Inside Apple’s reimagined Fifth Ave. store

After two years of work, the wrapper comes off the giant glass cube this week, as Apple’s Fifth Avenue flagship opens to the public this Friday. The big reveal coincides with the company’s latest releases, including new iPhones and an Apple Watch — an appropriately grandiose homecoming for new gear.

This morning, the company offered a sneak preview to select media, ourselves included. Apple pulled back the curtain as a handful of curious onlookers stood by on the sidewalk. The cube itself appears largely unchanged, aside from a new shine. The colorful concealer wrap was, sadly, just temporary.

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But then, why mess with what’s become a New York City landmark in its decade and a half of existence? The store is positioned in one of the most highly trafficked corners of the city, at the southeast corner of Central Park, directly across from the Plaza (and perhaps less attractively to some, two blocks north of a certain presidential tower). Until a few years back, it fittingly shared the square with the iconic FAO Schwarz.

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Now, however, Apple’s completely taken over the space. The plaza surrounding the cube has changed a good deal to accommodate a new lighting system that leverages a combination of sunlight and the power of 500,000 LEDs. More on that here.

Underground, the store occupies the full area of the plaza, as well. That extra space allows for a larger Genius Bar that stretches the length of the store and a special HomePod listening area sealed behind glass that brings to mind the once-popular world of hi-fi stereo stores.

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Most surprising, the signature spiral staircase is no longer purely glass. The steps now have a stainless steel covering — for safety purposes, one assumes. One attendee this morning confided to me that he nearly bit it walking down the steps the first time he visited the store. As cool as the glass looked, it always felt like a disaster waiting to happen whenever it rained.

As promised, the lighting system was employed to great effect. It’s a cool combination, the sunlight streaming through the fogged portholes along with the lighting rings around them. Check the reflection below:

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The sunlight, in turn, is used by eight full-sized trees divided in two rows on the east and west sides of the store, along with a long, live green wall to the east (near the AirPods, FWIW). It’s also apparently the coolest during sunrise and sunset when it takes on a glowing effect. 

The new store opens to public this Friday at 8AM.


Source: Tech Crunch

iOS 13 pushes the envelope across the board

Apple released iOS 13, the new major version of iOS. This isn’t a groundbreaking release that is going to change the way you use your phone. But Apple has done some tremendous work across the board to improve some low-level features as well as most Apple apps.

In many ways, iOS 13 feels like a quality-of-life update. In developer lingo, quality-of-life updates are all about refining things that already work. It helps you save a second here, do something more easily there.

I’m going to talk about many of those small refinements, but I want to focus on two things that are going to matter more than the rest — Dark Mode and Apple’s focus on privacy.

Dark Mode is here

At some point, smartphone manufacturers started making bigger phones. And if you don’t want to become blind at night, Dark Mode is a must. It took a while, but it is finally here and it looks great.

Dark Mode on iOS 13 is a system-wide trigger. You can activate it from the Settings app or by opening up the Control Center panel and long-pressing on the brightness indicator. And it completely transforms the look and feel of your iPhone.

While some third-party apps have been updated, many developers still have to release updates to make their apps work with this new setting. I hope in six months, you’ll be able to turn on Dark Mode and jump from one app to another without any white interface.

I would recommend turning on the automated mode in the settings. iOS uses your current location to time the change with sunset and sunrise — your iPhone goes dark at night and it lights up in the morning.

Dark Mode doesn’t just affect apps. Widgets, notifications and other buttons in the user interface become dark. Apple uses pure black, which looks great on OLED displays. And you can optionally dim your custom wallpapers at night.

The privacy hammer

Many geeks have tried iOS 13 over the summer. But it’s going to be a completely different story when tens of millions of people download it this fall. iOS 13 brings some much-needed changes on the privacy front, and it’s going to be nasty for some companies.

Apple is adding more ways to control your personal information. If an app needs your location for something, you can now grant access to your location just once. The app will have to ask for your permission the next time.

Similarly, iOS 13 can tell you when an app has been silently tracking your location in the background with a map of those data points.

