trivia nabs Target to sponsor game with biggest ever single winner prize of $100K

HQ Trivia is aiming to attract more players following a slight decline in downloads with a new, large prize. The company announced today it has bagged Target to sponsor to sponsor a special Emmy-themed game featuring its biggest-ever single winner prize of $100,000. The game will air on Monday, September 17 at 9 PM ET, but will be played in a different fashion than usual.

Typically, HQ Trivia players compete to win or split a cash prize, which often doesn’t amount to much more than enough for a cup of coffee. But this time around, HQ Trivia will run in a “one winner takes all” format, meaning only one individual will earn the winnings from the game.

Instead of a normal 12-question round with 10 second to answer, the game will continue until only one winner remains. Players can still use their extra lives, but only until question number 15. After that, they won’t work.

The game’s content will be Emmy Awards-themed, featuring questions about shows, actors, the Emmy telecast, and other historical facts.

Target is stepping up as the game’s sponsor for this winner-takes-all milestone game. The game itself will also be branded, but the exact nature of the creative is something Target is keeping under wraps for the time being as it’s first for the retailer.

HQ Trivia has worked with a number of other big-name brands in the past through its game, including Warner Bros, Nike, MillerCoors, National Geographic, Chase, Viacom, and NBCUniversal.

The news of the milestone game comes at a time when HQ Trivia’s downloads have been trending slightly downwards. As TechCrunch’s Josh Constine reported last month for the app’s Apple TV launch, the iOS version of HQ Trivia had fallen from being the No. 1 U.S. trivia game to No. 10, and the No. 44 game to No. 196.

Today, it’s the No. 135 game and No. 467 Overall app.

According to data from Sensor Tower, the app has 12.8 million downloads across platforms, the majority of which (11M) were this year.

HQ Trivia claims the app continues to have the “largest live audience on mobile daily.”

The company responded at the time that games are a “hits business” and “don’t grow exponentially forever.” Rus Yusupov, CEO of HQ Trivia parent company Intermedia Labs, also noted that HQ was working on new game formats as a result.

Despite the fickle nature of mobile gamers, HQ Trivia has spawned a number of clones and other live games, including Fox’s FN Genius, ProveIt, FameGame, Gravy, MajorityRules, Cash Show, and many others. Even Facebook caught onto the trend, launching its own gameshows platform to support interactive video.

However, it remains to be seen if live game-playing is a lasting interest for mobile gamers, or just a flash in the pan.


Source: Tech Crunch

Watch Apple’s ‘Mission: Impossible’ style spaceship HQ tour

Apple kicked off its hardware event today with a charming little video that did double promo duty, both introducing the event in a lighthearted way and giving a quick curated tour of the company’s new “spaceship” headquarters. We don’t always post Apple advertisements here at TechCrunch, but when we do, it’s because they actually show off something new. Well, kind of new, anyway. It’s nice to see it all in motion.

A low aerial shot brings us into the scene, the top floor of the spaceship’s exterior, and as the opening strains of the “Mission: Impossible” theme start up, we see our protagonist (Alison, we find out later) blast out of a conference room.

A couple of things to note here: the top floor (4, by the way) is filled with outward-facing rooms, surely of various sizes and functions, but the outermost ring, right next to the windows, is where you walk. With all the people moving around those glass-lined tunnels, perhaps a better name for this HQ would be the Ant Farm.

However there do appear to be some shared spaces with chairs and other accommodations here and there. It just doesn’t appear that lots of the outdoor spots will be cherry offices with nice views, with peons stuck in some inner ring. That’s good. But there will have to be a full time staff, plus robots, to keep the glass clean. That’s bad. It’s poetic in a way, though: everyone is always having to de-smudge their phones, why shouldn’t Apple have to de-smudge its headquarters?

Next (via a rather dizzying pan) is what we have to assume is a spoke on the wheel, a large atrium that looks to extend from center to exterior, and is filled with calming white and neutral-colored furniture. It looks like the inside of Jony Ives’s brain. There are probably eight of these, with one or two being extra resplendent for visitors, perhaps with stores extending off the sides, portrait galleries of Apple execs, and so on.

This shot is very “North by Northwest,” by the way.

It’s a matte, but still. Saul Bass is the master, by the way.

The spoke opens up on the inner side onto the big courtyard, as we all know, which is elaborately landscaped and criss-crossed with paths. At the center is a large pond, though interestingly there seem to be rather few paths leading to it, since our heroine takes the direct route through the sage and other brush.

