www.rescueagency.com
Promoting Healthy Behaviors
CEO Kristin Carrol and her San Diego based Rescue team believe that marketing can do more than sell goods, it can create good.
In their own words (www.rescueagency.com)
Rescue provides behavior change marketing services (or “social marketing”) to government, non-profit and corporate organizations. Rescue’s current work focuses on tobacco, obesity, violence and alcohol prevention; the promotion of exercise, fresh foods and after school programs; and other products and services that promote healthy living. Most of Rescue’s behavior change campaigns focus on teens (13 – 17) and young adults (18 – 26), resulting in unrivaled experience in adolescent behavior change campaigns. Rescue is a full-service agency, providing research, strategy, creative, production, web, traditional media, social media, policy change, youth engagement and experiential marketing services to clients in over a dozen states and provinces, as well as to federal government agencies.
Rescue provides comprehensive behavior change marketing programs. We begin with our proprietary formative research process, Peer Science™. Through this process, we segment the audience into “peer crowds,” which are the macro-level connections between peer groups with similar interests, lifestyles, influencers, and habits. Then, we investigate the values, information, habits, and/or structural challenges that drive the unhealthy behavior or prevent people from performing the healthy behavior to determine whether a policy change, knowledge change, or norm change program would be most effective.
Rescue is a Rescue provides comprehensive behavior change marketing programs. We begin with our proprietary formative research process, Peer Science™. Through this process, we segment the audience into “peer crowds,” which are the macro-level connections between peer groups with similar interests, lifestyles, influencers, and habits. Then, we investigate the values, information, habits, and/or structural challenges that drive the unhealthy behavior or prevent people from performing the healthy behavior to determine whether a policy change, knowledge change, or norm change program would be most effective.
To learn more about what they’re up to at Rescue visit www.RescueAgency.com.
Please support Kristin and the Rescue team by giving this a LIKE, SHARE it with your wider social networks and JOIN their communities on Linkedin, Facebook, Twitter and YouTube.
Here WE Grow!
Doug Parker
@RescueAgency, #marketing, #youth, #lifestyles, #healthy, #behaviors, #habits, #change, #ourentrepidnetwork, #herewegrow, #forgeyourown
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