Apple is shaming app developers directly by saying “This app has used 40 locations in the background in the past 2 days” and showing you a map. You can turn off location tracking directly in the popup. Facebook is already freaking out and wrote a blog post last week to tell you that it cares about your privacy.

iOS 13 also blocks Bluetooth scanning by default in all apps. Many apps scan for nearby Bluetooth accessories and compare that with a database of Bluetooth devices around the world. In other words, it’s a way to get your location even if you’re not sharing your location with this app.

You now get a standard permission popup for apps that actually need to scan for Bluetooth devices. Some apps actually need Bluetooth to communicated with connected devices, initiate peer-to-peer payments with nearby users, etc.

But the vast majority of them have been abusing Bluetooth scanning. To be clear, you can disable Bluetooth scanning and still use Bluetooth headphones. Audio will still be routed to your headphones just fine.

I hope many app developers will review the third-party SDKs that they use. Many ad-supported apps embed code from adtech companies. But they don’t always that those SDKs are hostile to your privacy.

Finally, Apple is adding “Sign In with Apple”. It is an alternative to “Sign In with Google” or “Sign In with Facebook”. Customers can choose whether or not to share their email address and developers get little personal data. It’s going to be interesting to see if it takes off.

Low-level improvements

There are a few changes at the operating system level. First, in addition to optimizations, animations have been slightly sped up. Swiping, opening and closing apps feels faster.

Second, the keyboard now supports swipe-to-type. If you’ve used Android phones or third-party keyboards in the past, you already know how it works. You can move your finger across the display from one letter to another without lifting it. It feels like magic.

Third, the share sheet has been updated. It is now separated in three areas: a top row with suggested contacts to send photos, links and more depending on your most important contacts.

Under that row of contacts, you get the usual row of app icons to open something in another app. If you scroll down, you access a long list of actions that vary from one app to another.

When it comes to automation, the Shortcuts is installed by default with iOS 13. Many people are going to discover Shortcuts for the first time by opening the app. Voice-activated Siri Shortcuts are now also available in the Shortcuts app.

More interestingly, you can now create automated triggers to launch a shortcut. For instance, you can create scenarios related to CarPlay, a location or even a cheap NFC tag. Here are some examples:

  • Launch a music playlist when I connect my phone to CarPlay or to my car using Bluetooth.
  • Dim my screen and turn on low power mode when I activate airplane mode.
  • Turn off my Philips Hue lights when I put my phone on an NFC sticker on my nightstand.

New app features

I’m going to go through some of the major changes in Apple’s apps.

Apple Arcade is here. You have to download iOS 13 to access it. I’ll let you read our first impressions in our separate article.

iOS 13 5

Photos has received some of the biggest improvements. The main tab has been completely redesigned. You now get four sub-tabs that lets you see a curated photo library.

In addition to ‘All Photos’, you can tap on ‘Years’ to jump straight to a specific year, ‘Months’ to see some smart albums based on dates and locations. You can then open those events. It’ll jump to the ‘Days’ tab and show you the best photos.

I’m not sure I like the wording of those sub-tabs, but it’s definitely a lot more efficient if you’re looking for an old photo from a few years.

Photo editing is also much better on iOS 13. It feels like you can do pretty much all the basic editing you’d do with a third-party app.

Maps is an interesting app. While Apple has been working on improved mapping data, it’s going to be hard to notice if you don’t live in California. But Look Around, a feature that works pretty much like Google Street View, is quite impressive. This isn’t just 360 photo shots — those are 3D representations of streets with foregrounds and backgrounds. I’d recommend finding a street in San Francisco and opening Look Around.

Messages now works a bit more like WhatsApp. By that, I mean that you can pick a profile name and picture and share those with your friends and family. Apple also tells you to use Memoji, but you can pick any photo. Search in Messages is also much better.

Health has been slightly redesigned. But the big addition is that you can track your menstrual cycles in the Health app. You don’t need to install any third-party app.

Reminders has gained some new features. There’s a quick toolbar to add times, dates, locations and more. You can indent items, create smart lists and more. To-do apps are highly personal, but I’m sure some people will like it.

Find My is the new name for Find My Phone and Find My Friends. Maybe you’ll be able to find your objects soon when Apple launches Tile-like trackers?