I actually expected the pond to be a bit more picturesque, but there’s only so much you can do with that climate. It seems to be only about a foot deep, lined with large rocks. I was hoping they might let it go wild with lily pads, wild birds and so on. I’ll be interested to see how they keep it free of algae so people like the protagonist can rush through it. Luckily her Airpods didn’t fall out. (If she had a headphone cable it wouldn’t be a problem. Just saying.)

Obviously Apple is making a bit of fun of itself here regarding the inconvenient nature of a ring-shaped HQ with a body of water in the middle. Shouldn’t there be a pedestrian underpass or something?

Across the pond our intrepid briefcase carrier perhaps unadvisedly runs right through a bunch of people blowing grass all over each other on what appears to be a large continuous greenbelt or fairway between the lake and the ring. Doesn’t Apple know you’re supposed to leave the cuttings on the grass? What do those guys think they’re doing anyway? There are like 20 in one little area.

Into the far side of the ring, where there’s a large cafeteria filled with Apple’s favorite cedar furniture and stretching through all 4 stories. Some of it looks CG. If I’m honest a lot of this looks CG. It has probably been extensively touched up.

On the outside of the cafeteria spoke is a huge set of sliding doors, which employees are likely not encouraged to do a tactical roll through when they’re closing. That’ll be really nice in the mild summers of Cupertino to get the breeze in there. That space might be hard to heat if there’s a cold snap, though.

A nice touch has the protagonist hitting all her rings while taking a silver Apple bike from HQ to Steve Jobs Theater. Brave of Apple to show the bike failing, or grabbing her cuff, or whatever happens at the end. Usually nothing of theirs fails in their promos.

Of course the denouement is the delivery of the briefcase to Tim, and the reveal — with a shot that will probably be used and reused for dank memes in the future — that it was The Clicker.

Check out the full short film here:

Clearly Apple wanted to show off its new HQ in a careful way, and certainly they’ve whetted the appetites of many Apple devotees who will want to see this haven in person. Unfortunately, however, our heroine has tasted the bitterness of being carelessly exploited by the executives at her company, perhaps now feeling for the first time what Apple’s manufacturing partners exact from their workers. With luck she will learn from this and enact change from within. Now that’s an impossible mission.

more iPhone Event 2018 coverage


Source: Tech Crunch

Apple’s autonomous vehicle fleet swells 27% in four months

Apple keeps adding autonomous vehicles to its test fleet in California, boosting its ranks 27% since May, according to records from the California Department of Motor Vehicles.

The company now has 70 autonomous vehicles permitted to test on public roads, Mac Reports first reported. The permits, which are issued by CA DMV, require a safety driver to be behind the wheel.

Over the past 18 months, Apple has gone from just three autonomous vehicles to 27 by January, 55 by May, and now 70. GM Cruise has the most permitted autonomous test vehicles at 175, followed by Waymo with 88. Apple has the third-largest fleet.

The number of permitted test vehicles is one of the only ways to track what Apple is up to. The company doesn’t talk about its self-driving vehicle program.

The tech company’s permit with the CA DMV, the agency responsible for monitoring AVs in the state, is the only official acknowledgment that it even has a program. Apple’s self-driving program has been considered an open secret in Silicon Valley. CEO Tim Cook  has more recently made references to the company’s interest in autonomous systems.

Last month, the company disclosed its first accident, according to a report filed with the CA DMV. The low speed accident occurred August 24. The number of accidents involving autonomous vehicles have become more common as companies put more of these self-driving cars on public roads. The vast majority are minor, low-speed incidents.

There was just one accident involving a self-driving vehicle (that one was owned by Delphi) reported to the DMV in 2014. So far this year, there have been more than 40 accidents involving self-driving cars reported to CA DMV.


Source: Tech Crunch

Ebay’s HeadGaze lets motor-impaired users navigate the site with head movements

The sophisticated head-tracking system like the one built into the iPhone X may have been intended for AR and security purposes, but it may also turn out to be very useful for people with disabilities. A proof of concept app from an eBay intern shows how someone with very little motor function can navigate the site with nothing but head movements.

Muratcan Çiçek is one such person, and relies on assistive technology every day to read, work and get around. This year he was interning at eBay and decided to create a tool that would help people with motor impairments like his to shop online. Turns out there are lots of general-purpose tools for accessibility, like letting a user control a cursor with their eyes or a joystick, but nothing made just for navigating a site like eBay or Amazon.