Mail, Notes and Safari received small improvements, such as rich-text editing in Mail, a gallery view in Notes, a new site settings popup in Safari to request the desktop site, disable a content blocker or enable reader view.

Files works with Samba file servers and you can zip/unzip files directly in the app — no shortcut needed. You can also install custom fonts.

As you can see, there are a lot of big and tiny improvements across the board with iOS 13. Sure, this version feels buggy at times. It’s an ambitious update with Apple telling everyone that they’re not ready to slow down the pace of iOS releases. And Apple is making some welcome progress on the privacy front.


Source: Tech Crunch

LunchClub raises $4M from a16z for its AI warm intro service

There are apps out there that help you find friends, find dates and find your distant family histories, but when it comes to “growing your professional network,” the options are shockingly bad, we’re talking LinkedIn here.

LunchClub is a startup that’s looking to help users navigate finding new connections inside specific industries. The company has recently closed a $4 million seed round led by Andreessen Horowitz with other investments coming in from Quora’s co-founder, the Robinhood cofounders, and Flexport’s cofounders.

The app follows in the footsteps of others that aimed to be dating app-like marketplaces for growing out your professional network via 1:1 lunch and coffee meetings. LunchClub is more focused on setting up a handful of meetings for users that have a specific goal in mind rather than just putting its users inside a web of wannabe workfluencers. LunchClub is aiming to be your warm intro and connect you with other users via email that can assist you in your professional goals.

When you’re on-boarded to the service, you are asked to highlight some “objectives” that you might have and this is where the app really makes its goals clear. Options include, “raise funding,” “find a co-founder or parter,” “explore other companies,” and “brainstorm with peers.” These objectives are pretty explicit and complementary, i.e. for every “raise funding” objective, there’s an “invest” option.

There isn’t a ton being asked for on the part of the user when it comes to building up the data on their profile, LunchClub is hoping to get most of the data that they need from the rest of the web.

“Our view is that there’s tons of data already out there,” LunchClub CEO Vlad Novakovski told TechCrunch in an interview. “Anything that comes from the existing social networks, be in things like Twitter, be it things that are more specific to what people might be working on, like Github or Dribble or AngelList — all of those data sources are in the public domain and are fair game.”

LunchClub’s sell is that they can learn from what matches are successful via user feedback and use that to hone further matches. Novakovski most previously was the CTO of Euclid Analytics which WeWork acquired in 2017. Previous to that, he led the machine learning team at Quora.

The web app, which currently has a lengthy-waitlist, is available for users in San Francisco, Los Angeles, New York and London.


Source: Tech Crunch

California Governor Gavin Newsom signs gig worker bill AB5 into law

California Governor Gavin Newsom has signed into law gig worker protections bill AB5. This comes shortly after AB5 passed in the California State Assembly and Senate.

“Today, we are disrupting the status quo and taking a bold step forward to rebuild our middle class and reshape the future of workers as we know it,” bill author and Assemblyperson Lorena Gonzalez said in a statement. “As one of the strongest economies in the world, California is now setting the global standard for worker protections for other states and countries to follow.”

AB5 will help to ensure gig economy workers are entitled to minimum wage, workers’ compensation and other benefits by requiring employers to apply the ABC test. The bill, first introduced in December 2018, aims to codify the ruling established in Dynamex Operations West, Inc. v Superior Court of Los Angeles. In that case, the court applied the ABC test and decided Dynamex wrongfully classified its workers as independent contractors.

According to the ABC test, in order for a hiring entity to legally classify a worker as an independent contractor, it must prove the worker is free from the control and direction of the hiring entity, performs work outside the scope of the entity’s business and is regularly engaged in an “independently established trade, occupation, or business of the same nature as the work performed.”

Last week, Uber made it clear it plans to do whatever it takes to keep its drivers independent contractors.

“We will continue to advocate for a compromise agreement,” Uber Chief Legal Officer Tony West said on a press call last week.

As Uber outlined last month, the company is pushing for a framework that would establish a guaranteed earnings minimum while on a trip, offer portable benefits and enable drivers to “have a collective voice.”

He went on to say that Uber is continuing to explore several legal and political options to lay the groundwork for a statewide ballot initiative in 2020. Uber and Lyft announced a $60 million joint initiative last month, and now, West is saying Uber is open to investing even more money in that committee account.

“This is not our first choice,” West said. “At the same time, we need to make sure we are exploring all options and all alternatives to put forward a framework that works for the 21st-century economy and we believe we have a framework that does that.”

Despite opposition from Uber and other gig economy companies, the law will go into effect Jan. 1, 2020.


Source: Tech Crunch

Out of the box influencer strategies to accelerate awareness for your startup

For new brands, growing awareness and gaining the trust and credibility of consumers are two of the most important yet challenging marketing objectives. As an added constraint, most startups don’t have the budgetary flexibility to activate mega-influencers and celebrities that have national attention at their fingertips. However, new research from ACTIVATE found that smaller-tier, more accessible influencers are a top choice for marketers – they enable brands to tap into niche communities and offer superior engagement rates.

Surveying over 110 brand marketers, PR professionals, social media managers and agency executives, we found that 64 percent of marketers are choosing to utilize micro-influencers very often, as opposed to larger creators, mega influencers and celebrities. We also found that more than 44 percent of marketers are repurposing influencer-created content following a sponsorship, a practice that extends the ROI of an influencer campaign and can help startups attain valuable visual assets for future marketing use.

While mega-influencer content rights are often negotiated to steep rates, those of smaller tier influencers are more affordable, as the influencers themselves also benefit from the added exposure.

With this in mind, when developing an influencer campaign, it’s critical not to feel constrained to the most popular creators, and instead think out of the box and consider what factors will be most important to the audience you’re specifically trying to reach. When being thoughtful about how you’re implementing influencers, smaller creators can be just as impactful as their larger counterparts.

Let’s go through some of the most impactful emerging influencer strategies, to grow awareness, without growing debt.

Key influencer casting strategies to drive targeted impact


Source: Tech Crunch

Daily Crunch: Facebook announces Portal TV

The Daily Crunch is TechCrunch’s roundup of our biggest and most important stories. If you’d like to get this delivered to your inbox every day at around 9am Pacific, you can subscribe here.

1. Facebook launches Portal TV, a $149 video chat set-top box

The Portal TV lets you hang out with friends using your home’s biggest screen. It’s part of a new line of Portal devices that bring the platform’s auto-zooming AI camera, in-house voice assistant speaker, Messenger video chat and end-to-end encrypted WhatsApp video calls to smaller form factors.

Facebook says it also will provide a lot more clarity around privacy — although human review of voice recordings is still turned on by default.

2. Apple Watch Series 5 review

The Apple Watch Series 5 doesn’t include any hardware additions quite as flashy as the LTE functionality and ECG monitor it introduced with previous updates. But taken as a whole, the new features maintain the device’s spot at the top of the smartwatch heap.

3. Google Fi gets an unlimited plan

For the longest time, Google Fi didn’t play the unlimited calls, text and data game. That’s changing this week.

simone gertz

4. Roboticist and YouTube star Simone Giertz is coming to Disrupt SF

With 1.92 million YouTube subscribers, Giertz is best known for her “shitty” robotic creations, including arms that serve soup and breakfast, draw holiday cards and apply lipstick — to hilariously uneven results.

5. Documents reveal how Russia taps phone companies for surveillance

Documents reviewed by TechCrunch offer new insight into the scope and scale of the Russian surveillance system known as SORM, and how Russian authorities gain access to the calls, messages and data of customers of the country’s largest phone provider.

6. Podcast app Pocket Casts is now available for free, with an optional $0.99 subscription

Previously, you had to pay a one-time fee of $3.99 to access the Android or iOS apps, but CEO Owen Grover said this approach seemed increasingly at odds with Pocket Casts’ goals, and with the vision of the public radio organizations that acquired it last year.

7. In a social media world, here’s what you need to know about UGC and privacy

For a brand, is it worth the effort to incorporate UGC into their marketing strategy? And if so, how can they do it within the rules — and more importantly, in adherence with the expectations of consumers? (Extra Crunch membership required.)