His creation, HeadGaze, relies on the iPhone X’s front-facing sensor array (via ARKit) to track the user’s head movements. Different movements correspond to different actions in a demonstration app that shows the online retailer’s daily deals: navigate through categories and products by tilting your head all the way in various directions, or tilt partway down to buy, save or share.

You can see it in action in the short video below:

It’s not that this is some huge revolution in interface — there are some apps and services that do this, though perhaps not in such a straightforward and extensible way as this.

But it’s easy to underestimate the cognitive load created when someone has to navigate a UI that’s designed around senses or limbs they don’t have. To create something like this isn’t necessarily simple, but it’s useful and relatively straightforward, and the benefits to a person like Çiçek are substantial.

That’s probably why he made the HeadGaze project open source — you can get all the code and documentation at GitHub; it’s all in Swift and currently only works on the iPhone X, but it’s a start.

Considering this was a summer project by an intern, there’s not much of an excuse for companies with thousands of developers to not have something like it available for their apps or storefronts. And it’s not like you couldn’t think of other ways to use it. As Çiçek writes:

HeadGaze enables you to scroll and interact on your phone with only subtle head movements. Think of all the ways that this could be brought to life. Tired of trying to scroll through a recipe on your phone screen with greasy fingers while cooking? Too messy to follow the how-to manual on your cell phone while you’re tinkering with the car engine under the hood? Too cold to remove your gloves to use your phone?

He and his colleagues are also looking into actual gaze-tracking to augment the head movements, but that’s still a ways off. Maybe you can help.


Source: Tech Crunch

Twilio’s contact center products just got more analytical with Ytica acquisition

Twilio, a company best known for supplying a communications APIs for developers has a product called Twilio Flex for building sophisticated customer service applications on top of Twilio’s APIs. Today, it announced it was acquiring Ytica (pronounced Why-tica) to provide an operational and analytical layer on top of the customer service solution.

The companies would not discuss the purchase price, but Twilio indicated it does not expect the acquisition to have a material impact on its “results, operations or financial condition.” In other words, it probably didn’t cost much.

Ytica, which is based in Prague, has actually been a partner with Twilio for some time, so coming together in this fashion really made a lot of sense, especially as Twilio has been developing Flex.

Twilio Flex is an app platform for contact centers, which offers a full stack of applications and allows users to deliver customer support over multiple channels, Al Cook, general manager of Twilio Flex explained. “Flex deploys like SaaS, but because it’s built on top of APIs, you can reach in and change how Flex works,” he said. That is very appealing, especially for larger operations looking for a flexible, cloud-based solution without the baggage of on-prem legacy products.

What the product was lacking, however, was a native way to manage customer service representatives from within the application, and understand through analytics and dashboards, how well or poorly the team was doing. Having that ability to measure the effectiveness of the team becomes even more critical the larger the group becomes, and Cook indicated some Flex users are managing enormous groups with 10,000-20,000 employees.

Ytica provides a way to measure the performance of customer service staff, allowing management to monitor and intervene and coach when necessary. “It made so much sense to join together as one team. They have huge experience in the contact center, and a similar philosophy to build something customizable and programmable in the cloud,” Cook said.

While Ytica works with other vendors beyond Twilio, CEO Simon Vostrý says that they will continue to support those customers, even as they join the Twilio family. “We can run Flex and can continue to run this separately. We have customers running on other SaaS platforms, and we will continue to support them,” he said.

The company will remain in Prague and become a Twilio satellite office. All 14 employees are expected to join the Twilio team and Cook says plans are already in the works to expand the Prague team.


Source: Tech Crunch

The best security and privacy features in iOS 12 and macOS Mojave

September is Apple hardware season, where we expect new iPhones, a new Apple Watch and more. But what makes the good stuff run is the software within.

First revealed earlier this year at the company’s annual WWDC developer event in June, iOS 12 and macOS Mojave focus on a running theme: security and privacy for the masses.

Ahead of Wednesday big reveal, here’s all the good stuff to look out for.

macOS Mojave

macOS Mojave will be the sixth iteration of the Mac operating system, named after a location in California where Apple is based. It comes with dark mode, file stacks, and group FaceTime calls.

Safari now prevents browser fingerprinting and cross-site tracking

What does it do? Safari will use a new “intelligent tracking prevention” feature to prevent advertisers from following you from site to site. Even social networks like Facebook know which sites you visit because so many embed Facebook’s tools — like the comments section or the “Like” button.