Source: Tech Crunch

Startup growth hacks, high-frequency trading, startup security, privacy, and Adobe

Full Disrupt SF agenda posted

We have an amazing slate of speakers stopping by TechCrunch Disrupt SF this year, including two full days scheduled for the debut of our Extra Crunch stage, which will focus on how founders can overcome the challenges they face through discussions of tactics with some of the most successful founders and leaders in our industry.

Want to learn how to raise your first dollars with Russ Heddleston at DocSend? How to get into Y Combinator with YC CEO Michael Siebel? How to iterate your product with the chief product officers of Uber, Tinder, Okta, and Instagram? How to evaluate talent with Ray Dalio? These and almost two dozen more panels are waiting for attendees on the EC stage.

Be sure to grab your tickets soon. And if you are an annual EC subscriber, be sure to use your 20% membership discount by emailing extracrunch@techcrunch.com.

How to get your ads working, and whether PR is worth it

Growth expert Julian Shapiro of BellCurve.com launched a new series of articles for Extra Crunch members on how to grow your startup using battle-tested growth hacks and techniques from heads of growth across Silicon Valley. His first piece came out on Friday on how to work with influencers, and now in this second edition, he investigates advertising and how to evaluate the value of PR firms.

How to make Snapchat ads profitable

Based on insights from Tim Chard.

  • Snap has niche audiences you’ll want to take advantage of. Examples include “people with digestive issues.” Facebook doesn’t have that. Plus, ad clicks on Snap can be cheap ($0.30 USD isn’t uncommon).
  • However, Snap traffic typically converts poorly once it arrives on your site or app.
  • Here’s a technique to mitigate that: cross-target your Snap traffic. Meaning, use unique UTM tags on your Snap ad links. Then, in Facebook/Instagram, detect that unique UTM to create a custom audience of Snap visitors. Finally, retarget those visitors with FB/IG ads, which tend to convert much better than Snap.

How to get people to open your emails

In Julian’s third edition of the Growth Report, he offers even more tips on how to increase open rates, whether you should use Bing Ads(!), and whether and how to handle multi-touch attribution.


Source: Tech Crunch

GoDaddy upgrades its website builder with customized marketing action plans

GoDaddy’s website-building product GoCentral is getting an upgrade today — and along with new features, there’s a new name, Websites+Marketing.

As you can probably guess, Websites+Marketing isn’t just a website builder. After all, as Senior Director of Product Management Heidi Gibson put it, a small business website is now part of a “a whole ecosystem that comprises your online presence.”

These are issues that Gibson said she’s experienced directly, as the chef/owner/”Commander in Cheese” at The American Grilled Cheese Kitchen in San Francisco.

“Our typical customer, our target customer is not just a small business — they’ve got one to five employees … they don’t know what they’re supposed to do, they don’t know what’s effective,” she added. Complicating matters is the fact that “where you need to be will not be the same answer for every kind of business.”

So GoDaddy Websites+Marketing — which Gibson described as “an evolution of GoCentral” — includes tools to manage email marketing and search engine optimization, and it syncs up with Facebook, Yelp, Instagram and Google My Business, so that it’s easy to read the latest reviews and comments, respond and post other updates directly from your Websites+Marketing dashboard.

GoDaddyInSight Dashboard

It also includes a new feature called GoDaddy Insight, which relies on anonymized data — aggregated from all the businesses using GoDaddy and GoCentral — to provide entrepreneurs with a score on how their online presence and marketing compares to similar businesses, as well as an action plan recommending the next steps for improvement.

The website-builder looks pretty slick, too. Gibson acknowledged that some of the features will look pretty similar to anyone who’s used a competing product, but she said even here, GoDaddy has taken steps to make things easier.

For example, the Site Makeover feature businesses them to get a quick view at how their content might look laid out on each of the 20-plus website templates, rather than making them click through each one. And thanks to GoDaddy’s recent acquisition of Sellbrite, businesses can also manage their product listings across online marketplaces like Amazon, Walmart and eBay.

GoDaddy Websites+Marketing is available in four pricing tiers, ranging from $10 to $25 per month.


Source: Tech Crunch

Facebook’s new policy Supreme Court could override Zuckerberg

A real check to Facebook CEO Mark Zuckerberg’s control is finally coming in the form of a 11- to 40-member Oversight Board that will review appeals to its policy decisions like content takedowns and make recommendations for changes. Today Facebook released the charter establishing the theoretically independent Oversight Board, with Zuckerberg explaining that when it takes a stance, “The board’s decision will be binding, even if I or anyone at Facebook disagrees with it.”

Slated to be staffed up with members this year who will be paid by a Facebook established trust (the biggest update to its January draft charter), the Oversight Board will begin judging cases in the first half of 2020. Given Zuckerberg’s overwhelming voting control of the company, and the fact that its board of directors contains many loyalists like COO Sheryl Sandberg and investor Peter Thiel who he’s made very rich, the Oversight Board could ensure the CEO doesn’t always have the final say in how Facebook works.

But in some ways, the committee could serve to shield Zuckerberg and Facebook from scrutiny and regulation much to their advantage. The Oversight Board could remove total culpability for policy blunders around censorship or political bias from Facebook’s executives. It also might serve as a talking point towards the FTC and other regulators investigating it for potential anti-trust violations and other malpractice, as the company could claim the Oversight Board means it’s not completely free to pursue profit over what’s fair for society.

One of the most important projects I've worked on over the past couple of years is establishing an independent Oversight…

Posted by Mark Zuckerberg on Tuesday, September 17, 2019

Finally, there remain serious concerns about how the Oversight Board is selected and the wiggle room the charter provides Facebook. Most glaringly, Facebook itself will choose the initial members and then work with them to select the rest of the board, and thereby could avoid adding overly incendiary figures. And it maintains that “Facebook will support the board to the extent that requests are technically and operationally feasible and consistent with a reasonable allocation of Facebook’s resources”, giving it the the right to decide if it should apply the precedent of Oversight Board verdicts to similar cases or broadly implement its policy guidance.

How The Oversight Board Works

When a user disagrees with how Facebook enforces its policies, and with the result of an appeal to Facebook’s internal moderation team, they can request an appeal to the oversight board. Examples of potential cases include someone disagreeing with Facebook’s refusal to deem a piece of content as unacceptable hate speech or bullying, its choice to designate a Page as promoting terrorism and remove it, or the company’s decision to leave problematic content such as nudity up because its newsworthy. Facebook can also directly ask the Oversight Board to review policy decisions or specific cases, especially urgent ones with real-world consequences.

Facebook Oversight Board

The board will include a minimum of 11 members but Facebook is aiming for 40. They’ll serve three year terms and a maximum of three terms each as a part-time job, with appointments staggered so there isn’t a full change-over at any time. Facebook is looking for members with a broad range of knowledge, competencies, and expertise who lack conflicts of interest. They’re meant to be “experienced at deliberating thoughtfully and collegially”, “skilled at making and explaining decisions based on a set of policies”, “well-versed on matters relating to digital content and governance”, and “independent and impartial”. 

 

Facebook will appoint a set of trustees that will work with it to select initial co-chairs for the board, who will then assist with sourcing, vetting, interviewing, and orienting new members. The goal is “broad diversity of geographic, gender, political, social and religious representation”. The trust, funded by Facebook, will set members’ compensation rate in the near future and oversee term renewals.

Facebook Oversight Board candidate review guide

What Cases Get Reviewed

The board will choose which cases to review based on their significance and difficulty. They’re loking for issues that are severe, large-scale and important for public discourse, while raising difficult questions about Facebook’s policy or enforcement that is disputed, uncertain, or represents tension or trade-offs between Facebook’s recently codified values of authenticity, safety, privacy, and dignity. The board will then create a sub-panel of members to review a specific case.

The board will be able to question that request that Facebook provide information necessary to rule on the case with a mind to not violating user privacy. They’ll interpret Facebook’s Community Standards and policies and then decide whether Facebook should remove or restore a piece of content and whether it should change how that content was designated.

Once a panel makes a draft decision, it’s circulated to the full board who can recommend a new panel review it if a majority take issue with the verdict. Once they’ve gone through a privacy review to protect the identities of those involved with the case, the decisions will be made public. Those decisions will be archived in a database, and are meant to act as precedent for future decisions.