Why does it matter? Tracking prevention will prevent ad firms from building a unique “fingerprint” of your browser, making it difficult to serve you targeted ads — even when you’re in incognito mode or private browsing. That’s an automatic boost for personal privacy as these companies will find it more difficult to build up profiles on you.

Camera, microphone, backups now require permission

What does it do? Just like when an app asks you for access to your contacts and calendar, now Mojave will ask for permission before an app can access your FaceTime camera and microphone, as well as location data, backups and more.

Why does it matter? By expanding this feature, it’s much more difficult for apps to switch on your camera without warning or record from your microphone without you noticing. That’s going to prevent surreptitious ultrasonic ad tracking and surveillance by malware that hijack your camera. But also asking permission for access to your backups — often unencrypted — will prevent malware or hackers from quietly stealing your data.

iOS 12

iOS 12 lands on more recent iPhones and iPads, but will bring significant performance boosts to older supported devices, new Maps, smarter notifications and updated AIKit .

Password manager will warn of password reuse

What does it do? iOS 12’s in-built password manager, which stores all your passwords for easy access, will now tell if you’re using the same password across different sites and apps.

Why does it matter? Password reuse is a real problem. If you use the same password on every site, it only takes one site breach to grab your password for every other site you use. iOS 12 will let you know if you’re using a weak password or the same password on different sites. Your passwords are easily accessible with your fingerprint or your passcode.

Two-factor codes will be auto-filled

What does it do? When you are sent a two-factor code — such as a text message or a push notification — iOS 12 will take that code and automatically enter it into the login box.

Why does it matter? Two-factor authentication is good for security — it adds an extra layer of protection on top of your username and password. But adoption is low because two-factor is cumbersome and frustrating. This feature keeps the feature security intact while making it more seamless and less annoying.

USB Restricted Mode makes hacking more difficult

What does it do? This new security feature will lock any accessories out of your device — including USB cables and headphones — when your iPhone or iPad has been locked for more than an hour.

Why does it matter? This is an optional feature — first added to iOS 11.4.1 but likely to be widely adopted with iOS 12 — will make it more difficult for law enforcement (and hackers) to plug in your device and steal your sensitive data. Because your device is encrypted, not even Apple can get your data, but some devices — like GrayKeys — can brute-force your password. This feature will render these devices largely ineffective.

Apple’s event starts Wednesday at 10am PT (1pm ET).

more iPhone Event 2018 coverage


Source: Tech Crunch

Dropbox may be adding an e-signature feature, user survey indicates

A recent user survey sent out by Dropbox confirms the company is considering the addition of an electronic signature feature to its Dropbox Professional product, which it refers to simply as “E-Signature from Dropbox.” The point of the survey is to solicit feedback about how likely users are to use such a product, how often, and if they believe it would add value to the Dropbox experience, among other things.

While a survey alone doesn’t confirm the feature is in the works, it does indicate how Dropbox is thinking about its professional product.

According to the company’s description of E-Signature, the feature would offer “a simple, intuitive electronic signature experience for you and your clients” where documents could be sent to others to sign in “just a few clicks.”

The clients also wouldn’t have to be Dropbox users to sign, the survey notes. And the product would offer updates on every step of the signature workflow, including notifications and alerts about the document being opened, whether the client had questions, and when the document was signed. After the signed document is returned, the user would receive the executed copy saved right in their Dropbox account for easy access, the company says.

In addition to soliciting general feedback about the product, Dropbox also asked survey respondents about their usage of other e-signature brands, like Adobe e-Sign, DocuSign, HelloSign, and PandaDoc, as well as their usage other more traditional methods, like in-person signing and documents sent over mail.

Given the numerous choices on the market today, it’s unclear if Dropbox will choose to move forward and launch such a product. However, if it did, the benefit of having its own E-Signature service would be its ability to be more tightly integrated into Dropbox’s overall product experience. It could also push more business users to upgrade from a basic consumer account to the Professional tier.

This kind of direct integration would make sense in the context of Dropbox’s business workflows. If, for instance, a company is working on a contract workflow, being able to move to the signature phase without changing context (or to share with a user who doesn’t use Dropbox) could add tremendous value over and above simply storing the document.

Companies like Dropbox have been looking for ways to move beyond pure storage to give customers the ability to collaborate and share that content, particularly without forcing them to leave the application to complete a job. This ability to do work without task switching is something that Dropbox has been working on with Dropbox Paper.

While it remains to be seen how they would implement such a solution, it might be a case where it would make more sense to partner with existing vendors or buy a smaller player than it would be build such functionality from scratch — although it’s not clear from a simple survey what their ultimate goal would be at this point.

Dropbox has not yet responded to requests for comment.


Source: Tech Crunch

Can Qualcomm’s new Snapdragon Wear chip breathe life into Wear OS?

Snapdragon’s been talking up its new wearable chip architecture since Google I/O back in May. The component giant finally took the wraps off the product at an event earlier today in San Francisco.

As one imagines from the I/O partnership, Wear 3100 has Google’s smartwatch operating system firmly in its sites. And not a moment too soon, really. In spite of a handful of updates, Wear OS has felt pretty stagnant for some time. Not even the rebrand from Android Wear could help shake loose the cobwebs.

The new architecture replaces the 2100. Qualcomm’s chips are currently shipping in more than 100 different Wear OS watches by 25 different brands, according to the company. Honestly, I’m mostly surprised to hear that Wear OS devices have hit the triple digits. After all, category leaders like Apple, Fitbit and Samsung have all opted to invest in their own software ecosystem, rather than embracing Google.

Interestingly, the first three partners for the new chip are luxury watch makers, rather than tech companies like LG or Huawei. Fossil Group, Louis Vuitton and Montblanc have all signed up to use the tech, perhaps marking the perceived way forward for the operating system. A Pixel Watch launching at Google’s fall event also seems like a very likely possibility, given the timing of the news.

Extended battery life is the main thing here — that, after all, has long been the bane of smartwatch makers. The new chip also brings new modes, include a “Traditional Watch Mode” to cut down on battery use and a “Rich Interactive Mode” for a more robust experience.

The new chip starts shipping for mass production today.


Source: Tech Crunch

Not hog dog? PixFood lets you shoot and identify food

What happens when you add AI to food? Surprisingly, you don’t get a hungry robot. Instead you get something like PixFood. PixFood lets you take pictures of food, identify available ingredients, and, at this stage, find out recipes you can make from your larder.

It is privately funded.

“There are tons of recipe apps out there, but all they give you is, well, recipes,” said Tonnesson. “On the other hand, PixFood has the ability to help users get the right recipe for them at that particular moment. There are apps that cover some of the mentioned, but it’s still an exhausting process – since you have to fill in a 50-question quiz so it can understand what you like.”

They launched in August and currently have 3,000 monthly active users from 10,000 downloads. They’re working on perfecting the system for their first users.

“PixFood is AI-driven food app with advanced photo recognition. The user experience is quite simple: it all starts with users taking a photo of any ingredient they would like to cook with, in the kitchen or in the supermarket,” said Tonnesson. “Why did we do it like this? Because it’s personalized. After you take a photo, the app instantly sends you tailored recipe suggestions! At first, they are more or le

ss the same for everyone, but as you continue using it, it starts to learn what you precisely like, by connecting patterns and taking into consideration different behaviors.”

In my rudimentary tests the AI worked acceptably well and did not encourage me to eat a monkey. While the app begs the obvious question – why not just type in “corn?” – it’s an interesting use of vision technology that is definitely a step in the right direction.

Tonnesson expects the AI to start connecting you with other players in the food space, allowing you to order corn (but not a monkey) from a number of providers.

“Users should also expect partnerships with restaurants, grocery, meal-kit, and other food delivery services will be part of the future experiences,” he said.


Source: Tech Crunch

Hoodline raises $10M for its hyper-local, automated data newswire

While many lament the death of local news, a small army of tech startups have been developing a new set of tools to figure out how to save it. In one of the latest developments, Hoodline — which has built a platform to ingest and analyse hundreds of terabytes of data to find and then write local news stories — has raised $10 million in a Series A round to help take its effort nationwide.

“We want to cover the news deserts that no one else is covering,” said Hoodline’s founder and CEO Razmig Hovaghimian. “It’s filling a gap. It’s filling a need.”

The San Francisco startup had once been called Ripple News (in reference to the news that “ripples out” from one event) but then took the name of a hyperlocal news blog network that it acquired in 2016 after another Ripple began to make waves.

It is currently generating stories in 20 cities, with ABC, MSN, Yahoo, Hearst and CBS among the publishers that are partnering with it to use its content.

This latest Series A round was led by Neoteny, a seed and early stage investment firm out of Boston whose founder and lead partner, MIT Media Lab director Joichi Ito, is also joining Hoodline’s board.