Facebook Oversight Board Decisions

 


Source: Tech Crunch

Twitch acquires gaming database site IGDB to improve its search and discovery features

Amazon-owned Twitch has made a small but strategic acquisition designed to improve its search capabilities and better direct viewers to exactly the right content. The company is acquiring IGDB, the Internet Games Database (no relation to Amazon’s IMDb), a website dedicated to combining all the relevant information about games into a comprehensive resource for gamers everywhere. As a result of the acquisition, IGDB’s database will now feed into Twitch’s search and discovery feature set. However, the IGDB website itself will not be shut down.

Founded in 2015 by Christian Frithiof and a small team based in Gothenburg, Sweden, IGDB sources its gaming content both through community contributions and automation.

The site includes useful information for every game, like the genre, platforms supported, description, member and critic ratings and reviews, storyline, game modes, publisher, release dates, characters, and more. You could also find less common details like how long it would take to play the game in question, or the player perspectives the game offered, among other things.

And similar to IMDb’s mission of organizing everything associated with the entertainment industry, IGDB allowed voice talent to claim their profile on its site, in addition to listing the full credits associated with a given title.

To generate revenue, IGDB provided a developer API that’s been free to use for smaller shops or $99 per month for up to 50K requests. Interested partners, (e.g. ASUS), could reach out to request special pricing. To date, IGDB was working with several thousand API users, we understand. 

Screen Shot 2019 09 17 at 2.50.00 PM

Twitch confirmed the acquisition to TechCrunch in a statement.

Millions of people come to Twitch every day to find and connect with their favorite streamers and communities, and we want to make it easier for people to find what they’re looking for,” a spokesperson said. “IGDB has developed a comprehensive gaming database, and we’re excited to bring them on to help us more quickly improve and scale search and discovery on Twitch.”

Deal terms were not disclosed, but it was likely a small deal, from a financial standpoint. IGDB is only a 10-person team and had raised just $1.5 million to date, according to data from Crunchbase.

From a strategic standpoint, however, the acquisition is much more impactful.

Twitch CEO Emmett Shear has spoken publicly about the issues surrounding Twitch’s search functionality and how it needs to improve on that front.

“We want every place on Twitch to help you get discovered. Today, nearly one in three people who come to Twitch use Search to find what they’re looking for. Now, I’ll be the first to admit that our search function hasn’t always been the best experience,” Shear had said earlier this year, speaking at TwitchCon Berlin.”One wrong letter and your search results may come back empty, or direct you to a very different streamer than the one you were looking for. So we’re going to fix search so it actually works,” he promised.

In recent weeks, there were hints that something was going on at IGDB.

In a blog post dated August 19, 2019, IGDB announced it was starting a “large scale migration of our backend, database, and hosting” and said that the service was “about to undergo some changes, some temporary and others more permanent.” As a part of its changes, it shut off the ability for users to sign-up or update their profiles, and it shut down its pulse news, feed, and recommendations features.

Now a part of Twitch, IGDB will merge its free and premium APIs into one free tier, will clean up other features, and migrate infrastructure. Its IGDB website will continue to remain online.

“Our mission has always been to build the most comprehensive gaming database in the world. Such a monumental undertaking can be quite challenging when you are a small startup team,” reads an IGDB blog post. “By joining Twitch, we will be able to tap into their experience, resources, and skills, which will enable us to accelerate our progress and deliver the version of IGDB we all always dreamed about. Not only that, our companies share the same culture, core values, and passion for gaming– making this the perfect fit,” the post said.

It was common industry knowledge Twitch previously used competing data provider Giantbomb. As is often the case, the company may have been in discussions with IGDB about making switch which led to the acquisition. (The company declined to say how it can about.) What had made IGDB different from other API providers, like Mobygames, is that it allowed its API to be used commercially, including by competing projects, and it allowed caching and storing data on local databases.

The entire 10-person team from IGDB will remain based in Sweden, but will report into Twitch through its Viewer Experience organization.

 

 

 


Source: Tech Crunch