Sound Ventures, Dentsu Ventures and Eric Schmidt’s Innovation Endeavors also participated, among other investors who asked not to be named.

Hoodline had been a part of Disney’s accelerator in 2017, so it too has backed the company, as has Rakuten, the Japanese e-commerce behemoth that acquired Hovaghimian’s previous startup, the crowdsourced online video subtitling startup Viki.

Hoodline is not disclosing its valuation, but from what we understand, it’s around $75 million and a bump up from its previous valuation.

Hoodline’s platform today has two parts: a local data wire producing local news stories; and a recommendation module that is somewhat similar to the likes of Outbrain and Taboola. Rather than recirculating stories from a wider network of clickable sites, however, it suggests stories from Hoodline’s inventory of stories, alongside a publication’s own inventory to keep people engaged on a site for longer.

The first of these inks partnerships with media platforms to supply content but currently is provided free to them; the second runs ads alongside the recommended articles.

One of the big issues with local news and its decline is that, as more traditional publishers have moved to the internet to cut the costs of producing printed newspapers, they’ve found that the revenues and margins that they generated from the older activities have not translated to the newer medium and the issues that even exist for large, world-famous publications are only compounded for smaller ones: they have a hard time getting the economies of scale needed to make the ad-based model work, and then when they club together they have to contend with the fact that their readership has moved on to other forms of infotainment.

But as it turns out, there is still an appetite for local information.

“There are so many good stories that go uncovered,” Hovaghimian said. “Plus, forty percent of all searches have local intent.” Facebook’s new interest in local news and Google’s own experiments with local journalism aren’t simple good-will attempts at fostering more community; they reflect interests that these companies have observed among their user bases.

So now, while tech has arguably “killed” the local news business in that way, it’s also been trying to save it be — namely in the form of providing more intelligent ways to run its business, from the advertising technology and/or paywalls to fund it, through to disrupting and improving the means of producing it.

Hoodline is part of the guard of companies that have been looking at how the rise of new kinds of computing technology, such as AI and big data analytics, can be used to help with the latter of these.

“Hoodline is bringing pioneering technology to the world of hyper-local news and content, while layering in editorial expertise and perspective.  This uniquely allows them to craft dynamic stories across a wide range of verticals and outlets,” said Ito in a statement. “We’re incredibly excited to be partnering with Hoodline and Razmig as they continue to deliver consumers content that they want, but was previously not available to them.”

Hoodline is not the only one exploring how to tap into big data to build stories; there are many. Among them, in the UK, the Press Association is working with a startup called Urbs to develop AI systems that can help surface interesting stories for (human) journalists to write. In the US, Automated Insights has been developing “robot” reporters to cover local sports and quarterly earnings beats. Other efforts like LiveStories is also tackling a trove of publicly available information — in its case civic data — to visualise and shape narratives from it, products that potentially also make their way into the news.

Hovaghimian said that Hoodline’s system ingests around 250 terabytes of data from a pretty diverse range of sources, spanning from hyperlocal listings services like Yelp and Foursquare through to things like feeds of local high school football sports results, and organises it and passes it through its algorithms to surface interesting items that can be used in stories. Editors, meanwhile, write templates that can be used for different types of stories, such as local food events, job trends in a particular city, or sports results from a local team. One person at the company described the templates as “advanced Madlibs.”

And for now, it’s as basic as this, too. Hoodline has bylined content written by journalists, but the content that is bylined to Hoodline is created by the company’s big data platform, and those articles, it has to be said, are more anodyne than earth-shattering. But Hovaghimian says this is almost intentional, it’s to clear the way for more serious work.

“We are filling a gap and covering news that is not being covered, even if it’s just to test what audiences want to read,” he said. “This frees up resources for more journalistic pursuits.”

Whether or not publications dedicate resources to more journalistic pursuits to complement the Hoodline work, of course, is another matter.

Meanwhile, Hoodline also has journalists to work on original content and to build these templates. The company currently has a ratio of around two engineers to one editor, Hovaghimian said, but believes that as it scales it will be bringing in fewer editors and more engineers: “At this point it’s about growth now that we have figured out what our bottlenecks are,” he said.

As for what comes next, Hovaghimian said that the ambition is to bring this to more than just the US eventually, and to work with different kinds of partners beyond news organizations. Facebook and Google’s own interests in this area haven’t gone unnoticed and the company has thought about how it could partner with them, too.


Source: Tech Crunch